Hi. I’m Jerry.

I’m the awar­ded PR adviser who’s been blog­ging before, dur­ing and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and psy­cho­logy in com­mu­nic­a­tions. Welcome to my online basecamp.

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latest Posts From the PR Blog

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media!

P.T. Barnum: “There’s No Such Thing as Bad Publicity”

“There’s no such thing as bad pub­li­city.” The harder you attack someone pub­licly, the more you con­vince their fans of their exist­ing belief, not yours.

The Public Relations Agency: Your Secret Weapon

Discover how to choose the right pub­lic rela­tions agency. Learn about col­lab­or­a­tion formats, bene­fits of PR agen­cies, key ser­vices, and red flags to avoid.

The Four Models of Public Relations

Discover the found­a­tions of effect­ive pub­lic rela­tions with an in-depth ana­lys­is of the four mod­els of PR, as intro­duced by James Grunig and Todd Hunt.

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic!

What is Public Relations?

Can there be a uni­fy­ing defin­i­tion of pub­lic rela­tions? This is the story about the dif­fi­culties of find­ing that definition.

The Publics in Public Relations

The psy­cho­lo­gist John Dewey (1859−1852) for­mu­lated the concept of pub­lics as a res­ult of situ­ation­al stimuli.

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.