Jerry Silfwer, Digital PR Expert
Hi there! Welcome to

Doctor Spin.

My name is Jerry. I’m an awar­ded PR adviser who’s been blog­ging before, dur­ing, and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and media psy­cho­logy in a wired world. 

“SpinCTRL” Newsletter
All Free PR Articles

Sift through the for­got­ten voids at your peril.

Latest Posts on doc​tor​spin​.net

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

Ideas & Inspiration

Zeno and Stoic Ideas for Public Relations

The Cypriot mer­chant Zeno of Citium is often cred­ited as the founder of Stoicism. Could Zeno’s ideas on Stoicism influ­ence pub­lic rela­tions? I sure think so!
Cognitive Performance

The Online Brain Hypothesis

The online brain hypo­thes­is raises con­cerns about atten­tion spans, but more research is needed to get a clear­er pic­ture of how social media affects our brains.
Cognitive Performance

Attention Spans in the Social Media Age

The myth of shrink­ing atten­tion spans misses the point — it’s not short­er, just more select­ive. However, social media exploits the way our atten­tion works.

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.

The PR Profession

What is Public Relations?

What is pub­lic rela­tions? PR is a brand’s use of com­mu­nic­a­tion to estab­lish and sus­tain pro­duct­ive rela­tion­ships with pub­lics, stake­hold­ers, and influencers.
Corporate Communications

The Publics in Public Relations

Discover the import­ance of under­stand­ing pub­lics in pub­lic rela­tions. Learn how to effect­ively engage and com­mu­nic­ate with diverse audi­ences for PR campaigns.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
Influencers & Audiences

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.

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