The PR BlogMedia & PsychologyPersuasion & Influence

Persuasion & Influenceby jerry silfwer

Priming in PR: The Subtle Art of Pre-Suasion

Priming is a pro­act­ive approach to per­sua­sion. Priming subtly shapes per­cep­tions, atti­tudes, and expect­a­tions even before the main mes­sage is delivered.

Framing in PR: How To Bypass Confirmation Bias

Framing in PR is a learn­able lan­guage skill. Organisations must seize every oppor­tun­ity to frame their stor­ies with lan­guage that amp­li­fies their Core Message.

Ethos, Pathos, and Logos in Public Relations

Ethos, pathos, and logos in pub­lic rela­tions are three modes of per­sua­sion recog­nised since ancient Greece, and they play an essen­tial role in pub­lic relations.

Theory of Mind: A Superpower for PR Professionals

Unveil the power of the Theory of Mind for PR pro­fes­sion­als and com­mu­nic­at­ors. Learn how to identi­fy it in your work, and tips for enhan­cing your awareness.

Pavlov’s Inbox

I use Pavlov’s Inbox to man­age my emails. The sys­tem is based on clas­sic­al and oper­ant con­di­tion­ing by man­aging the senders, not the emails in your inbox.

Communication Skills (That Everyone Should Learn)

There are some basic com­mu­nic­a­tion skills that every­one should learn. Because every­one uses com­mu­nic­a­tion every day, all the time. Explore these tips here.

The Priming Wheel: 12 Steps to Yes

I’ve stud­ied suc­cess­ful email autorespon­der sequences and iden­ti­fied a series of recur­ring themes. Get the cus­tom­er ready to buy using this prim­ing wheel.

7 Surefire Ways to Dominate Office Politics

You might hate office polit­ics and that is under­stand­able. Still, that per­spect­ive might be hold­ing you back. Instead, you should make it a power­ful skill.

Persuasion Definition, Meaning, and Ethics

Explore the per­sua­sion defin­i­tion, mean­ing, and eth­ics. Persuasion is the art, sci­ence, and liberty of influ­en­cing people’s atti­tudes, beliefs, and behaviours.

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