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The Public Relations Blog.

My name is Jerry. I’m an awar­ded PR adviser who’s been blog­ging before, dur­ing and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and beha­vi­our­al psy­cho­logy in com­mu­nic­a­tions. Welcome!

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Latest Posts on Public Relations

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

Digital Transformation

The Digital Transformation Hierarchy

The digit­al trans­form­a­tion jour­ney isn’t a straight line — the digit­al trans­form­a­tion hier­archy is a series of stages, each stage build­ing on the last.
Digital Transformation

Digital Transformation: Overview

Digital trans­form­a­tion is a chal­len­ging pro­cess driv­en by advanced digit­al tech­no­lo­gies requir­ing sig­ni­fic­ant organ­isa­tion­al change and adaptation.
Persuasion & Influence

The Norman Axiom

“Correct” isn’t neces­sar­ily good pub­lic rela­tions. Some people argue that their actions should­n’t res­ult in bad pub­lic rela­tions because they’re a) leg­ally in the clear…

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.

The PR Profession

Public Relations Meaning (What Is PR?)

Explore pub­lic rela­tions mean­ing, defin­i­tion, and types: PR is the use of com­mu­nic­a­tion to devel­op rela­tion­ships with stake­hold­ers, influ­en­cers, and publics.
Corporate Communications

The Publics in Public Relations

Discover the import­ance of under­stand­ing pub­lics in pub­lic rela­tions. Learn how to effect­ively engage and com­mu­nic­ate with diverse audi­ences for PR campaigns.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
Influencers & Audiences

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.

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