Hi. I'm Jerry.

I'm the awarded PR adviser who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and psychology in communications. Welcome to my online basecamp.

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latests Posts From the PR Blog

Learn more about digital-first, persuasion strategies, publicity, and managing the media!

Pavlov’s Inbox

I use Pavlov's Inbox to manage my emails. The system is based on classical and operant conditioning by managing the senders, not the emails in your inbox.

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

The amplification hypothesis tells us about attitude certainty. To persuade, align your attitude with the target. Otherwise, you will act to create resistance.

Photo Set: Swedish Frost

Swedish frost is an emotion. The landscape is quiet, almost muffled. The colour grey seems to absorb all sharp noises somehow. See my photo set here!

Learn More About Public Relations

Explore the world of publics, influencers, stakeholders, and media logic!

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