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The PR Agendaby jerry silfwer

Explore ‘The PR Agenda’ for thought-pro­­vok­ing, opin­ion-driv­en art­icles that delve into the latest trends and debates in the pub­lic rela­tions industry.

The PR Agenda

PR Commentary on Current Events, No Thanks

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“I’d like some more PR com­ment­ary on cur­rent events.” Why many aca­dem­ics, pro­fes­sion­als, and organ­isa­tions often choose to steer clear of cur­rent events.
The PR Agenda

Forget “Better PR” — The PR Industry Needs Education

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You and I must save the PR industry. And there’s only one way for­ward that’s fast and agile enough — online education.
The PR Agenda

De-Platforming as a Public Relations Strategy

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In digit­al strategy, de-plat­form­ing is one of the most aggress­ive tools that an organ­isa­tion can util­ise. When should you de-plat­form someone?
The PR Agenda

Cancel Culture — A Serious PR Problem

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Cancel cul­ture and mor­al slackt­iv­ists are influ­en­cing PR pro­fes­sion­als and push­ing us to for­get about free­dom of opin­ion and diversity of thought.
The PR Agenda

“Alternative Facts” Will Be Kellyanne Conway’s PR Legacy

0
The term “altern­at­ive facts” was coined by US President Donald Trump’s coun­sel­lor Kellyanne Conway. This form of Newspeak will be her PR legacy.
The PR Agenda

FOMO & Digital Trends: You Don’t Have To Catch Them All

0
Escape FOMO in the wired world. Must you become a Pokémon or Clubhouse mar­ket­ing expert? Get insights and strategies to over­come FOMO at Doctor Spin.
The PR Agenda

The Bad PR Strategy

3
Discover the pit­falls of a bad PR strategy and learn how to avoid or mit­ig­ate them. Expert insights on turn­ing a neg­at­ive repu­ta­tion into pos­it­ive results.
The PR Agenda

Does Spin Suck?

6
Discover the true mean­ing of “spin” in PR and debunk the myth that spin sucks. Uncover why spin is actu­ally bene­fi­cial for your brand.
The PR Agenda

PR Must Adapt or Die

4
PR must adapt — or die. The tra­di­tion­al pub­lic rela­tions industry must act or we will slowly be replaced by digit­al com­mu­nic­a­tions specialists.

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