‘Community Manager’ is an increasingly popular job title.
I think of the community manager (also known as social media manager) as a classical conductor dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone.
So, what exactly falls “under the jurisdiction” of the community manager?
I’ve outlined several typical responsibilities here:
The above scopes of work are some of the most important public relations activities.
The Community Manager Appreciation Day
Many community managers I talk to tend to have this one thing in common. They often feel underappreciated. No wonder the profession has its own day every 4th Monday of January — the Community Manager Appreciation Day.