AI is flooding tus with corporate AI slop. Alas, PR’s competitive edge shifts to unmistakably human signals — voice, judgement, taste, and real relationships.
Explore the chilling implications of the Margaux Blanchard incident for the future of public relations professionals in this industry-specific analysis.
Self-expression trumps quality in the age of AI: why human perspective — not technical perfection — now gives photos meaning and creates genuine connection.
What can we learn from the content attention pyramid?.
There’s no “standing still” in social media publishing. If you stand still and neglect the need…
How do you succeed in social media as a business?
The answer is probably not what most organisations think. Most organisations think that social media…
The firehose of falsehood propaganda model is not only a communications tactic; it is an engineered collapse of shared reality, executed at scale and speed.
‘Fake news’ accusations can be traced back to Lügenpresse, translated from German as “lying press.” Both terms are used to discredit inconvenient media outlets.
Epistemic solipsism explores how online algorithms and echo chambers fosters a culture where individuals treat their personal beliefs as self-evident truths.
Digital sharecropping is the phenomenon where content creators or organisations create content on platforms they do not own and have little control over.
