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The Public Relations BlogMedia & PsychologyPR Theories

PR Theoriesby jerry silfwer

Discover Doctor Spin’s art­icles on PR the­or­ies, media logic, and the evolving media land­scape. Gain insights into the power of media theories.

PR Theories

Information Asymmetry: The Informed Minority Advantage

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Many well-known and pop­u­lar games are based on inform­a­tion asym­metry. Learn the fas­cin­at­ing his­tory of psy­cho­lo­gic­al games like Mafia, Werewolf, and Among Us.
PR Theories

Echo Chambers: Algorithmic Confirmation Bias

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Echo cham­bers can under­mine demo­cracy, as our soci­et­ies lose their abil­ity to allow informed, ration­al debates based on a shared under­stand­ing of reality.
PR Theories

Marshall McLuhan: “The Medium is the Message”

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Marshall McLuhan coined the phrase, “The medi­um is the mes­sage.” But what does it mean? And who was Marshall McLuhan? And how does it relate to PR?
PR Theories

Kirk Hallahan’s Five Types of Publics

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According to Professor Emeritus Kirk Hallahan, there are aware pub­lics, act­ive pub­lics, inact­ive pub­lics, aroused pub­lics, and non-publics.
PR Theories

The Four Models of Public Relations

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Discover the found­a­tions of effect­ive pub­lic rela­tions with an in-depth ana­lys­is of the four mod­els of pub­lic rela­tions by James Grunig and Todd Hunt.
PR Theories

What Communication Is (and Why It Matters)

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What com­mu­nic­a­tion is (and why it mat­ters): a pro­cess of exchan­ging inform­a­tion via vari­ous forms, includ­ing verbal, writ­ten, non-verbal, and digital. 
PR Theories

PR Approaches: Excellence, Rhetorical, and Critical

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There are three fun­da­ment­al PR approaches. In this art­icle, I’ll explain why I prefer the rhet­or­ic­al approach to PR over the excel­lence- and crit­ic­al approach.
PR Theories

The Shannon-Weaver Model of Communication

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The Shannon-Weaver Model of Communication out­lines a lin­ear pro­cess where a mes­sage is sent from an inform­a­tion source to a des­tin­a­tion — obstruc­ted by noise.
PR Theories

Social Objects and Public Relations

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Social objects mat­ter in PR; get­ting people to talk with each oth­er about stra­tegic­ally chosen top­ics is a corner­stone in mod­ern PR.

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