How To Improve Communicative Leadership in Organisations

Getting communicative leadership right is a tall order.

Do you know the single biggest challenge in communicative leadership for organisations? We need more leaders than we have.

In most organisations, non-leaders in management positions outnumber natural-born leaders in management positions.

We’re sophisticated mammals with complex languages and social behaviours, making leadership necessary for survival. Leadership is evolutionary valuable — and also naturally rare.

Despite natural-born leaders being rare, organisations still need large quantities of managers.

So, how do we make this equation work?

Signs of Poor Communicative Leadership

In communicative leadership, there are many tell-tale signs of a bad leader. Given that leadership is such a profound organisational challenge, almost every working adult has experienced what it means to serve a bad leader in an organisation:

As follows, any of the above behaviours, while being all-too-common, will wreak havoc in any organisation. So, what should we be looking for instead?

Requirements for Communicative Leadership

What is required from communicative leaders? According to Catrin Johansson, Vernon Miller and Solange Hamrin:

“These principles can […] aid in assessments of leaders when matched with requirements of work design and context:

1. Communicative leaders coach and enable employees to be self-managing.
2. Communicative leaders provide structures that facilitate the work.
3. Communicative leaders set clear expectations for quality, productivity, and professionalism.
4. Communicative leaders are approachable, respectful, and express concern for employees.
5. Communicative leaders actively engage in problem-solving, follow up on feedback, and advocate for the unit.
6. Communicative leaders convey direction and assist others in achieving their goals.
7. Communicative leaders actively engage in the framing of messages and events.
8. Communicative leaders enable and support sensemaking.

Communication environments in organisations and units consist of culture, climate and systems for performance appraisal and feedback.”

Sound advice is good, of course, but it’s also like saying, “Be a good leader, not a bad one.”

And fair enough, most organisations would benefit from becoming better at finding and hiring good leaders.

It begs the question:

Is it theoretically possible for an organisation to fill all management positions with exceptional leaders despite being rare?

The Leadership Equation That Doesn’t Add Upp

Few studies indicate the natural percentage of leaders in a human population. Still, it’s safe to say that running out of natural-born leaders for all management positions is easy.

In other words: It’s statistically impossible for all organisations to recruit communicative leaders to fill all management positions; we don’t have enough leaders to go around.

Now, outlier organisations can attract more than their statistical share of great leaders. It can be done either by a) ensuring near-perfect recruiting processes or b) finding ways to identify and sack bad leaders. Both paths are challenging but theoretically possible.

Still, we must also consider that natural leaders typically don’t come cheap. Hence, if the leadership equation doesn’t break statistically or methodologically—it might just break financially.

The grim conclusion seems to be this:

Organisations must find ways to ensure communicative leadership despite having varying levels of leadership quality throughout the organisations.

A Better Approach to Communicative Leadership

There’s an interesting chicken-and-egg dilemma to consider here:

Is excellent communication an outcome of outstanding leadership?
Or is exceptional leadership a product of excellent communication?

Arguably, it seems to be the latter. In contrast with just being appointed, leadership is a human quality awarded by a group willing to tolerate authority in exchange for efficiency and guidance. This “leadership contract” is based on trust, which, in turn, is established using various forms of verbal- and non-verbal signals.

Hence, we need strategies for communicative leadership that are realistic. In larger organisations, I would suggest the following pragmatic approach:

In concrete terms, what does this mean for organisations?

How To Ensure Communicative Leadership

Based on the above deductions on communicative leadership, I would argue that, at least for larger organisations, this is the most realistic and most fruitful approach:

Recruiting top executives with great communication skills

As for top executives, an organisation can’t afford to hire poor communicators for these positions, primarily responsible for the board of directors and the HR function.

If an organisation hires top executives with poor communication skills, there’s only so much a communication department can do to mitigate adverse effects cascading from the top.

Examples of action items:

Training high-level executives to become solid communicators

High-ranking executives must also express their leadership at a high level, albeit not as high as top executives. PR professionals should mitigate any lack of such abilities with continuous training in communicative leadership — facilitated by the communications department.

Example of action item:

Processes to ensure good enough communication from med-level managers

As for most leaders in an organisation, mid-level managers, recruiting top communicators is unrealistic, and training is likely to be costly and produce highly variable results from individual to individual. Therefore, their communication as leaders must be strictly regulated by transparent processes.

Examples of action items:

Leadership and Clarity

Are you a mid-level manager yourself looking to improve your leadership communication? Great!

Some might think that communicative leadership is due to more esoteric qualities such as charm, charisma, and verbal abilities. You might be surprised. While natural abilities are part of it, communicative leadership in practice mostly comes down to clarity.

Creating redundancy military-style

I served as a Sergeant and Platoon Commander from 1999-2000, a typical mid-level position. I often found myself in front of young soldiers awaiting orders — often in rough conditions with little to no sleep or food below -25 degrees Celsius temperatures.

A typical assignment could be to order soldiers to load up their terrain vehicles, traverse the terrain, and meet me at a designated rendezvous point for further instructions. At the rendezvous point, I would find half the platoon missing, with empty bandwagons and the wrong gear to continue the training.

For this reason, the Swedish army has certain practices for giving orders. One such technique is always having your instructions repeated back at you. Understanding how much is lost in the transfer of information is a humbling exercise for most—and it certainly was for me.

I quickly learnt that over-communication is always preferable to under-communication. Leaders should give orders in a structured, precise, and redundant manner. I can still hear my military voice somewhere in the back of my head:

“If possible, take a minute to prepare to give orders so that I can be precise and clear.”
“Give the order and repeat it as often as it takes.”
“Always ask subordinates to write your instructions down, no matter how good they say their working memory is.”
“Always ask subordinates to repeat your instructions back to you.”

Armed forces all over the world have been perfecting this art for millennia. ¹I recommend Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willinck for an in-depth look at a military approach to leadership and communication.

Practice using the following checks

As an ambitious mid-level manager looking to improve your toolbox, use the checks below to ensure that your communicative leadership is always redundantly clear.

Does it feel like you’re constantly communicating? Does it feel like you’re always providing too much information?

Good. That’s how it’s supposed to feel.