I’m always on the lookout for an easy street PR strategy.
I’ve been craftÂing variÂous strategies for many organÂisaÂtions since 2005.
This blog artÂicle will share my favourÂite approach to findÂing that powerÂful strategy that will beneÂfit a cliÂent for years.
Here we go:
The Mindset: Smooth Sailing is Sweet
When it comes to craftÂing powerÂful strategies for difÂferÂent types of organÂisaÂtions, here’s what I’ve noticed:
For whatever reasÂon, many freshly creÂated strategies are chalÂlenÂging to impleÂment. Few new strategies are just “a breeze.”
But some new strategies work.
These breezy strategies are just smooth sailÂing from the start. They make everyÂone involved hapÂpiÂer. All you hear in every meetÂing or conÂverÂsaÂtion is “yes” and “of course.”
While there might be lots of work involved, these easy-to-impleÂment strategies someÂhow attract good work as if they were magnets.
And when you finally encounter untested or unexÂpecÂted terÂritÂory, these strategies keep makÂing sense.
What kind of sorÂcery is this?
I’ve come to call it the Easy Street PR Strategy.
How the Easy Street PR Strategy Works
I disÂcovered the power of the Easy Street PR Strategy when I turned 40 years old. During some mid-life introÂspecÂtion, I thought much about spendÂing my time betÂter. Not just proÂfesÂsionÂally but in my private life as well.
I realÂised I had operÂated on a naĂŻve assumpÂtion that anyÂthing worthÂwhile must also be problematic.
I drew a diaÂgram to illusÂtrate this mind shift:
I realÂised that I had spent two decÂades in the immaÂture zone by focusÂing much of my energy where it wasÂn’t posÂsible to influÂence the outÂcome. My accomÂplishÂments were due to fixÂing quite a few tricky things to fix. But still.
I did waste quite a lot of energy on futile efforts.
Instead of takÂing the mature route, I could still fix the same hard-to-tackle chalÂlenges as before, but sudÂdenly I had a solÂid base of easy wins to back everything up.
Maybe there’s a reasÂon why someÂthing comes easy to you or an organÂisaÂtion. Perhaps it’s easy because it aligns with your or the organÂisaÂtion’s natÂurÂal strengths and true Ikigai.
Going Easy Does Not Equal Weakness
As an example, I like the example of Apple’s marÂketÂing philoÂsophy as described below:
Apple’s marÂketÂing philoÂsophy is very clean and simple, almost basic and obviÂous for Apple at first glance, but its clarÂity is a big part of what makes it so powerful.
“If you canÂ’t explain it simply, you don’t underÂstand it well enough.”
— Albert Einstein
How To Write an Easy Street PR Strategy
My insight about easy street strategies is that they tend to outÂperÂform othÂer strategies that techÂnicÂally ought to be superÂiÂor — but require lots of explainÂing, conÂvinÂcing, learnÂing, testÂing, coachÂing etc.
So, I’m always lookÂing for an Easy Street PR Strategy.
Inspired by Richard Rumelt, here’s how to write your strategy on one single page:
How to Write a 1‑Page Strategy
My inspirÂaÂtion for writÂing “no-bullÂshit” strategies comes from the clasÂsic Good Strategy, Bad Strategy by Richard Rumelt. The 1‑page strategy focuses on how to win.
Here’s how you can write a 1‑page strategy that fits one page — using the mythÂicÂal battle between David and Goliath as an analogy:
1. Analysis
2. Guiding Principle
3. Coherent Actions
If you write 1 – 2 clear senÂtences per bulÂlet, your strategy should fit nicely on one page.
Read also: The Easy Street PR Strategy: Keep It Simple To Win
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Put in anothÂer way:
Sometimes a new strategy might work fine but must be conÂstantly reinÂforced and encourÂaged. Whenever that situÂation occurs, it indicÂates that we’ve chosen the wrong strategy and should rethink our approach before we’re too deep in complexity.
Please supÂport my blog by sharÂing it with othÂer PR- and comÂmuÂnicÂaÂtion proÂfesÂsionÂals. For quesÂtions or PR supÂport, conÂtact me via jerry@​spinfactory.​com.
PR Resource: Checklist for Communicative Leadership
Checklist for Communicative Leadership
Always make sure that everyÂone in an organÂisaÂtion is 100% clear about the following:
Read more: How To Recognise Poor Communicative Leadership in Organisations
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PR Resource: More PR Strategies
Doctor Spin’s PR Strategies
Make sure to explore a wide variÂety of PR strategies for every difÂferÂent type of situÂation and challenge:
Learn more: How to Create a PR Strategy That Actually Works
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