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The PR Blog.

My name is Jerry. I’m the awar­ded PR adviser who’s been blog­ging before, dur­ing and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and beha­vi­our­al psy­cho­logy in com­mu­nic­a­tions. Welcome!

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Latest Posts From the PR Blog

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

Social Psychology

Cognitive Dissonance: Mental Harmony Above All Else

The the­ory of cog­nit­ive dis­son­ance, for­mu­lated by American social psy­cho­lo­gist Leon Festinger in the late 1950s, is a corner­stone concept in psychology. 
Social Psychology

Leon Festinger — The Psychologist Behind Cognitive Dissonance

Leon Festinger’s the­or­ies are import­ant in PR. Cognitive dis­son­ance is a phe­nomen­on that leads to con­firm­a­tion bias and caus­al self justifications.
PR Strategy

The Thought Leadership PR Strategy: Rule Your Domain

Thought lead­er­ship might be the right PR strategy for you. In this blog post, I’ll explore the prin­ciples of thought lead­er­ship as a PR strategy.

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.

The PR Profession

What is Public Relations?

What is pub­lic rela­tions? Learn all about pub­lic rela­tions (PR) as a pro­fes­sion (and why spin doc­tors and pub­li­city stunts have such bad reputations).
Corporate Communications

The Publics in Public Relations

The psy­cho­lo­gist John Dewey (1859−1852) for­mu­lated the concept of pub­lics as a res­ult of situ­ation­al stimuli.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
Influencers & Audiences

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.
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