Public Relationsby jerry silfwer


The Core Message

A core mes­sage artic­u­lates an organ­isa­tion’s essen­tial prom­ise to its stake­hold­ers and pub­lics. It cap­tures the essence of the organ­isa­tion’s reas­on for being.

Monophony and Polyphony in Public Relations

Monophony and poly­phony aren’t mutu­ally exclus­ive. By bal­an­cing both, organ­isa­tions can adjust to trends and feed­back without los­ing their core message.

Cosmetic Sustainability and Public Relations

Public rela­tions must steer clear of cos­met­ic sus­tain­ab­il­ity. Therefore, the highest-rank­ing com­mu­nic­a­tions officer (CCO) must be part of the man­age­ment team.

Where To Find Public Relations Entry-Level Jobs

Where can you find entry-level pub­lic rela­tions jobs? My advice is to not wait around for an oppor­tun­ity to present itself. Reach out and pitch your­self here.

Public Relations Objectives

What are some typ­ic­al pub­lic rela­tions object­ives? PR pro­fes­sion­als con­trol the nar­rat­ive, mit­ig­ate dam­age, and restore pub­lic con­fid­ence dur­ing a crisis.

Public Relations vs Marketing

Public rela­tions vs mar­ket­ing — what are the dif­fer­ences? In this blog post, let’s look at the many dif­fer­ences between pub­lic rela­tions and marketing.

Principles for Communicative Discipline

Here are my prin­ciples for com­mu­nic­at­ive dis­cip­line. Communication is import­ant. For organ­isa­tions, com­mu­nic­a­tion is crit­ic­al for long-term survival. 

The Checklist for Communicative Leadership

This is a check­list for com­mu­nic­at­ive lead­er­ship. Becoming a more com­mu­nic­at­ive lead­er doesn’t have to be dif­fi­cult. Anyone can become a bet­ter leader!

The Sword of Certainty: Information is Power

Leaders must wield the Sword of Certainty wisely. Being informed is a lead­er­ship priv­ilege. It grants the lead­er an extra buf­fer of power over the uninformed.
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