Jerry Silfwer, Digital PR Expert
Hi there! Welcome to

Doctor Spin.

My name is Jerry. I’m an awar­ded PR adviser who’s been blog­ging before, dur­ing, and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and media psy­cho­logy in a wired world. 

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Latest Posts on doc​tor​spin​.net

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

Managing Social Media

The Content Attention Pyramid (CAP)

What can we learn from the con­tent atten­tion pyr­am­id?. There’s no “stand­ing still” in social media pub­lish­ing. If you stand still and neg­lect the need…
Managing Social Media

How To Succeed in Social Media as a Business

How do you suc­ceed in social media as a busi­ness? The answer is prob­ably not what most organ­isa­tions think. Most organ­isa­tions think that social media…
Persuasion & Influence

The Firehose of Falsehood Propaganda Model

The fire­hose of false­hood pro­pa­ganda mod­el is not only a com­mu­nic­a­tions tac­tic; it is an engin­eered col­lapse of shared real­ity, executed at scale and speed. 

Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.

The PR Profession

What is Public Relations?

What is pub­lic rela­tions? PR is a brand’s use of com­mu­nic­a­tion to estab­lish and sus­tain pro­duct­ive rela­tion­ships with pub­lics, stake­hold­ers, and influencers.
Corporate Communications

The Publics in Public Relations

Discover the import­ance of under­stand­ing pub­lics in pub­lic rela­tions. Learn how to effect­ively engage and com­mu­nic­ate with diverse audi­ences for PR campaigns.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
Influencers & Audiences

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.

Some Keynote Examples

The Human Factor - Entering the Age of AI - Keynote Seminar - Spin Factory
The Algorithm Code - Keynote Seminar - Spin Factory
The Future of Communication - Brand Communication - Keynote Seminar - Spin Factory
Digital Communication Maturity - Keynote Seminar - Spin Factory
Online Psychology for Marketing and PR - Keynote Seminar - Spin Factory

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Contact: jerry@spinfactory.com

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