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Hi. I'm Jerry.

I'm the awarded PR adviser who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and psychology in communications. Welcome to my online basecamp.

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latests Posts From the PR Blog

Learn more about digital-first, persuasion strategies, publicity, and managing the media!

Influencers & Audiences

The Four Types of Influencer Marketing

Get influencer outreach right by knowing the four types of influencer marketing. In this blog article, I've clearly defined them to mitigate confusion.

Communicative Leadership

Overcoming the Leadership Gap (With Fewer Leaders)

Organisations can bridge the leadership gap by appointing fewer leaders and allowing good leaders to lead bigger groups. Fewer leaders, better leadership.

New Technologies

AI & PR: Beware the Artificial Content Explosion

We're facing a content explosion of epic proportions. To succeed with PR, organisations will need to focus on creating better content—not more of the same.