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Guest Postsby jerry silfwer

Explore all guest posts on Doctor Spin’s PR blog. Find dif­fer­ent art­icles on pub­lic rela­tions, brand­ing, inbound mar­ket­ing, and digit­al strategy.

Guest Posts

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

4
From a simple Python pro­gram and less than 10,000 lines of code, I still had made some­thing that per­formed just as well as the market.
Guest Posts

How To Pitch a PR Story to a Broadcast Newsroom

4
It can be tricky to pitch a visu­al PR story to a busy broad­cast news­room. I’m a news anchor, and I want to give you my best tips on how to do it right.
Guest Posts

The CMO is Dead

5
The CMO is dead. So, say good­bye to the CMO, and say hello to the CCO. This is a guest post on Doctor Spin’s PR blog by Professor Dominique Turpin.
Guest Posts

The Campaign Site — Please Rest in Peace

0
Digital strategy con­sult­ant Tom Daly has no mercy for unne­ces­sary cam­paign sites: “Campaign site cre­at­ors do not deserve clients!”

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