The Ikigai Test

What’s at the centre of who you should be?

Cover photo: @jerrysilfwer

Try this simple Ikigai test.

I am (like many oth­ers, I’m sure) par­tial to the concept of Ikigai (生き甲斐). Ikigai is a Japanese concept that means “reas­on for being.” 

How can you use the Ikigai test for self-development?

Here we go:

The Ikigai Test

The Ikigai Test.
The Ikigai Test.
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The Ikigai Test

Here’s the first step of my Ikigai Test for the inter­sect­ing middle lay­er, where I would say that:

  • My pas­sion: Communication
  • My mis­sion: Teaching
  • My pro­fes­sion: Public Relations
  • My voca­tion: Learning and Sharing

Then, here’s the second step of my Ikigai Test for the out­er lay­er (based on my middle lay­er answers):

1. That which I love (Passion & Mission): CommunicationTeaching

2. That which the world needs (Mission + Vocation): Teaching + Learning and Sharing

3. That which I can get paid for (Profession + Vocation): Public Relations + Learning and Sharing

4. That which I’m good at (Passion + Profession): Communication + Public Relations

All good. My answers seem to work well with the out­er lay­er of the Ikigai diagram. 

So, for the third step, and based on my answers, what can I place in the centre (the Ikigai) that works?

  • My Ikigai: Creating Online PR Courses

Whohoo! That works!
Can you make it work, too?

Learn more: The Ikigai Test

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Concluding Thoughts

While doing this little exer­cise, I was sur­prised that teach­ing came to me without hes­it­a­tion. I was sur­prised since there’s a dis­tinct dif­fer­ence between doing things for oth­ers (like a con­sult­ant) instead of show­ing people to do them for them­selves (like a teacher).

Moving for­ward, I will try to be mind­ful of this dif­fer­ence to ensure that my Ikigai becomes a real­ity — for myself and every­one around me.

Signature - Jerry Silfwer - Doctor Spin

Thanks for read­ing. Please con­sider shar­ing my pub­lic rela­tions blog with oth­er com­mu­nic­a­tion and mar­ket­ing pro­fes­sion­als. If you have ques­tions (or want to retain my PR ser­vices), please con­tact me at jerry@​spinfactory.​com.

PR Resource: Renaissance Projects

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My Renaissance Projects

The Renaissance was a peri­od of sig­ni­fic­ant cul­tur­al, artist­ic, polit­ic­al, and sci­entif­ic rebirth in Europe, last­ing from the 14th to the 17th cen­tury, marked by a renewed interest in the clas­sic­al art and ideas of ancient Greece and Rome.

Inspired by lifelong artists and learners, I strive to always devel­op my cre­at­ive intel­li­gence, phys­ic­al strengths, and men­tal well-being. 

This is a list of my “Renaissance Projects”:

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Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has


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