Cosmetic Sustainability and Public Relations

Public rela­tions must steer clear of cos­met­ic sus­tain­ab­il­ity. Therefore, the highest-rank­ing com­mu­nic­a­tions officer (CCO) must be part of the man­age­ment team.

Where To Find Public Relations Entry-Level Jobs

Where can you find entry-level pub­lic rela­tions jobs? My advice is to not wait around for an oppor­tun­ity to present itself. Reach out and pitch your­self here.

Public Relations Objectives

What are some typ­ic­al pub­lic rela­tions object­ives? PR pro­fes­sion­als con­trol the nar­rat­ive, mit­ig­ate dam­age, and restore pub­lic con­fid­ence dur­ing a crisis.

Public Relations vs Marketing

Public rela­tions vs mar­ket­ing — what are the dif­fer­ences? In this blog post, let’s look at the many dif­fer­ences between pub­lic rela­tions and marketing.

Principles for Communicative Discipline

Here are my prin­ciples for com­mu­nic­at­ive dis­cip­line. Communication is import­ant. For organ­isa­tions, com­mu­nic­a­tion is crit­ic­al for long-term survival. 

The Checklist for Communicative Leadership

This is a check­list for com­mu­nic­at­ive lead­er­ship. Becoming a more com­mu­nic­at­ive lead­er doesn’t have to be dif­fi­cult. Anyone can become a bet­ter leader!

The Sword of Certainty: Information is Power

Leaders must wield the Sword of Certainty wisely. Being informed is a lead­er­ship priv­ilege. It grants the lead­er an extra buf­fer of power over the uninformed.

How To Use Personas in PR

We can use per­so­nas in PR, too. Using per­so­nas is com­mon­place in mar­ket­ing, but with a few tweaks, PR per­so­nas can be a use­ful tool for tail­or­ing messages.

The 1‑Page PR Strategy

The “1‑Page PR Strategy” aligns with Richard Rumelt’s advocacy for clar­ity and con­cise­ness in stra­tegic plan­ning. It’s all about strengths versus weaknesses.

Subscribe to Spin Control — it’s 100% free!

What will you get?

> Get expert PR com­ment­ary on cur­rent events.
> Get action­able sub­scriber-only PR content.
> Get my per­son­al PR slides for Keynote and PowerPoint.
> Get dis­counts on upcom­ing PR courses.

Subscribe to Spin Control today by click­ing SUBMIT and get your first send-out instantly.


🔒 Your email address will be treated with the utmost respect and nev­er shared.