Everyone has been buzz­ing about the Metaverse lately. Should we, as PR pro­fes­sion­als, take the Metaverse ser­i­ously? It might be just anoth­er buzzword.

Scientists demon­strated an “inter­net of brains” — in rats. Hivemind tech­no­lo­gies like these might be steps towards a poten­tial new human language.

A star­tup is explor­ing psy­cho­lo­gic­al ad cam­paigns to micro-tar­get indi­vidu­als. Will pro­gram­mat­ic brain­wash­ing become a thing?

In the wake of the Cambridge Analytica scan­dal, the era of the tech­lash against social net­works and the inter­net has begun.

What if human­ity is a ‘Human API’ in the early stages of a ‘Cybernetic Renaissance’? Explore the future of human-machine integ­ra­tion at Doctor Spin.