Digital PRby jerry silfwer

The Formula for Personal Branding

There’s no short­age of online advice on estab­lish­ing and main­tain­ing your per­son­al brand. But my for­mula for per­son­al brand­ing is dif­fer­ent — it’s actionable.

Social Media Logic: The Amplification of Media Effects

Social media logic shapes con­tent and com­mu­nic­a­tion beha­viours on social media plat­forms, sim­il­ar to clas­sic media logic but with amp­li­fied effects.

Digital PR ≠ Link-Building

You’re a digit­al PR pro­fes­sion­al, not an SEO expert. Stop offer­ing link-build­ing as a ser­vice, please. Read this post about what to offer instead.

The Superhero Solution PR Strategy: Become an Obvious Answer

Unleash the power of Superhero Solution PR Strategy to boost traffic and trans­form your online pres­ence. Unmask the secrets now!

Influencer Relations Is Not Influencer Marketing

Getting influ­en­cer rela­tions right starts by know­ing how influ­en­cer mar­ket­ing is dif­fer­ent. In this blog art­icle, I’ve defined them clearly to avoid confusion.

The AI Content Explosion

We’re facing an AI con­tent explo­sion of epic pro­por­tions. To suc­ceed with PR, organ­isa­tions must focus on cre­at­ing bet­ter con­tent — not more of the same.

PR Case Study: The Red Bull Community

Explore Red Bull’s innov­at­ive PR strategy that gave wings to action sports ath­letes and built a loy­al fol­low­ing. Let’s go fly­ing through the air!

PR Case Study: The Facebook Like Button

The Facebook Like but­ton is one of the most influ­en­tial PR cam­paigns ever. The impact has been sig­ni­fic­ant cul­tur­ally, struc­tur­ally, eco­nom­ic­ally etc.

Seeking a Brighter Future? Solarpunk is the Answer

Join the Solarpunk move­ment and cre­ate a sus­tain­able future filled with com­munity-based solu­tions, renew­able energy, and beau­ti­ful designs inspired by nature.

Subscribe to Spin Control — it’s 100% free!

What will you get?

> Get expert PR com­ment­ary on cur­rent events.
> Get action­able sub­scriber-only PR content.
> Get my per­son­al PR slides for Keynote and PowerPoint.
> Get dis­counts on upcom­ing PR courses.

Subscribe to Spin Control today by click­ing SUBMIT and get your first send-out instantly.

🔒 Your email address will be treated with the utmost respect and nev­er shared.