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Storytelling & Writingby jerry silfwer

Are you look­ing to improve your PR writ­ing skills? Check out my dif­fer­ent tips on how to use storytelling ele­ments in your work. Visit Doctor Spin’s PR blog!

Storytelling & Writing

Communications Synonyms (With Explanations)

Communications syn­onyms: Communications (with an ‑s) is often found in pro­fes­sion­al set­tings, such as Communications Department, Corporate Communications, etc.
Storytelling & Writing

Communications or Communication?

Communications or com­mu­nic­a­tion? Obviously, the word “com­mu­nic­a­tions” (with an ‑s) dif­fers from “com­mu­nic­a­tion” (without an ‑s). You can learn why here.
Storytelling & Writing

How Nick Cave Turned Down MTV With Some Classy Writing

In 1996, Nick Cave sub­mit­ted a peti­tion to the MTV Video Music Awards demand­ing the video for his duet with Kylie Minogue be removed.
Storytelling & Writing

The High Road Tonality: Don’t Be Pushed Around

When I help com­pan­ies reply to social act­iv­ists, I often recom­mend using the high road ton­al­ity. Here are a few examples of how you can use it.
Storytelling & Writing

The Rebel Yell Statement

Unleash the impact of storytelling with the Rebel Yell Statement — a simple yet potent script for com­pel­ling PR nar­rat­ives. Elevate your storytelling game!
Storytelling & Writing

How To Write About AI: A Beginner’s Guide

How do you write about AI — without get­ting it wrong? Many PR pro­fes­sion­als and com­mu­nic­at­ors are tasked with writ­ing art­icles and texts about AI.
Storytelling & Writing

The PAS Formula for PR Writers

The PAS for­mula is simple: start with the prob­lem, move on to agit­ate, and then offer a solu­tion. It can serve as a help­ful tool for stressed PR writers.
Storytelling & Writing

Never Use the Word ‘Unique’ in Your PR writing

Many PR pro­fes­sion­als, who hon­estly should know bet­ter, still cling to the word “unique” — even to the point of fiercely defend­ing its use.
Storytelling & Writing

How to Write a PR Pitch: Step-by-Step Guide

When writ­ing a PR pitch, always begin by intro­du­cing your­self, cla­ri­fy your affil­i­ation, and ask for per­mis­sion to state your business.
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