Doctor SpinCreativity

All Articles on Creativity

Self-Expression Over Quality

Self-expres­sion trumps qual­ity in the age of AI: why human per­spect­ive — not tech­nic­al per­fec­tion — now gives pho­tos mean­ing and cre­ates genu­ine connection.

Zeno and Stoic Ideas for Public Relations

The Cypriot mer­chant Zeno of Citium is often cred­ited as the founder of Stoicism. Could Zeno’s ideas on Stoicism influ­ence pub­lic rela­tions? I sure think so!

The Online Brain Hypothesis

The online brain hypo­thes­is raises con­cerns about atten­tion spans, but more research is needed to get a clear­er pic­ture of how social media affects our brains.

Attention Spans in the Social Media Age

The myth of shrink­ing atten­tion spans misses the point — it’s not short­er, just more select­ive. However, social media exploits the way our atten­tion works.

Communications Synonyms (With Explanations)

Communications syn­onyms: Communications (with an ‑s) is often found in pro­fes­sion­al set­tings, such as Communications Department, Corporate Communications, etc.

My 2023 Annual Review

This is my 2023 annu­al review — and also my last. After ten years of doing these annu­al reviews, I reveal the one thing I’ve learned from set­ting annu­al goals.

The Formula for Personal Branding

There’s no short­age of online advice on estab­lish­ing and main­tain­ing your per­son­al brand. But my for­mula for per­son­al brand­ing is dif­fer­ent — it’s actionable.

Stockholm Details

Discover ‘Stockholm Details,’ a poem that cap­tures the essence of Stockholm’s unique charm, blend­ing its his­tor­ic beauty with mod­ern urb­an life.

10 Intelligence Types

Are there many intel­li­gence types? Howard Gardner’s the­ory of mul­tiple intel­li­gences intro­duces a hol­ist­ic and diverse under­stand­ing of human capability.

Subscribe to SpinCTRL today!

Join 2,000+ fel­low PR lov­ers and sub­scribe to Jerry’s Substack news­let­ter on com­mu­nic­a­tion and psychology.
What will you get?

> PR com­ment­ary on cur­rent events.
> Subscriber-only VIP content.
> My PR slides for .key and .ppt.
> Discounts on upcom­ing PR courses.
> Ebook on get­ting bet­ter PR ideas.
Subscribe to SpinCTRL today by click­ing SUBSCRIBE and get your first FREE send-out instantly!

🔒 Your email address is safe with me.