The Public Relations BlogPublic Relations

Public Relationsby jerry silfwer

Public relations (PR) is the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

Corporate Communications

The Core Message

A core message articulates an organisation’s essential promise to its stakeholders and publics. It captures the essence of the organisation’s reason for being.

Corporate Communications

Monophony and Polyphony in Public Relations

Monophony and polyphony aren’t mutually exclusive. By balancing both, organisations can adjust to trends and feedback without losing their core message.

Corporate Communications

Cosmetic Sustainability and Public Relations

Public relations must steer clear of cosmetic sustainability. Therefore, the highest-ranking communications officer (CCO) must be part of the management team.

The PR Profession

Where To Find Public Relations Entry-Level Jobs

Where can you find entry-level public relations jobs? My advice is to not wait around for an opportunity to present itself. Reach out and pitch yourself here.

Corporate Communications

Public Relations Objectives

What are some typical public relations objectives? PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis.

Marketing PR

Public Relations vs Marketing

Public relations vs marketing — what are the differences? In this blog post, let’s look at the many differences between public relations and marketing.

Corporate Communications

Principles for Communicative Discipline

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival.

Internal Communications

The Checklist for Communicative Leadership

This is a checklist for communicative leadership. Becoming a more communicative leader doesn’t have to be difficult. Anyone can become a better leader!

Internal Communications

The Sword of Certainty: Information is Power

Leaders must wield the Sword of Certainty wisely. Being informed is a leadership privilege. It grants the leader an extra buffer of power over the uninformed.

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