There’s no short­age of online advice on estab­lish­ing and main­tain­ing your per­son­al brand. But my for­mula for per­son­al brand­ing is dif­fer­ent — it’s actionable.

The Every Day Rule changed how I think about set­ting goals. I had to rethink my frame­work from the ground up — because it was­n’t work­ing for me.

Like many oth­ers, I’m fas­cin­ated by the concept of iki­gai (生き甲斐). Use this iki­gai test to eval­u­ate the dir­ec­tion of your life and find your purpose.

Discover the art of slow­ing down. Relish thought­fully craf­ted emails, cre­at­ive meet­ings, and your cof­fee. “Slow is smooth, and smooth is fast.”

A fuck­et list is like a reverse buck­et list. On my fuck­et list, you’ll find auto-erot­ic asphyxi­ation, join­ing the Mile high Club, swim with sharks, and so on.

Discover why I pri­or­it­ise pro­ductiv­ity over unsched­uled phone calls. Learn about my phone policy and how I man­age com­mu­nic­a­tion effectively.

We all have the tools we need to build our per­son­al brands. And by using this per­son­al brand frame­work, you can, too.

How to live a fuller life? Design your own Epic Year by mak­ing sure to exper­i­ence at least four life-chan­ging leaps each and every year.