Hi. I’m Jerry.

I’m the awar­ded PR adviser who’s been blog­ging before, dur­ing and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and psy­cho­logy in com­mu­nic­a­tions. Welcome to my online basecamp.

Latest Posts From the PR Blog

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

150 — Dunbar’s Number

Discover Dunbar’s Number, the magic­al ‘150’ that reveals the lim­it of our social con­nec­tions and rela­tion­ships. It’s sci­ence shap­ing soci­ety’s structure.

The Public Relations Agency: Your Secret Weapon

Discover how to choose the right pub­lic rela­tions agency. Learn about col­lab­or­a­tion formats, bene­fits of PR agen­cies, key ser­vices, and red flags to avoid.

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.