Many communication departments get their social media analysis wrong. The reason is simple: We often go for the obvious answer.
We might think the answer is staring us right in the face. But recognising the contrarian nature of social media is a different ball game altogether.
Here we go:
Social Media Myths in PR
Social media has become a crucial part of brand strategy, but there are several myths and misconceptions about its usage for brands.
Here are 10 common myths:
“Social media is free and easy.” While setting up profiles is free, managing social media requires time, effort, and often paid promotions to engage and grow an audience.
“All social media platforms suit every brand.” Each platform has a unique audience and style. What works on Instagram might not be effective on LinkedIn. Brands must choose platforms that align with their target audience and brand image.
“Negative comments should be deleted or ignored.” Negative feedback is inevitable. How a brand responds to criticism can significantly impact its reputation. Addressing concerns transparently can improve brand credibility.
“Posting more often leads to more engagement.” Overposting can lead to audience fatigue. It’s more effective to focus on the quality of content rather than just quantity.
“Social media is only for young people.” While younger demographics are active on social media, older generations increasingly use these platforms. Brands shouldn’t overlook the diversity of the social media audience.
“Viral content is the key to success.” While viral content can boost visibility, it’s not a sustainable or predictable strategy. Consistent and relevant content is more effective for long-term engagement.
“Any content will do.”Content needs to be tailored to the brand’s audience. What resonates with one group might not work for another. 2Silfwer, J. (2022, September 22). “For Content!”. Doctor Spin | The PR Blog. https://doctorspin.net/for-content/
“Immediate sales should be the primary focus.” While sales are significant, social media is also about building relationships, brand awareness, and community engagement.
“Social media results are immediate.” Developing a robust social media presence requires time. Patience and persistence are essential for reaping the benefits of your efforts.
Discover this free Social Media PR Course and master the art of digital public relations on social networks and platforms. Explore now for valuable insights!
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
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Social Media Mechanics