Some social media myths can wreak havoc in PR.
Many communication departments get their social media analysis wrong. The reason is simple: We often go for the obvious answer.
We might think the answer is staring us right in the face. But recognising the contrarian nature of social media is a different ball game altogether.
Here we go:
The Social Media Myths in PR
Common Social Media Myths in PR
Social media has become a crucial part of brand strategy, but there are several myths and misconceptions about its usage for brands.
Here are 10 common myths:
Social media is free and easy. While setting up profiles is free, managing social media requires time, effort, and often paid promotions to engage and grow an audience.
All social media platforms suit every brand. Each platform has a unique audience and style. What works on Instagram might not be effective on LinkedIn. Brands must choose platforms that align with their target audience and brand image.
Read also: Corporate Cringe
More followers equals more success. The number of followers is a vanity metric. Engagement rates, conversions, and how followers interact with content are more important indicators of success.
Read also: Critical Mass: How Many Followers Does Your Brand Need?
Negative comments should be deleted or ignored. Negative feedback is inevitable. How a brand responds to criticism can significantly impact its reputation. Addressing concerns transparently can improve brand credibility.
Posting more often leads to more engagement. Overposting can lead to audience fatigue. It’s more effective to focus on the quality of content rather than just quantity.
Social media is only for young people. While younger demographics are active on social media, older generations increasingly use these platforms. Brands shouldn’t overlook the diversity of the social media audience.
Viral content is the key to success. While viral content can boost visibility, it’s not a sustainable or predictable strategy. Consistent and relevant content is more effective for long-term engagement.
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Any content will do. Content needs to be tailored to the brand’s audience. What resonates with one group might not work for another.
Read also: “For Content!”
Immediate sales should be the primary focus. While sales are important, social media is also about building relationships, brand awareness, and community engagement.
Read also: No Brand Community For You
Social media results are instant. Building a strong social media presence takes time. Patience and persistence are key to seeing the benefits of social media marketing efforts.
Read also: The Publics in Public Relations
Learn more: Social Media Myths in PR
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PR Resource: PR Issues in Social Media
Examples of Social Media PR Issues
Social media isn’t all sunshine and rainbows. With massive change come new types of issues we must deal with.
Here are a few examples of social media issues:
Read also: Social Media: The Good, The Bad, The Ugly
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