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PR Trendsby jerry silfwer

Read insight­ful art­icles and find tips on PR trends, emer­ging busi­ness mod­els, youth cul­ture, new tech­no­lo­gies and much more. Visit Doctor Spin’s PR blog today!

The PR Agenda

PR Commentary on Current Events, No Thanks

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“I’d like some more PR com­ment­ary on cur­rent events.” Why many aca­dem­ics, pro­fes­sion­als, and organ­isa­tions often choose to steer clear of cur­rent events.
Online Subcultures

Does Female VTubers Count As Women?

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VTubers are vir­tu­al YouTubers, a form of social pup­petry. Face-track­ing cam­er­as and voice-chan­ging micro­phones are used to bring online char­ac­ters to life.
New Technologies

How AI Will Destroy Capitalism

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Should we find ways to make cap­it­al­ism work as we face numer­ous AI chal­lenges — or should we seek an altern­ate eco­nom­ic sys­tem for the future of humanity?
Online Subcultures

Seeking a Brighter Future? Solarpunk is the Answer

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Join the Solarpunk move­ment and cre­ate a sus­tain­able future filled with com­munity-based solu­tions, renew­able energy, and beau­ti­ful designs inspired by nature.
Online Subcultures

DayZ for Days

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These days, I prefer DayZ streams to Netflix, HBO, and Prime. Is gam­ing provid­ing a more immers­ive, enga­ging, and excit­ing exper­i­ence than television?
The PR Agenda

Forget “Better PR” — The PR Industry Needs Education

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You and I must save the PR industry. And there’s only one way for­ward that’s fast and agile enough — online education.
New Technologies

Public Relations in the Metaverse

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Everyone has been buzz­ing about the Metaverse lately. Should we, as PR pro­fes­sion­als, take the Metaverse ser­i­ously? It might be just anoth­er buzzword.
The PR Agenda

De-Platforming as a Public Relations Strategy

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In digit­al strategy, de-plat­form­ing is one of the most aggress­ive tools that an organ­isa­tion can util­ise. When should you de-plat­form someone?
Business Shifts

The Splinternet — Mankind’s Battle for Internet Control

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The splin­ter­net is the idea that the inter­net “splin­ters” into sev­er­al dif­fer­ent inter­nets that aren’t con­nec­ted to each oth­er in any mean­ing­ful way.

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