Corporate Communications by Jerry Silfwer

Discover the power of sym­bol­ic pacing in your com­mu­nic­at­ive lead­er­ship. Stepping back empowers your team while step­ping up builds trust and resilience.

Learn why giv­ing instruc­tions is a ritu­al. Discover how sep­ar­at­ing inform­al dis­cus­sions from dir­ect­ive actions enhances clar­ity and psy­cho­lo­gic­al safety.

Speak first. Learn how this simple yet effect­ive lead­er­ship hack can boost your team’s con­fid­ence, estab­lish dir­ec­tion, and foster a col­lab­or­at­ive environment.

A core mes­sage artic­u­lates an organ­isa­tion’s essen­tial prom­ise to its stake­hold­ers and pub­lics. It cap­tures the essence of the organ­isa­tion’s reas­on for being.

Monophony and poly­phony aren’t mutu­ally exclus­ive. By bal­an­cing both, organ­isa­tions can adjust to trends and feed­back without los­ing their core message.

Public rela­tions must steer clear of cos­met­ic sus­tain­ab­il­ity. Therefore, the highest-rank­ing com­mu­nic­a­tions officer (CCO) must be part of the man­age­ment team.

What are some typ­ic­al pub­lic rela­tions object­ives? PR pro­fes­sion­als con­trol the nar­rat­ive, mit­ig­ate dam­age, and restore pub­lic con­fid­ence dur­ing a crisis.

Here are my prin­ciples for com­mu­nic­at­ive dis­cip­line. Communication is import­ant. For organ­isa­tions, com­mu­nic­a­tion is crit­ic­al for long-term survival. 

The “1‑Page PR Strategy” aligns with Richard Rumelt’s advocacy for clar­ity and con­cise­ness in stra­tegic plan­ning. It’s all about strengths versus weaknesses.