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The Public Relations BlogMedia & Psychology

Media & Psychologyby jerry silfwer

Are you look­ing to improve your pub­lic rela­tions skills? Check out my dif­fer­ent art­icles for tips on how to apply beha­vi­our­al psy­cho­logy in your work.

Persuasion & Influence

The Golden Rule of Persuasion

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Dive into the prin­ciples of the Golden Rule of Persuasion. Harness its poten­tial to estab­lish and main­tain strong rela­tion­ships — and lead with influence.
PR Theories

Information Asymmetry: The Informed Minority Advantage

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Many well-known and pop­u­lar games are based on inform­a­tion asym­metry. Learn the fas­cin­at­ing his­tory of psy­cho­lo­gic­al games like Mafia, Werewolf, and Among Us.
Media Relations

The Media Blackout: When PR Declines Media Interviews

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Media Blackout = when an organ­isa­tion inten­tion­ally avoid accept­ing inter­view requests from leg­acy news media to con­trol the nar­rat­ive and pro­tect interests.
Public Affairs & Lobbying

The Media Polarisation Model

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The Media Polarisation Model explains why the “middle ground” between two extreme pos­i­tions might be situ­ated quite far from the centre of the issue.
Media Relations

Shep Gordon: “Make Parents Angry”

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Shep Gordon is a well-known fig­ure in the enter­tain­ment industry, renowned for his innov­at­ive and cre­at­ive approach to pub­lic rela­tions and tal­ent management. 
Media Relations

The Media Kit: What To Include

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This blog post explores media kits and how they can be craf­ted to cap­ture atten­tion, tell your story, and estab­lish rela­tion­ships with the news media. 
Social Psychology

The Halo Effect: Why Attractiveness Matters in PR

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Have you ever con­sidered choos­ing a brand spokes­per­son based on their good looks and cha­risma? According to the Halo Effect, you wouldn’t be wrong.
PR Theories

Echo Chambers: Algorithmic Confirmation Bias

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Echo cham­bers can under­mine demo­cracy, as our soci­et­ies lose their abil­ity to allow informed, ration­al debates based on a shared under­stand­ing of reality.
PR Theories

Marshall McLuhan: “The Medium is the Message”

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Marshall McLuhan coined the phrase, “The medi­um is the mes­sage.” But what does it mean? And who was Marshall McLuhan? And how does it relate to PR?

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