Marketing PR by Jerry Silfwer

The laser focus PR strategy is about dom­in­at­ing a niche so effect­ively that your brand becomes the go-to name in that space. It’s a brave strategy to go narrow.

Public rela­tions vs mar­ket­ing — what are the dif­fer­ences? In this blog post, let’s look at the many dif­fer­ences between pub­lic rela­tions and marketing.

We can use per­so­nas in PR, too. Using per­so­nas is com­mon­place in mar­ket­ing, but with a few tweaks, PR per­so­nas can be a use­ful tool for tail­or­ing messages.

For a PR cam­paign to propag­ate prop­erly and thor­oughly through­out a pop­u­la­tion, brands must be patient and have the struc­tur­al forti­tude to stay consistent.

Every now and then, an organ­isa­tion goes the extra mile to keep its cus­tom­ers happy. And every time, the res­ult­ing good­will mani­fests as great pub­lic relations.

In a new research paper, a new concept is pro­posed — cor­por­a­tion­al determ­in­ism. Done right, it can increase the value of product launches.

Don’t stare your­self blind on try­ing to reach more people, because it always begins with just one super-happy customer.