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PR Theoriesby jerry silfwer

Discover Doctor Spin’s art­icles on PR the­or­ies, media logic, and the evolving media land­scape. Gain insights into the power of media theories.

PR Theories

The Paradox of Prominence

Be mind­ful of the para­dox of prom­in­ence in pub­lic rela­tions. With every increase in vis­ib­il­ity, there is a cor­res­pond­ing increase in cri­ti­cism and scrutiny.
PR Theories

The PESO Paradox

Many organ­isa­tions are strug­gling with the PESO para­dox. How do you accur­ately dis­trib­ute your invest­ments across paid, earned, shared, and owned channels?
PR Theories

Information Asymmetry: The Informed Minority Advantage

Many well-known and pop­u­lar games are based on inform­a­tion asym­metry. Learn the fas­cin­at­ing his­tory of psy­cho­lo­gic­al games like Mafia, Werewolf, and Among Us.
PR Theories

Echo Chambers: Algorithmic Confirmation Bias

Echo cham­bers can under­mine demo­cracy, as our soci­et­ies lose their abil­ity to allow informed, ration­al debates based on a shared under­stand­ing of reality.
PR Theories

Marshall McLuhan: “The Medium is the Message”

Marshall McLuhan coined the phrase, “The medi­um is the mes­sage.” But what does it mean? And who was Marshall McLuhan? And how does it relate to PR?
PR Theories

Kirk Hallahan’s Five Types of Publics

According to Professor Emeritus Kirk Hallahan, there are aware pub­lics, act­ive pub­lics, inact­ive pub­lics, aroused pub­lics, and non-publics.
PR Theories

The Four Models of Public Relations

Discover the found­a­tions of effect­ive pub­lic rela­tions with an in-depth ana­lys­is of the four mod­els of pub­lic rela­tions by James Grunig and Todd Hunt.
PR Theories

What Communication Is (and Why It Matters)

What com­mu­nic­a­tion is (and why it mat­ters): a pro­cess of exchan­ging inform­a­tion via vari­ous forms, includ­ing verbal, writ­ten, non-verbal, and digital. 
PR Theories

PR Approaches: Excellence, Rhetorical, and Critical

There are three fun­da­ment­al PR approaches. In this art­icle, I’ll explain why I prefer the rhet­or­ic­al approach to PR over the excel­lence- and crit­ic­al approach.
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