Persuasion & Influenceby jerry silfwer


Persuasion Strategies (and When To Use Them)

Discover effect­ive per­sua­sion strategies tailored to vari­ous situ­ations based on the audi­ence. Learn when to use each strategy for max­im­um impact and influence.

The Golden Rule of Persuasion

Dive into the prin­ciples of the Golden Rule of Persuasion. Harness its poten­tial to estab­lish and main­tain strong rela­tion­ships — and lead with influence.

Priming in PR: The Subtle Art of Pre-Suasion

Priming is a pro­act­ive approach to per­sua­sion. Priming subtly shapes per­cep­tions, atti­tudes, and expect­a­tions even before the main mes­sage is delivered.

Framing in PR: How To Bypass Confirmation Bias

Framing in PR is a learn­able lan­guage skill. Organisations must seize every oppor­tun­ity to frame their stor­ies with lan­guage that amp­li­fies their Core Message.

Ethos, Pathos, and Logos in Public Relations

Ethos, pathos, and logos in pub­lic rela­tions are three modes of per­sua­sion recog­nised since ancient Greece, and they play an essen­tial role in pub­lic relations.

Theory of Mind: A Superpower for PR Professionals

Unveil the power of the Theory of Mind for PR pro­fes­sion­als and com­mu­nic­at­ors. Learn how to identi­fy it in your work, and tips for enhan­cing your awareness.

Pavlov’s Inbox

I use Pavlov’s Inbox to man­age my emails. The sys­tem is based on clas­sic­al and oper­ant con­di­tion­ing by man­aging the senders, not the emails in your inbox.

Communication Skills (That Everyone Should Learn)

There are some basic com­mu­nic­a­tion skills that every­one should learn. Because every­one uses com­mu­nic­a­tion every day, all the time. Explore these tips here.

The Priming Wheel: 12 Steps to Yes

I’ve stud­ied suc­cess­ful email autorespon­der sequences and iden­ti­fied a series of recur­ring themes. Get the cus­tom­er ready to buy using this prim­ing wheel.
- Advertisement -

Subscribe to Spin Control — it’s 100% free!

What will you get?

> Get expert PR com­ment­ary on cur­rent events.
> Get action­able sub­scriber-only PR content.
> Get my per­son­al PR slides for Keynote and PowerPoint.
> Get dis­counts on upcom­ing PR courses.

Subscribe to Spin Control today by click­ing SUBMIT and get your first send-out instantly.

🔒 Your email address will be treated with the utmost respect and nev­er shared.