Hi. I'm Jerry.

I'm the awarded PR adviser who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and psychology in communications. Welcome to my online basecamp.

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latests Posts From the PR Blog

Learn more about digital-first, persuasion strategies, publicity, and managing the media!

Looking for a Brighter Future? Solarpunk is the Answer

Join the Solarpunk movement and create a sustainable future filled with community-based solutions, renewable energy, and beautiful designs inspired by nature.

Influencer-Started Businesses: Leadership by Popular Demand

As more influencer-started businesses emerge and more venture capitalists get on board, traditional businesses might be staring into an avalanche.

Photo Set: Chasing Waterfalls

We were chasing waterfalls in Älvdalen, Sweden. This amazing place is called Stopfallet. We've been here several times before and can't wait to return.

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Explore the world of publics, influencers, stakeholders, and media logic!

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