The theory of cognitive dissonance, formulated by American social psychologist Leon Festinger in the late 1950s, is a cornerstone concept in psychology.
Leon Festinger’s theories are important in PR. Cognitive dissonance is a phenomenon that leads to confirmation bias and causal self justifications.
Existentialism is about making meaning in a world that inherently lacks it. For PR advisers, existentialism is a potent framework for sound PR advice.
Edward Bernays (1891 – 1995) is considered the father of public relations. His uncle was Sigmund Freud, and Bernays, too, was interested in psychology.
Explore how digital media reshapes cognition and attention spans. Studies reveal impacts on focus, memory, and multitasking in today’s fast-paced digital world.
