The PR Blog

Digital PR insights for a wired world


The Weekly Spin /​​ No. 2

In this week’s PR roundup, I dis­cuss the power of visu­als, pub­lic affairs, issues man­age­ment, intern­al com­mu­nic­a­tion, PR research, and the halo effect.

Subscriber-Only: 2045: “Echo Sapiens

Suppose human­ity can­not res­ist the urge to use AI to improve AI expo­nen­tially — des­pite the risks. How could we, then, ever res­ist using AI to improve ourselves?

The Weekly Spin /​​ No. 1

In this week’s PR roundup, I dis­cuss pub­lic affairs, social media, tech­no­logy, pub­li­city, and the amp­li­fic­a­tion hypothesis.

Subscriber-Only: Adobe’s Not Sorry

Adobe’s land grab for train­ing data is real. While the PR func­tion can­not real­ist­ic­ally win this fight, we could stand on the right side of his­tory for once.

Persuasion Strategies (and When To Use Them)

Discover effect­ive per­sua­sion strategies tailored to vari­ous situ­ations based on the audi­ence. Learn when to use each strategy for max­im­um impact and influence.

The Paradox of Prominence

Be mind­ful of the para­dox of prom­in­ence in pub­lic rela­tions. With every increase in vis­ib­il­ity, there is a cor­res­pond­ing increase in cri­ti­cism and scrutiny.

Doctor Spin’s List of PR Blogs (2024)

This is my list of PR blogs (2024). I keep this list updated with act­ive PR blogs on pub­lic rela­tions, cor­por­ate com­mu­nic­a­tions, and digit­al influence. 

The PESO Paradox

Many organ­isa­tions are strug­gling with the PESO para­dox. How do you accur­ately dis­trib­ute your invest­ments across paid, earned, shared, and owned channels?

Classic Media Training Advice

Explore Doctor Spin’s top media train­ing advice with these 20 basic tips and tech­niques for mas­ter­ing inter­views and enhan­cing your pub­lic speak­ing skills.
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