The Public Relations BlogMedia & PsychologyPersuasion & Influence

Persuasion & Influenceby jerry silfwer

Are you looking to improve your persuasion skills? Check out my different tips on how to influence coworkers, friends, and family. Visit Doctor Spin’s PR blog!

Persuasion & Influence

Persuasion Strategies (and When To Use Them)

Discover effective persuasion strategies tailored to various situations based on the audience. Learn when to use each strategy for maximum impact and influence.

Persuasion & Influence

The Golden Rule of Persuasion

Dive into the principles of the Golden Rule of Persuasion. Harness its potential to establish and maintain strong relationships — and lead with influence.

Persuasion & Influence

Priming in PR: The Subtle Art of Pre-Suasion

Priming is a proactive approach to persuasion. Priming subtly shapes perceptions, attitudes, and expectations even before the main message is delivered.

Persuasion & Influence

Framing in PR: How To Bypass Confirmation Bias

Framing in PR is a learnable language skill. Organisations must seize every opportunity to frame their stories with language that amplifies their Core Message.

Persuasion & Influence

Ethos, Pathos, and Logos in Public Relations

Ethos, pathos, and logos in public relations are three modes of persuasion recognised since ancient Greece, and they play an essential role in public relations.

Persuasion & Influence

Theory of Mind: A Superpower for PR Professionals

Unveil the power of the Theory of Mind for PR professionals and communicators. Learn how to identify it in your work, and tips for enhancing your awareness.

Persuasion & Influence

Pavlov’s Inbox

I use Pavlov’s Inbox to manage my emails. The system is based on classical and operant conditioning by managing the senders, not the emails in your inbox.

Persuasion & Influence

Communication Skills (That Everyone Should Learn)

There are some basic communication skills that everyone should learn. Because everyone uses communication every day, all the time. Explore these tips here.

Persuasion & Influence

The Priming Wheel: 12 Steps to Yes

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

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