Learn more about digital-first, persuasion, publicity, and managing the media.
Hi. I’m Jerry.
I’m the awarded PR adviser who’s been blogging before, during and after it was cool. I write about public relations, digital strategy, and psychology in communications. Welcome to my online basecamp.
Latest Posts From the PR Blog
150 — Dunbar’s Number
Discover Dunbar’s Number, the magical ‘150’ that reveals the limit of our social connections and relationships. It’s science shaping society’s structure.
P.T. Barnum: “There’s No Such Thing as Bad Publicity”
“There’s no such thing as bad publicity.” The harder you attack someone publicly, the more you convince their fans of their existing belief, not yours.
The Public Relations Agency: Your Secret Weapon
Discover how to choose the right public relations agency. Learn about collaboration formats, benefits of PR agencies, key services, and red flags to avoid.
Learn More About Public Relations
Explore the world of publics, influencers, stakeholders, and media logic.
What is Public Relations?
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
The Publics in Public Relations
The psychologist John Dewey (1859−1852) formulated the concept of publics as a result of situational stimuli.
The Stakeholders in Public Relations
Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.
The Influencers in Public Relations
How do you categorise influencers in public relations? A standardised terminology is now emerging. Learn the model’s strengths and weaknesses.
