Principles of Clear Thinking

Iโ€™m on a mission to think better.

Cover photo: @jerrysilfwer

Is there a way to pracยญtice clear thinking?

Iโ€™m on a misยญsion to think betยญter.

As a PR proยญfesยญsionยญal, I often meet with experยญiยญenced, intelยญliยญgent, ambiยญtious, conยญscienยญtious, creยญatยญive, and highly motivยญated decision-makers. If you have the finยญanยญcial manยญdate to invest in pubยญlic relaยญtions counยญsel, youโ€™re likely to be a perยญson of substance.

Still, Iโ€™m amazed almost daily at how othยญerยญwise accomยญplished indiยญviduยญals can think wrong so freยญquently. At first, I thought that this meant that I was very clevยญerโ€‰โ€”โ€‰until I realยญised that I was just as stuยญpid as often as they were.

Whatโ€™s going on here?
And is there a remedy?

Here we go:

Intelligence vs Clear Thinking

To begin, I would like to make a distinction:

Intelligence. This measยญure is based on menยญtal capaยญcity (genetยญics, epiยญgenยญetยญics, and neuroplasticity).

Clear thinkยญing. This skill is based on menยญtal comยญpetยญence (knowยญledge, experยญiยญence, and practice).

Using this disยญtincยญtion, intelยญliยญgence is chalยญlenยญging to improve. Your genetยญics are what they areโ€‰โ€”โ€‰for betยญter or worse. Intelligence might be affected by โ€œswitchยญingโ€ cerยญtain gene expresยญsions on and off durยญing your lifetime. 

Still, sciยญence doesnโ€™t thorยญoughly underยญstand epiยญgenยญetยญics enough to sugยญgest pracยญticยญal intelยญliยญgence-enhanยญcing applicยญaยญtions for the genยญerยญal public.

What we know of neuroยญplasยญtiยญcity sugยญgests that we can restore and build new neurยญoยญloยญgicยญal pathยญways, mainly by adherยญing to desirยญable habits over longer periods.

Iโ€™ve explored how to improve intelยญliยญgence in The Creativity Project: Image Streaming.

In this blog post, Iโ€™ll explore clear thinkยญing.

Logical Fallacies and Biases

List of Logical Fallacies and Biases

Logical Fallacies and Cognitive Biases - Doctor Spin
Logical falยญlaยญcies and cogยญnitยญive biases.

We easยญily fall prey to the tricks our psyยญchoยญlogy plays on us. These โ€œthinkยญing errorsโ€ exist because theyโ€™ve often aided our surยญvivยญal. However, knowยญing and underยญstandยญing variยญous types of comยญmon falยญlaยญcies and biases is helpยญful in everyยญday life.

Here are a few examples of logicยญal falยญlaยญcies and biases that Iโ€™ve come across while studyยญing pubยญlic relaยญtions and linguistics:

  • Fallacy of Composition
  • Fallacy of Division
  • The Gamblerโ€™s Fallacy
  • Tu Quoque (Who Are You To Talk?)
  • Strawman
  • Ad Hominem
  • Genetic Fallacy (Fallacy of Origin or Fallacy of Virtue)
  • Fallacious Appeal to Authority
  • Red Herring
  • Appeal to Emotion
  • Appeal to Popularity (The Bandwagon Effect)
  • Appeal to Tradition
  • Appeal to Nature
  • Appeal to Ignorance
  • Begging the Question
  • Equivocation
  • False Dichotomy (Black or White)
  • Middle Ground Fallacy
  • Decision Point Fallacy (Sorites Paradox)
  • Slippery Slope Fallacy
  • Hasty Generalisations (Anecdotal Evidence)
  • Faulty Analogy
  • Burden of Proof
  • Affirming the Consequent
  • Denying the Antecedent (Fallacy of the Inverse)
  • Moving the Goalposts
  • No True Scotsman
  • Personal Incredulity
  • False Causality
  • Texas Sharpshooter
  • Loaded Question
  • Chestertonโ€™s Fence
  • Survivorship Bias
  • Dunning-Kruger Effect
  • Confirmation Bias
  • Heuristic Anchoring
  • Curse of Knowledge
  • Optimism/โ€‹Pessimism Bias
  • Sunk Cost Fallacy
  • Negativity Bias
  • Declinism
  • Backfire Effect (Conversion Theory)
  • Fundamental Attribution Error
  • In-Group Bias
  • Forer Effect (Barnum Effect)
  • Cognitive Dissonance
  • Hostile Media Effect
  • Cherry-Picking (The Fallacy of Incomplete Evidence)
  • Spiral of Silence
  • Yes Ladder
  • Bystander Effect
  • Reciprocation Effect
  • Commitment and Consistency
  • Fallacy of Social Proof
  • Liking and Likeness
  • Appeal to Authority
  • Principle of Scarcity (FOMO)
  • Loss Aversion

Learn more: 58 Logical Fallacies and Biases

Types of Bad Thinking Habits

Spin Academy | Online PR Courses

Types of Bad Thinking Habits

Underpinning most of our thinkยญing misยญtakes, some psyยญchoยญloยญgicยญally induced thinkยญing habits seem to affect our abilยญity to think clearly. Understanding (and avoidยญing) these behaยญviยญourยญal patยญterns should allow for clear thinking.

  • Biased thinkยญing involves proยญcessing informยญaยญtion that aligns with preยญconยญceived notions or prefยญerยญences, often disยญregยญardยญing conยญtraยญdictยญory evidยญence. It can maniยญfest as conยญfirmยญaยญtion bias, favourยญing informยญaยญtion that conยญfirms existยญing beliefs.
  • Fallacious thinkยญing encomยญpasses logicยญally flawed reasยญonยญing. Fallacies are comยญmon errors in reasยญonยญing that underยญmine the logic of an argument.
  • Unfocused thinkยญing refers to a lack of conยญcenยญtraยญtion or dirยญecยญtion in thought proยญcesses. It can lead to difยญfiยญculties in probยญlem-solvยญing and decision-makยญing, as thoughts may wander without reachยญing a conยญcluยญsion or logicยญal endpoint.
  • Catastrophic thinkยญing is a cogยญnitยญive disยญtorยญtion in which one assumes the worst will hapยญpen. It often involves magยญniยญfyยญing the potenยญtial conยญsequences of an event, leadยญing to excessยญive worry or anxiety.
  • Wishful thinkยญing involves makยญing decisions or formยญing beliefs based on what is pleasยญing to imaยญgine rather than on evidยญence, rationยญalยญity, or realยญity. It often involves an optimยญism bias, where one overยญesยญtimยญates favourยญable outcomes.
  • Unsubstantiated thinkยญing involves formยญing opinยญions or beliefs without supยญportยญing evidยญence or rationale. It can resยญult from a lack of critยญicยญal thinkยญing, where asserยญtions are accepยญted without quesยญtionยญing the validยญity of the evidence.
  • Unfinalised thinkยญing isnโ€™t widely recogยญnized in cogยญnitยญive psyยญchoยญlogy, but it can be interยญpreted as thinkยญing proยญcesses that are not fully developed. It might involve jumpยญing to conยญcluยญsions without conยญsidยญerยญing all aspects or perยญspectยญives of an issue.
  • Heuristic thinkยญing uses menยญtal shortยญcuts or rules of thumb to make quick, effiยญcient judgยญments. While often useยญful, these shortยญcuts can lead to biases and errors in judgยญment. (Examples: overgenยญerยญalยญizยญaยญtion, overยญsimยญpliยญficยญaยญtion, over-steยญreoยญtypยญing, over-polarยญisaยญtion, etc.)
  • Groupthink occurs when a groupโ€™s desire for harยญmony or conยญformยญity resยญults in irraยญtionยญal or dysยญfuncยญtionยญal decision-makยญing. Individual group memยญbers supยญpress disยญsentยญing opinยญions, decreasยญing critยญicยญal evalยญuยญation of alternatives.

Understanding these difยญferยญent types of thinkยญing can help identiยญfy and address cogยญnitยญive falยญlaยญcies and biases in decision-makยญing and probยญlem-solvยญing processes.

Learn more: Types of Bad Thinking Habits

๐Ÿ’ก Subscribe and get a free ebook on how to get betยญter PR ideas.

Logo - Spin Academy - Online PR Courses

How To Create Knowledge

How To Create Knowledge - Types of Reasoning - Doctor Spin
How to creยญate knowledge.
Spin Academy | Online PR Courses

How To Create Knowledge

โ€œIf you canยญโ€™t explain it simply, you donโ€™t underยญstand it well enough.โ€
โ€” Albert Einstein

This list of how to creยญate knowยญledge presents aspects of reasยญonยญing, methยญodยญoยญloยญgicยญal approaches, data anaยญlysยญis perยญspectยญives, and philoยญsophยญicยญal frameยญworks. It explains how knowยญledge can be approached, anaยญlysed, and interpreted.

Types of Reasoning and Logical Processes

  • Inductive reasยญonยญing. Generalising from speยญcifยญic obserยญvaยญtions to broadยญer generalizations.
  • Deductive reasยญonยญing. Starting with a genยญerยญal stateยญment or hypoยญthesยญis and reachยญing a speยญcifยญic conclusion.
  • Abductive reasยญonยญing. Starting with an obserยญvaยญtion and seekยญing the simplest and most likely explanation.
  • Probabilistic reasยญonยญing. Making preยญdicยญtions based on probยญabยญilยญitยญies in uncerยญtain situations.

Methodological Approaches

  • Empirical vs logicยญal. Empiricalโ€”Deriving knowยญledge from obserยญvaยญtion or experยญiยญmentยญaยญtion. Logicalโ€”Using strucยญtured reasยญonยญing and valยญid arguยญments indeยญpendยญent of empirยญicยญal evidence.
  • Heuristic vs algorithmic. Heuristicโ€”Applying pracยญticยญal methยญods or โ€œrules of thumbโ€ for immeยญdiยญate soluยญtions. Algorithmicโ€”Using sysยญtemยญatยญic proยญcedยญures for definยญitยญive, often optimยญal solutions.

Data and Analysis Perspectives

  • Analytical vs synยญthetยญic. Analyticalโ€”Breaking down comยญplex probยญlems into smalยญler comยญponยญents. Syntheticโ€”Combining eleยญments to form a coherยญent whole.
  • Qualitative vs quantยญitยญatยญive. Qualitativeโ€”Focusing on non-statยญistยญicยญal aspects and qualยญitยญies. Quantitativeโ€”Involving numerยญicยญal data colยญlecยญtion and analysis.

Philosophical and Theoretical Frameworks

  • Rationalism vs empirยญiยญcism. Rationalismโ€”Emphasising reasยญon as the primary source of knowยญledge. Empiricismโ€”Stressing the importยญance of sensยญory experยญiยญence and evidence.
  • Positivism. Asserting that sciยญentifยญic knowยญledge is the true form of knowledge.
  • Hermeneutics. Focusing on the interยญpretยญaยญtion of texts, lanยญguage, and symbols.
  • Phenomenology. Concentrating on the study of conยญsciousยญness and dirยญect experience.
  • Pragmatism. Considering pracยญticยญal conยญsequences as vital in meanยญing and truth.
  • Constructivism. Suggesting that knowยญledge is conยญstrucยญted from experยญiยญences and ideas.
  • Deconstruction. Analysing philoยญsophยญicยญal and litยญerยญary lanยญguage to uncovยญer impliยญcit assumptions.

Learn more: How To Create Knowledge

๐Ÿ’ก Subscribe and get a free ebook on how to get betยญter PR ideas.

Logo - Spin Academy - Online PR Courses

Mental Models: How To Think Betterโ€‰โ€”โ€‰Faster

Mental Models: Be a Better Thinker

Mental modยญels emphasยญise the importยญance of viewยญing probยญlems from mulยญtiple perยญspectยญives, recogยญnising perยญsonยญal limยญitยญaยญtions, and underยญstandยญing the often unforeยญseen interยญacยญtions between difยญferยญent factors. 

โ€œYou only have to do a few things right in your life so long as you donโ€™t do too many things wrong.โ€
โ€” Warren Buffett

The writยญings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time colยญlabยญorยญatยญor of Warren Buffett and many othยญers, inspire sevยญerยญal of the below modยญels.1Itโ€™s worth notยญing that these modยญels are not exclusยญively Charlie Mungerโ€™s invenยญtions but tools he advocยญates for effectยญive thinkยญing and decision-makยญing.

List of Mental Models

Hereโ€™s a list of my favourยญite menยญtal models: 

The iron preยญscripยญtion (menยญtal modยญel). Charlie Munger: โ€œI have what I call an โ€˜iron preยญscripยญtionโ€™ that helps me keep sane when I natยญurยญally drift toward preยญferยญring one ideoยญlogy over anothยญer. I feel that Iโ€™m not entitled to have an opinยญion unless I can state the arguยญments against my posยญiยญtion betยญter than the people who are in opposยญiยญtion. I think that I am qualยญiยญfied to speak only when Iโ€™ve reached that stateโ€ (Knodell, 2016). 2Knodell, P. A. (2016). All I want to know is where Iโ€™m going to die so Iโ€™ll nevยญer go there: Buffett & Munger โ€“ A study in simยญpliยญcity and uncomยญmon, comยญmon sense. PAK Publishing.

The Red Queen effect (menยญtal modยญel). This metaยญphor oriยญginยญates from Lewis Carrollโ€™s Through the Looking-Glass. It describes a situยญation in which one must conยญtinuยญously adapt, evolve, and work to mainยญtain oneโ€™s posยญiยญtion. In the story, the Red Queen is a charยญacยญter who explains to Alice that in their world, runยญning as fast as one can is necesยญsary just to stay in the same place. The metaยญphor is often used in the conยญtext of busiยญnesses that need to innovยญate conยญstantly to stay comยญpetยญitยญive, highยญlightยญing the relentยญless presยญsure to adapt in dynamยญic envirยญonยญments where stagยญnaยญtion can mean fallยญing behind. 3Red Queen hypoยญthesยญis. (2023, November 27). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Rโ€‹eโ€‹dโ€‹_โ€‹Qโ€‹uโ€‹eโ€‹eโ€‹nโ€‹_โ€‹hโ€‹yโ€‹pโ€‹oโ€‹tโ€‹hโ€‹eโ€‹sis 4Carroll, L. (2006). Through the lookยญing-glass, and what Alice found there (R. D. Martin, Ed.). Penguin Classics. (Original work pubยญlished 1871.)

Ockamโ€™s razor (menยญtal modยญel). This prinยญciple sugยญgests that the simplest explanยญaยญtion is usuยญally corยญrect. The one with the fewยญest assumpยญtions should be selecยญted when presenยญted with comยญpetยญing hypoยญtheses. Itโ€™s a tool for cutยญting through comยญplexยญity and focusยญing on whatโ€™s most likely true. 5Ariew, R. (1976). Ockhamโ€™s Razor: A hisยญtorยญicยญal and philoยญsophยญicยญal anaยญlysยญis of simยญpliยญcity in sciยญence. Scientific American, 234(3), 88โ€‰โ€“โ€‰93.

Hanlonโ€™s razor (menยญtal modยญel). This thinkยญing aid advises against attribยญutยญing to malice what can be adequately explained by incomยญpetยญence or misยญtake. It reminds us to look for more straightยญforยญward explanยญaยญtions before jumpยญing to conยญcluยญsions about someoneโ€™s intenยญtions. 6Hanlon, R. J. (1980). Murphyโ€™s Law book two: More reasยญons why things go wrong!. Los Angeles: Price Stern Sloan.

Vaguely right vs preยญcisely wrong (menยญtal modยญel). This prinยญciple sugยญgests it is betยญter to be approxยญimยญately corยญrect than 100% incorยญrect. In many situยญations, seekยญing preยญciยญsion can lead to errors if the underยญlyยญing assumpยญtions or data are flawed. Sometimes, a rough estimยญate is more valuยญable than a preยญcise but potenยญtially misยญleadยญing figยญure. 7Keynes, J. M. (1936). The genยญerยญal theยญory of employยญment, interest, and money. London: Macmillan.

Fat pitch (menยญtal modยญel). Borrowed from baseยญball, this concept refers to waitยญing patiently for the perยญfect opporยญtunยญityโ€‰โ€”โ€‰a situยญation where the chances of sucยญcess are excepยญtionยญally high. It sugยญgests the importยญance of patience and strikยญing when the time is right. 8Kaufman, P. A. (Ed.). (2005). Poor Charlieโ€™s almanยญack: The wit and wisยญdom of Charles T. Munger. Virginia Beach, VA: Donning Company Publishers.

Chestertonโ€™s fence (menยญtal modยญel). G.K. Chesterton: โ€In the matยญter of reformยญing things, as disยญtinct from deformยญing them, there is one plain and simple prinยญciple; a prinยญciple which will probยญably be called a paraยญdox. There exists in such a case a cerยญtain instiยญtuยญtion or law; let us say, for the sake of simยญpliยญcity, a fence or gate erecยญted across a road. The more modยญern type of reformer goes gaily up to it and says, โ€˜I donโ€™t see the use of this; let us clear it away.โ€™ To which the more intelยญliยญgent type of reformer will do well to answer: โ€˜If you donโ€™t see the use of it, I cerยญtainly wonโ€™t let you clear it away. Go away and think. Then, when you can come back and tell me that you do see the use of it, I may allow you to desยญtroy itโ€ (Chesterton, 1929). 9Chesterton, G. K. (1929). โ€œThe Drift from Domesticityโ€. Archived 6 November 2018 at the Wayback Machine In: The Thing. London: Sheed & Ward, p. 35

First-conยญcluยญsion bias (menยญtal modยญel). This is the tendยญency to stick with the first conยญcluยญsion without conยญsidยญerยญing alternยญatยญive posยญsibยญilยญitยญies or addiยญtionยญal informยญaยญtion. Itโ€™s a cogยญnitยญive bias that can impede critยญicยญal thinkยญing and thorยญough analysis.

First prinยญciples thinkยญing (menยญtal modยญel). This approach involves breakยญing down comยญplex probยญlems into their most basic eleยญments and then reasยญsembling them from the ground up. Itโ€™s about getยญting to the funยญdaยญmentยญal truths of a situยญation and buildยญing your underยญstandยญing from there rather than relyยญing on assumpยญtions or conยญvenยญtionยญal wisdom.

The map is not the terยญritยญory (menยญtal modยญel). This modยญel reminds us that repยญresยญentยญaยญtions of realยญity are not realยญity itself. Maps, modยญels, and descripยญtions are simยญpliยญficยญaยญtions and canยญnot capยญture every aspect of the actuยญal terยญritยญory or situยญation. Itโ€™s a cauยญtion against over-relyยญing on modยญels and theยญorยญies without conยญsidยญerยญing the nuances of real-world situยญations. 10Silfwer, J. (2022, November 3). Walter Lippmann: Public Opinion and Perception Management. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹wโ€‹aโ€‹lโ€‹tโ€‹eโ€‹rโ€‹-โ€‹lโ€‹iโ€‹pโ€‹pโ€‹mโ€‹aโ€‹nn/

Bell curve (menยญtal modยญel). This curve is a graphยญicยญal depicยญtion of a norยญmal disยญtriยญbuยญtion, showยญing how many occurยญrences fall near the mean value and fewยญer occur as you move away from the mean. In decision-makยญing, itโ€™s used to underยญstand and antiยญcipยญate variยญabยญilยญity and to recogยญnise that while extreme cases exist, most outยญcomes will cluster around the average.

Compounding (menยญtal modยญel). Often used in the conยญtext of finยญance, comยญpoundยญing refers to the proยญcess where the value of an investยญment increases because the earnยญings on an investยญment, both capยญitยญal gains and interest, earn interest as time passes. This prinยญciple can be applied more broadly to underยญstand how small, conยญsistยญent efforts can yield sigยญniยญficยญant long-term results.

Survival of the fitยญtest (menยญtal modยญel). Borrowed from evolยญuยญtionยญary bioยญlogy, this menยญtal modยญel sugยญgests that only those best adapยญted to their envirยญonยญment surยญvive and thrive. In a busiยญness conยญtext, it can refer to comยญpanยญies that adapt to chanยญging marยญket conยญdiยญtions and are more likely to succeed.

Mr. Market (menยญtal modยญel). A metaยญphor creยญated by Benjamin Graham repยญresยญents the stock marยญketโ€™s mood swings from optimยญism to pessยญimยญism. Itโ€™s used to illusยญtrate emoยญtionยญal reacยญtions in the marยญket and the importยญance of mainยญtainยญing objectivยญity.
Source: Graham, B. (2006) 11Graham, B. (2006). The intelยญliยญgent investor: The definยญitยญive book on value investยญing (Rev. ed., updated with new comยญmentยญary by J. Zweig). Harper Business. (Original work pubยญlished 1949.)

Second-order thinkยญing (menยญtal modยญel). This kind of thinkยญing goes beyยญond the immeยญdiยญate effects of an action to conยญsider the subยญsequent effects. Itโ€™s about thinkยญing ahead and underยญstandยญing the longer-term conยญsequences of decisions beyยญond just the immeยญdiยญate results.

Law of diminยญishยญing returns (menยญtal modยญel). This ecoยญnomยญic prinยญciple states that as investยญment in a parยญticยญuยญlar area increases, the rate of profit from that investยญment, after a cerยญtain point, canยญnot increase proยญporยญtionยญally and may even decrease. Itโ€™s essenยญtial to underยญstand when addiยญtionยญal investยญment yields proยญgressยญively smalยญler returns. 12Diminishing returns. (2024, November 15). Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Dโ€‹iโ€‹mโ€‹iโ€‹nโ€‹iโ€‹sโ€‹hโ€‹iโ€‹nโ€‹gโ€‹_โ€‹rโ€‹eโ€‹tโ€‹uโ€‹rns

Opportunity cost (menยญtal modยญel). This concept refers to the potenยญtial beneยญfits one misses out on when choosยญing one alternยญatยญive over anothยญer. Itโ€™s the cost of the folยญlowยญing best option foreยญgone. Understanding opporยญtunยญity costs helps make informed decisions by conยญsidยญerยญing what to give up when choosing.

Swiss Army knife approach (menยญtal modยญel). This concept emphasยญises the importยญance of havยญing diverse tools (or skills). Being verยญsatยญile and adaptยญable in variยญous situยญations is valuยญable, like a Swiss Army knife. This modยญel is beneยญfiยญcial for uncerยญtain and volatยญile situยญations. Thereโ€™s also a case to be made for genยญerยญalยญists in a speยญcialยญised world. 13Parsons, M., & Pearson-Freeland, M. (Hosts). (2021, August 8). Charlie Munger: Latticework of menยญtal modยญels (No. 139) [Audio podยญcast episยญode]. In Moonshots podยญcast: Learning out loud. โ€ฆ Continue readยญing 14Epstein, D. (2019). Range: Why genยญerยญalยญists triยญumph in a speยญcialยญized world. Riverhead Books.

Acceleration theยญory (menยญtal modยญel). This concept indicยญates that the winยญner mustnโ€™t lead the race from start to finยญish. Mathematically, delayยญing maxยญimยญum โ€œspeedโ€ by proยญlongยญing the slower accelยญerยญaยญtion phase will get you across the finยญish line faster. 15Silfwer, J. (2012, October 31). The Acceleration Theory: Use Momentum To Finish First. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹aโ€‹cโ€‹cโ€‹eโ€‹lโ€‹eโ€‹rโ€‹aโ€‹tโ€‹iโ€‹oโ€‹nโ€‹-โ€‹tโ€‹hโ€‹eโ€‹oโ€‹ry/

Manage Expectationsโ€”This concept involves setยญting realยญistยญic expectยญaยญtions for yourยญself and othยญers. Itโ€™s about alignยญing hopes and preยญdicยญtions with what is achievยญable and probยญable, thus reduยญcing disยญapยญpointยญment and increasยญing satยญisยญfacยญtion. Effective expectยญaยญtion manยญageยญment can lead to betยญter perยญsonยญal and proยญfesยญsionยญal relaยญtionยญships and outcomes.

Techlashโ€”This menยญtal modยญel acknowยญledges that while techยญnoยญlogy can provide soluยญtions, it can creยญate antiยญcipยญated and unantiยญcipยญated probยญlems. Itโ€™s a remindยญer to approach techยญnoยญloยญgicยญal innovยญaยญtions cauยญtiously, conยญsidยญerยญing potenยญtial negยญatยญive impacts alongยญside the beneยญfits. 16Silfwer, J. (2018, December 27). The Techlash: Our Great Confusion. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹tโ€‹eโ€‹cโ€‹hโ€‹lโ€‹aโ€‹sh/

Worldโ€™s Most Intelligent Questionโ€”This menยญtal modยญel refers to repeatedly askยญing โ€œWhy?โ€ to delve deepยญer into a probยญlem and underยญstand its root causes. By conยญtinuยญally askยญing why someยญthing hapยญpens, one can uncovยญer layยญers of underยญstandยญing that might remain hidden.

Regression to the Meanโ€”This statยญistยญicยญal prinยญciple states that extreme events are likely to be folยญlowed by more modยญerยญate ones. Over time, valยญues tend to revert to the averยญage, a concept relยญevยญant in many areas, from sports perยญformยญance to busiยญness metrics.

False Dichotomyโ€”This logicยญal falยญlacy occurs when a situยญation is presenยญted as havยญing only two exclusยญive and mutuยญally exhaustยญive options when othยญer posยญsibยญilยญitยญies exist. It overยญsimยญpliยญfies comยญplex issues into an โ€œeither/โ€‹orโ€ choice. For instance, sayยญing, โ€œYou are either with us or against us,โ€ ignores the posยญsibยญilยญity of neutยญral or alternยญatยญive positions.

Inversionโ€”Inversion involves lookยญing at probยญlems backยญwards or from the end goal. Instead of thinkยญing about how to achieve someยญthing, you conยญsider what would preยญvent it from hapยญpenยญing. This can reveal hidยญden obstacles and alternยญatยญive solutions.

Psychology of Human Misjudgmentโ€”This menยญtal modยญel refers to underยญstandยญing the comยญmon biases and errors in human thinkยญing. By knowยญing how cogยญnitยญive biases, like conยญfirmยญaยญtion bias or the anchorยญing effect, can lead to flawed reasยญonยญing, one can make more rationยญal and objectยญive decisions.

Slow is Smooth, Smooth is Fastโ€”Often used in milยญitยญary and tacยญticยญal trainยญing, this phrase encapยญsuยญlates the idea that someยญtimes, slowยญing down can lead to faster overยญall proยญgress. The prinยญciple is that takยญing delibยญerยญate, conยญsidered actions reduces misยญtakes and inefยญfiยญcienยญcies, which can lead to faster outยญcomes in the long run. In pracยญtice, it means planยญning, trainยญing, and executยญing with care, leadยญing to smoothยญer, more effiยญcient operยญaยญtions that achieve objectยญives faster than rushed, less thoughtยญful efforts. 17Silfwer, J. (2020, April 24). Slow is Smooth, Smooth is Fast. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹sโ€‹lโ€‹oโ€‹wโ€‹-โ€‹iโ€‹sโ€‹-โ€‹sโ€‹mโ€‹oโ€‹oโ€‹th/

Because You Are Worth Itโ€”This menยญtal modยญel focuses on self-worth and investยญing in oneยญself. It sugยญgests recogยญnizยญing and affirmยญing oneโ€™s value is cruยญcial for perยญsonยญal growth, hapยญpiยญness, and sucยญcess. This can involve self-care, eduยญcaยญtion, or simply makยญing choices that reflect oneโ€™s value and potential.

Physics Envyโ€”This term describes the desire to apply the preยญciยญsion and cerยญtainty of physยญics to fields where such exactitude is impossible, like ecoยญnomยญics or social sciยญences. Itโ€™s a cauยญtion against overยญreยญliยญance on quantยญitยญatยญive methยญods in areas where qualยญitยญatยญive aspects play a sigยญniยญficยญant role.

Easy Street Strategyโ€”This prinยญciple sugยญgests that simยญpler soluยญtions are often betยญter and more effectยญive than comยญplex ones. In decision-makยญing and probยญlem-solvยญing, seekยญing straightยญforยญward, clear-cut soluยญtions can often lead to betยญter outยญcomes than purยญsuยญing overly comยญplicยญated strategies. 18Silfwer, J. (2021, January 27). The Easy Street PR Strategy: Keep It Simple To Win. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹eโ€‹aโ€‹sโ€‹yโ€‹-โ€‹sโ€‹tโ€‹rโ€‹eโ€‹eโ€‹tโ€‹-โ€‹pโ€‹rโ€‹-โ€‹sโ€‹tโ€‹rโ€‹aโ€‹tโ€‹eโ€‹gy/

Scale is Keyโ€”This concept highยญlights how the impact of decisions or actions can vary draยญmatยญicยญally dependยญing on their scale. What works well on a small scale might not be effectยญive or feasยญible on a larยญger scale, and vice versa. 

Circle of Competenceโ€”This concept involves recogยญnizยญing and underยญstandยญing oneโ€™s areas of expertยญise and limยญitยญaยญtions. The idea is to focus on areas where you have the most knowยญledge and experยญiยญence rather than venยญturยญing into fields where you lack expertยญise, thereby increasยญing the likeยญliยญhood of success.

Fail Fast, Fail Oftenโ€”By failยญing fast, you quickly learn what doesยญnโ€™t work, which helps in refinยญing your approach or pivotยญing to someยญthing more promยญising. Failing often is seen not as a series of setยญbacks but as a necesยญsary part of the proยญcess towards sucยญcess. This mindยญset encourยญages experยญiยญmentยญaยญtion, risk-takยญing, and learnยญing from misยญtakes, emphasยญising agilยญity and adaptability.

Correlation Do Not Equal Causationโ€”This prinยญciple is a critยญicยญal remindยญer in data anaยญlysยญis and sciยญentifยญic research. Just because two variยญables show a corยญrelยญaยญtion (they seem to move togethยญer or oppose each othยญer) does not mean one causes the othยญer. Other variยญables could be at play, or it might be a coincidence. 

Critical Massโ€”This menยญtal modยญel emphasยญizes the importยญance of reachยญing a cerยญtain threshold to trigยญger a sigยญniยญficยญant change, whethยญer user adopยญtion, marยญket penยญetยญraยญtion, or social moveยญment growth. This modยญel guides straยญtegic decisions, such as resource allocยญaยญtion, marยญketยญing strategies, and timยญing of iniยญtiยญatยญives, to effectยญively reach and surยญpass this cruยญcial point. 19Silfwer, J. (2019, March 10). Critical Mass: How Many Social Media Followers Do You Need? Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹rโ€‹iโ€‹tโ€‹iโ€‹cโ€‹aโ€‹lโ€‹-โ€‹mโ€‹aโ€‹sโ€‹sโ€‹-โ€‹fโ€‹oโ€‹lโ€‹lโ€‹oโ€‹wโ€‹eโ€‹rs/

Sorites Paradoxโ€”Also known as the paraยญdox of the heap, this paraยญdox arises from vague preยญdicยญates. It involves a sequence of small changes that donโ€™t seem to make a difยญferยญence indiยญviduยญally but, when accuยญmuยญlated, lead to a sigยญniยญficยญant change where the exact point of change is indisยญcernยญible. For example, if you keep removยญing grains of sand from a heap, when does it stop being a heap? Each grain doesยญnโ€™t seem to make a difยญferยญence, but evenยญtuยญally, youโ€™re left with no heap.

The Power of Cycle Timesโ€”Mathematically, reduยญcing cycle times in a proยญcess that grows expoยญnenยญtially (like conยญtent sharยญing on social netยญworks) drasticยญally increases the growth rate, leadยญing to faster and wider disยญsemยญinยญaยญtion of the conยญtent, thereby drivยญing virยญalยญity. The comยญbinยญaยญtion of expoยญnenยญtial growth, netยญwork effects, and feedยญback loops makes cycle time a critยญicยญal factor. 20Letโ€™s say the numยญber of new social media shares per cycle is a conยญstant mulยญtiยญpliยญer, m. If the cycle time is t and the total time under conยญsidยญerยญaยญtion is T, the numยญber of cycles in this time is T/โ€‹tโ€‹. โ€ฆ Continue readยญing 21Silfwer, J. (2017, February 6). Viral Loops (or How to Incentivise Social Media Sharing). Doctor Spin | the PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹vโ€‹iโ€‹rโ€‹aโ€‹lโ€‹-โ€‹lโ€‹oโ€‹op/

Non-Linearityโ€”This menยญtal modยญel recogยญnises that outยญcomes in many situยญations are not dirยญectly proยญporยญtionยญal to the inputs or efforts. It sugยญgests that effects can be disยญproยญporยญtionยญate to their causes, either escalยญatยญing rapยญidly with small changes or remainยญing stagยญnant desยญpite sigยญniยญficยญant efforts. Understanding non-linยญearยญity helps in recogยญnizยญing and antiยญcipยญatยญing comยญplex patยญterns in variยญous phenomena.

Checklistsโ€”This menยญtal modยญel stresses the importยญance of sysยญtemยญatยญic approaches to preยญvent misยญtakes and overยญsights. Using checkยญlists in comยญplex or repetยญitยญive tasks ensures that all necesยญsary steps are folยญlowed and nothยญing is overยญlooked, thereby increasยญing effiยญciency and accurยญacy. 22Silfwer, J. (2020, September 18). Communicative Leadership in Organisations. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹oโ€‹mโ€‹mโ€‹uโ€‹nโ€‹iโ€‹cโ€‹aโ€‹tโ€‹iโ€‹vโ€‹eโ€‹-โ€‹lโ€‹eโ€‹aโ€‹dโ€‹eโ€‹rโ€‹sโ€‹hโ€‹ip/

Lollapaloozaโ€”Coined by Munger, this term refers to situยญations where mulยญtiple factors, tendยญenยญcies, or biases interยญact so that the comยญbined effect is much greatยญer than the sum of indiยญviduยญal effects. Itโ€™s a remindยญer of how variยญous eleยญments can conยญverge to creยญate sigยญniยญficยญant impacts, often unexยญpecยญted or unprecedented.

Limitsโ€”This menยญtal modยญel acknowยญledges that everything has boundยญarยญies or limยญits, beyยญond which there can be negยญatยญive conยญsequences. Recognising and respectยญing perยญsonยญal, proยญfesยญsionยญal, and physยญicยญal limยญits is essenยญtial for susยญtainยญable growth and success.

The 7Wsโ€”This menยญtal modยญel refers to the pracยญtice of askยญing โ€œWho, What, When, Where, Whyโ€ (and someยญtimes โ€œHowโ€) to underยญstand a situยญation or probยญlem fully. By sysยญtemยญatยญicยญally addressยญing these quesยญtions, one can comยญpreยญhensยญively underยญstand an issueโ€™s conยญtext, causes, and potenยญtial soluยญtions, leadยญing to more informed decision-makยญing. 23Silfwer, J. (2020, September 18). The Checklist for Communicative Organisations. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹hโ€‹eโ€‹cโ€‹kโ€‹lโ€‹iโ€‹sโ€‹tโ€‹-โ€‹fโ€‹oโ€‹rโ€‹-โ€‹cโ€‹oโ€‹mโ€‹mโ€‹uโ€‹nโ€‹iโ€‹cโ€‹aโ€‹tโ€‹iโ€‹vโ€‹eโ€‹-โ€‹lโ€‹eโ€‹aโ€‹dโ€‹eโ€‹rโ€‹sโ€‹hโ€‹ip/

Chauffeur Knowledgeโ€”This menยญtal modยญel disยญtinยญguishes between havยญing a surยญface-level underยญstandยญing (like a chaufยญfeur who knows the route) and deep, genuยญine knowยญledge (like an expert who underยญstands the intricยญaยญcies of a subยญject). It warns against the illuยญsion of expertยญise based on superยญfiยญcial knowยญledge and emphasยญizes the importยญance of true, deep understanding.

Make Friends with Eminent Deadโ€”This menยญtal modยญel advocยญates learnยญing from the past, parยญticยญuยญlarly from sigยญniยญficยญant hisยญtorยญicยญal figยญures and their writยญings. Studying the experยญiยญences and thoughts of those who have excelled in their fields can yield valuยญable insights and wisdom.

Seizing the Middleโ€”This strategy involves findยญing and mainยญtainยญing a balยญanced, modยญerยญate posยญiยญtion, espeยญcially in conยญflict or negoยญtiยญation. Itโ€™s about avoidยญing extremes and findยญing a susยญtainยญable, middle-ground soluยญtion. Also, centre posยญiยญtions often offer the broadยญest range of options.

Asymmetric Warfareโ€”This refers to conยญflict between parties of unequal strength, where the weakยญer party uses unconยญvenยญtionยญal tacยญtics to exploit the vulยญnerยญabยญilยญitยญies of the stronger opponยญent. Itโ€™s often disยญcussed in milยญitยญary and busiยญness contexts.

Boredom Syndromeโ€”This term refers to the human tendยญency to seek stimยญuยญlaยญtion or change when things become routine or monoยญtonยญous, which can lead to unneยญcesยญsary changes or risks. Sometimes, takยญing no action is betยญter than takยญing action, but remainยญing idle is someยญtimes difficult.

Survivorship Biasโ€”This cogยญnitยญive bias involves focusยญing on people or things that have โ€œsurยญvivedโ€ some proยญcess and inadยญvertยญently overยญlookยญing those that did not due to their lack of visยญibยญilยญity. This can lead to false conยญcluยญsions because it ignores the experยญiยญences of those who did not make it through the proยญcess. 24Silfwer, J. (2019, October 17). Survivorship Biasโ€‰โ€”โ€‰Correlation Does Not Equal Causation. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹sโ€‹uโ€‹rโ€‹vโ€‹iโ€‹vโ€‹oโ€‹rโ€‹sโ€‹hโ€‹iโ€‹pโ€‹-โ€‹bโ€‹iโ€‹as/

Each menยญtal modยญel offers a lens for viewยญing probยญlems, makยญing decisions, and strategising, reflectยญing the comยญplexยญity and diversity of thought required in variยญous fields and situations.

Numerous othยญer menยญtal modยญels are also used in variยญous fields, such as ecoยญnomยญics, psyยญchoยญlogy, and sysยญtems thinking.

Learn more: Mental Models: How To Be a Better Thinker

Signature - Jerry Silfwer - Doctor Spin

Thanks for readยญing. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions and marยญketยญing proยญfesยญsionยญals. You might also conยญsider my PR serยญvices or speakยญing engageยญments.

PR Resource: More Better Thinking

ANNOTATIONS
ANNOTATIONS
1 Itโ€™s worth notยญing that these modยญels are not exclusยญively Charlie Mungerโ€™s invenยญtions but tools he advocยญates for effectยญive thinkยญing and decision-making.
2 Knodell, P. A. (2016). All I want to know is where Iโ€™m going to die so Iโ€™ll nevยญer go there: Buffett & Munger โ€“ A study in simยญpliยญcity and uncomยญmon, comยญmon sense. PAK Publishing.
3 Red Queen hypoยญthesยญis. (2023, November 27). In Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Rโ€‹eโ€‹dโ€‹_โ€‹Qโ€‹uโ€‹eโ€‹eโ€‹nโ€‹_โ€‹hโ€‹yโ€‹pโ€‹oโ€‹tโ€‹hโ€‹eโ€‹sis
4 Carroll, L. (2006). Through the lookยญing-glass, and what Alice found there (R. D. Martin, Ed.). Penguin Classics. (Original work pubยญlished 1871.)
5 Ariew, R. (1976). Ockhamโ€™s Razor: A hisยญtorยญicยญal and philoยญsophยญicยญal anaยญlysยญis of simยญpliยญcity in sciยญence. Scientific American, 234(3), 88โ€‰โ€“โ€‰93.
6 Hanlon, R. J. (1980). Murphyโ€™s Law book two: More reasยญons why things go wrong!. Los Angeles: Price Stern Sloan.
7 Keynes, J. M. (1936). The genยญerยญal theยญory of employยญment, interest, and money. London: Macmillan.
8 Kaufman, P. A. (Ed.). (2005). Poor Charlieโ€™s almanยญack: The wit and wisยญdom of Charles T. Munger. Virginia Beach, VA: Donning Company Publishers.
9 Chesterton, G. K. (1929). โ€œThe Drift from Domesticityโ€. Archived 6 November 2018 at the Wayback Machine In: The Thing. London: Sheed & Ward, p. 35
10 Silfwer, J. (2022, November 3). Walter Lippmann: Public Opinion and Perception Management. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹wโ€‹aโ€‹lโ€‹tโ€‹eโ€‹rโ€‹-โ€‹lโ€‹iโ€‹pโ€‹pโ€‹mโ€‹aโ€‹nn/
11 Graham, B. (2006). The intelยญliยญgent investor: The definยญitยญive book on value investยญing (Rev. ed., updated with new comยญmentยญary by J. Zweig). Harper Business. (Original work pubยญlished 1949.)
12 Diminishing returns. (2024, November 15). Wikipedia. https://โ€‹enโ€‹.wikiโ€‹peโ€‹diaโ€‹.org/โ€‹wโ€‹iโ€‹kโ€‹iโ€‹/โ€‹Dโ€‹iโ€‹mโ€‹iโ€‹nโ€‹iโ€‹sโ€‹hโ€‹iโ€‹nโ€‹gโ€‹_โ€‹rโ€‹eโ€‹tโ€‹uโ€‹rns
13 Parsons, M., & Pearson-Freeland, M. (Hosts). (2021, August 8). Charlie Munger: Latticework of menยญtal modยญels (No. 139) [Audio podยญcast episยญode]. In Moonshots podยญcast: Learning out loud. Moonshots. https://โ€‹wwwโ€‹.moonโ€‹shotsโ€‹.io/โ€‹eโ€‹pโ€‹iโ€‹sโ€‹oโ€‹dโ€‹eโ€‹-โ€‹1โ€‹3โ€‹9โ€‹-โ€‹cโ€‹hโ€‹aโ€‹rโ€‹lโ€‹iโ€‹eโ€‹-โ€‹mโ€‹uโ€‹nโ€‹gโ€‹eโ€‹rโ€‹-โ€‹lโ€‹aโ€‹tโ€‹tโ€‹iโ€‹cโ€‹eโ€‹wโ€‹oโ€‹rโ€‹kโ€‹-โ€‹oโ€‹fโ€‹-โ€‹mโ€‹eโ€‹nโ€‹tโ€‹aโ€‹lโ€‹-โ€‹mโ€‹oโ€‹dโ€‹els
14 Epstein, D. (2019). Range: Why genยญerยญalยญists triยญumph in a speยญcialยญized world. Riverhead Books.
15 Silfwer, J. (2012, October 31). The Acceleration Theory: Use Momentum To Finish First. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹aโ€‹cโ€‹cโ€‹eโ€‹lโ€‹eโ€‹rโ€‹aโ€‹tโ€‹iโ€‹oโ€‹nโ€‹-โ€‹tโ€‹hโ€‹eโ€‹oโ€‹ry/
16 Silfwer, J. (2018, December 27). The Techlash: Our Great Confusion. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹tโ€‹eโ€‹cโ€‹hโ€‹lโ€‹aโ€‹sh/
17 Silfwer, J. (2020, April 24). Slow is Smooth, Smooth is Fast. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹sโ€‹lโ€‹oโ€‹wโ€‹-โ€‹iโ€‹sโ€‹-โ€‹sโ€‹mโ€‹oโ€‹oโ€‹th/
18 Silfwer, J. (2021, January 27). The Easy Street PR Strategy: Keep It Simple To Win. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹eโ€‹aโ€‹sโ€‹yโ€‹-โ€‹sโ€‹tโ€‹rโ€‹eโ€‹eโ€‹tโ€‹-โ€‹pโ€‹rโ€‹-โ€‹sโ€‹tโ€‹rโ€‹aโ€‹tโ€‹eโ€‹gy/
19 Silfwer, J. (2019, March 10). Critical Mass: How Many Social Media Followers Do You Need? Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹rโ€‹iโ€‹tโ€‹iโ€‹cโ€‹aโ€‹lโ€‹-โ€‹mโ€‹aโ€‹sโ€‹sโ€‹-โ€‹fโ€‹oโ€‹lโ€‹lโ€‹oโ€‹wโ€‹eโ€‹rs/
20 Letโ€™s say the numยญber of new social media shares per cycle is a conยญstant mulยญtiยญpliยญer, m. If the cycle time is t and the total time under conยญsidยญerยญaยญtion is T, the numยญber of cycles in this time is T/โ€‹tโ€‹. The total reach after time T can be approxยญimยญated by m(T/t), assumยญing one iniยญtial share. When t decreases, T/โ€‹tโ€‹ increases, meanยญing more cycles occur in the same total time, T. This leads to a highยญer power of m in the expresยญsion m(T/t), which means a more extensยญive reach.
21 Silfwer, J. (2017, February 6). Viral Loops (or How to Incentivise Social Media Sharing). Doctor Spin | the PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹vโ€‹iโ€‹rโ€‹aโ€‹lโ€‹-โ€‹lโ€‹oโ€‹op/
22 Silfwer, J. (2020, September 18). Communicative Leadership in Organisations. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹oโ€‹mโ€‹mโ€‹uโ€‹nโ€‹iโ€‹cโ€‹aโ€‹tโ€‹iโ€‹vโ€‹eโ€‹-โ€‹lโ€‹eโ€‹aโ€‹dโ€‹eโ€‹rโ€‹sโ€‹hโ€‹ip/
23 Silfwer, J. (2020, September 18). The Checklist for Communicative Organisations. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹cโ€‹hโ€‹eโ€‹cโ€‹kโ€‹lโ€‹iโ€‹sโ€‹tโ€‹-โ€‹fโ€‹oโ€‹rโ€‹-โ€‹cโ€‹oโ€‹mโ€‹mโ€‹uโ€‹nโ€‹iโ€‹cโ€‹aโ€‹tโ€‹iโ€‹vโ€‹eโ€‹-โ€‹lโ€‹eโ€‹aโ€‹dโ€‹eโ€‹rโ€‹sโ€‹hโ€‹ip/
24 Silfwer, J. (2019, October 17). Survivorship Biasโ€‰โ€”โ€‰Correlation Does Not Equal Causation. Doctor Spin | The PR Blog. https://โ€‹docโ€‹torโ€‹spinโ€‹.net/โ€‹sโ€‹uโ€‹rโ€‹vโ€‹iโ€‹vโ€‹oโ€‹rโ€‹sโ€‹hโ€‹iโ€‹pโ€‹-โ€‹bโ€‹iโ€‹as/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

.

Subscribe to SpinCTRLโ€”itโ€™s 100% free!

Join 2,550+ fellow PR lovers and subscribe to Jerryโ€™s free newsletter on communication and psychology.
What will you get?

> PR commentary on current events.
> Subscriber-only VIP content.
> My personal PR slides for .key and .ppt.
> Discounts on upcoming PR courses.
> Ebook on getting better PR ideas.
Subscribe to SpinCTRL today by clicking SUBSCRIBE and get your first free send-out instantly.

Latest Posts
Similar Posts
Most Popular