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Best Advice for Public Relations Entry-Level Jobs

Learn how to write well—and how to write well fast.

Cover photo: @jerrysilfwer

This is my best advice for pub­lic rela­tions entry-level jobs:

Learn how to write well — and how to write well fast.

Putting things into words is a valu­able PR skill. If you can do that, you will always be use­ful. No mat­ter the situation.

Here we go:

Write Well, Write Fast

If you com­bine sol­id writ­ing with speed, noth­ing will stop you. 

But how do you get faster at writ­ing? Most people make the mis­take of overthink­ing every word. They care­fully build sen­tence after sen­tence, slowly.

I recom­mend anoth­er approach:

Get the first draft down, fast. Never worry about the details; that’s what the second and third draft is for. What’s import­ant is to keep going without stopping. 

Will your first draft be per­fect?
No, it won’t. And that’s fine. 

Revising is best done after­wards. Also, many people can go into a draft and sug­gest improve­ments once there’s an actu­al text to work with. Now, I’m not try­ing to be mean to copy­ed­it­ors or proofread­ers. Their job is essen­tial. However, they depend on someone brave enough to tackle that empty doc­u­ment. 1How To Write Faster (With Benefits and 14 Writing Tips) | Indeed​.com. (2024, February 4). Indeed​.com. https://​www​.indeed​.com/​c​a​r​e​e​r​-​a​d​v​i​c​e​/​c​a​r​e​e​r​-​d​e​v​e​l​o​p​m​e​n​t​/​h​o​w​-​t​o​-​w​r​i​t​e​-​f​a​s​ter

It’s worth it. You’ll join a small but well-respec­ted club of fast and skilled PR writers. 

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agen­cies have learned how to write.”
— Mark Ragan

Communication Skill: Drafting

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Communication Skill: Drafting

Drafting, cre­at­ing, and refin­ing writ­ten doc­u­ments are fun­da­ment­al com­mu­nic­a­tion skills cru­cial in every­day life. From com­pos­ing emails and writ­ing reports to craft­ing per­son­al let­ters or social media posts, the abil­ity to draft and edit doc­u­ments ensures clar­ity, coher­ence, and effect­ive­ness in con­vey­ing messages. 

The first draft of any­thing is shit.”
— Ernest Hemingway

Many indi­vidu­als struggle with writ­ing not because they lack ideas but because they under­es­tim­ate the power of revi­sion. The ini­tial draft is rarely per­fect; it’s through revis­ing this draft — trans­form­ing it into a second, third, or even fourth draft — that one hones the mes­sage, sharpens the lan­guage, and strengthens the over­all communication. 

Developing a habit of draft­ing and edit­ing allows for explor­ing ideas, refin­ing thought, and elim­in­at­ing ambi­gu­ity, mak­ing the final product more impact­ful and under­stood by its inten­ded audi­ence.

To become bet­ter at draft­ing, con­sider these five tips:

  • Embrace the pro­cess. Accept that draft­ing is a pro­cess that involves writ­ing, revis­it­ing, and revis­ing. Your first draft is just the begin­ning, not the end product.
  • Separate writ­ing from edit­ing. Allow your­self to write freely in the ini­tial draft without wor­ry­ing about per­fec­tion. Focus on get­ting your ideas down, then shift to edit­ing mode to refine your work.
  • Read aloud. Reading your draft aloud can help you catch errors, awk­ward phras­ing, and unclear areas. This prac­tice can also improve the rhythm and flow of your writing.
  • Seek feed­back. Don’t hes­it­ate to share your drafts with oth­ers. Feedback can provide new per­spect­ives and insights that you might have overlooked.
  • Use tools wisely. Use writ­ing and edit­ing tools (such as large lan­guage mod­els, gram­mar check­ers, or style guides) to help identi­fy areas for improve­ment. However, always apply your judg­ment to ensure sug­ges­tions align with your inten­ded mes­sage and voice.

Incorporating these strategies into your writ­ing routine can elev­ate your draft­ing skills, lead­ing to clear­er, more com­pel­ling, and more effect­ive writ­ten com­mu­nic­a­tion in every aspect of your life.

Learn more: Communication Skills (That Everyone Should Learn)

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PR Writing: Practice Formats

Make sure to learn how to write: 

  • blog posts
  • PR pitches
  • press releases
  • land­ing page copy
  • SEO copy
  • sales copy
  • pro­gram­mat­ic ads
  • annu­al reports
  • journ­al­ist­ic articles
  • case stud­ies
  • schol­arly articles
  • social media updates
  • present­a­tions
  • speeches
  • state­ments

Being sol­id (and fast!) PR writer will be invalu­able both to you and to oth­ers. It’ll be the corner­stone of your PR career, even.

How To Improve Your PR Writing Skills

I sug­gest these con­sid­er­a­tions for any­one aspir­ing to become a great PR writer:

  • Never stop a flow. Don’t stop. Finish your piece all the way through. You can go back and fine-tune your text when you have a first draft.
  • Embrace revi­sions. Even exper­i­enced writers are expec­ted to do count­less revi­sions, so don’t try to write a per­fect text in one go.
  • Take notes as you write. Unsure about how to spell a par­tic­u­lar word? Or do you need to double-check a source? Add a note and fix it later.
  • Start a sand­box blog. For instance, I use this blog to prac­tice writ­ing in English. Since people can see all my mis­takes, it pushes me to improve.
  • Experiment with formats and medi­ums. Explore the use of visu­als, mul­ti­me­dia ele­ments, and inter­act­ive con­tent to enhance the effect­ive­ness and ver­sat­il­ity of your PR writing.
  • Be free and have fun. If you have fun writ­ing, the read­er can tell — and are bet­ter off for it.
  • Try dif­fer­ent ton­al­it­ies. A PR writer should­n’t have just one style; a PR writer should be able to bring out whatever style is needed for the task.
  • Tell a story. When all fails, try telling a story. Storytelling is a great example of “show, don’t tell.”

Find Public Relations Entry-Level Jobs

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Find Public Relations Entry-Level Jobs

If I were start­ing today, I’d prob­ably prefer not to wait for pub­lic rela­tions entry-level jobs to end up on any of my social feeds. I would try to make dir­ect con­tact with organ­isa­tions that have PR functions.

Here’s a list of places where someone might find entry-level jobs in pub­lic relations:

  • Public rela­tions agen­cies. Many PR firms offer entry-level pos­i­tions such as PR assist­ant, coördin­at­or, or juni­or account executive.
  • In-house com­mu­nic­a­tions depart­ments. Various com­pan­ies, organ­isa­tions, and insti­tu­tions have in-house PR teams that hire entry-level PR pro­fes­sion­als.
  • Nonprofit organ­isa­tions. Nonprofits often have PR depart­ments or hire PR pro­fes­sion­als to man­age their com­mu­nic­a­tions and out­reach efforts.
  • Government agen­cies. Local, state, and fed­er­al gov­ern­ment entit­ies often hire entry-level PR pro­fes­sion­als to handle pub­lic rela­tions and com­mu­nic­a­tions tasks.
  • Corporate com­mu­nic­a­tions teams. Large cor­por­a­tions and busi­nesses typ­ic­ally have ded­ic­ated com­mu­nic­a­tions depart­ments that offer entry-level PR roles.
  • Media out­lets. Newspapers, magazines, tele­vi­sion sta­tions, and online media com­pan­ies may have entry-level pos­i­tions in their PR or com­mu­nic­a­tions departments.
  • Marketing agen­cies. Some mar­ket­ing agen­cies offer PR ser­vices along­side their mar­ket­ing offer­ings, provid­ing oppor­tun­it­ies for entry-level PR roles.
  • Digital mar­ket­ing- and social media agen­cies. With the rise of digit­al PR and social media mar­ket­ing, agen­cies spe­cial­iz­ing in these areas often hire entry-level PR professionals.
  • Event plan­ning com­pan­ies. Event plan­ning firms may hire entry-level PR pro­fes­sion­als to assist with pub­lic rela­tions efforts for events and promotions.
  • Educational insti­tu­tions. Colleges, uni­ver­sit­ies, and schools may have PR depart­ments or hire PR pro­fes­sion­als for com­mu­nic­a­tion and out­reach roles.
  • Healthcare organ­isa­tions. Hospitals, clin­ics, and health­care com­pan­ies often have PR depart­ments or hire PR pro­fes­sion­als to man­age their pub­lic image and communications.
  • Technology com­pan­ies. Tech star­tups and estab­lished firms fre­quently hire entry-level PR pro­fes­sion­als to handle media rela­tions and communications.
  • Sports teams and organ­isa­tions. Professional sports teams, leagues, and sports organ­iz­a­tions often have PR depart­ments that hire entry-level staff.
  • Entertainment industry. Film stu­di­os, music labels, tal­ent agen­cies, and enter­tain­ment com­pan­ies may offer entry-level PR pos­i­tions to man­age pub­li­city and promotions.
  • Travel- and hos­pit­al­ity industry. Hotels, resorts, air­lines, and tour­ism boards may have PR depart­ments or hire PR pro­fes­sion­als for com­mu­nic­a­tion roles.
  • Public affairs firms. Public affairs firms spe­cial­ise in gov­ern­ment rela­tions and advocacy and may offer entry-level PR positions.
  • Trade asso­ci­ations. Industry-spe­cif­ic trade asso­ci­ations often have PR depart­ments or hire PR pro­fes­sion­als for com­mu­nic­a­tion and advocacy.
  • Research organ­isa­tions. Research insti­tu­tions, think tanks, and policy organ­iz­a­tions may hire entry-level PR pro­fes­sion­als to com­mu­nic­ate research find­ings and pro­mote their work.
  • Startups and small busi­nesses. Startups and small busi­nesses may hire entry-level PR pro­fes­sion­als to man­age their com­mu­nic­a­tions and pro­mote their brands.
  • Freelance- and con­tract work. Entry-level PR pro­fes­sion­als may find freel­ance- or con­tract work oppor­tun­it­ies, assist­ing with vari­ous PR pro­jects for clients.
  • Job boards and web­sites. Utilize job search web­sites like Indeed, Glassdoor, LinkedIn, and PR-spe­cif­ic job boards to find entry-level PR positions.
  • Networking events and con­fer­ences. Attend industry net­work­ing events, con­fer­ences, and career fairs to meet pro­fes­sion­als and dis­cov­er entry-level job opportunities.
  • PR intern­ships and entry-level pro­grams. Apply for intern­ships or entry-level pro­grams offered by PR agen­cies, com­pan­ies, and organ­iz­a­tions to gain exper­i­ence and trans­ition into full-time roles.
  • Alumni net­works. Tap into your col­lege or uni­versity’s alumni net­work for job leads, advice, and poten­tial con­nec­tions in the PR industry.
  • Professional asso­ci­ations. Join PR-related pro­fes­sion­al asso­ci­ations for net­work­ing oppor­tun­it­ies and job listings.

By “pitch­ing” them­selves to these aven­ues, aspir­ing PR pro­fes­sion­als can increase their chances of find­ing entry-level oppor­tun­it­ies and kick-start­ing their careers in pub­lic relations.

Learn more: Best Advice for Public Relations Entry-Level Jobs

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Please sup­port my PR blog by shar­ing it with oth­er com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

PR Resource: The PAS Formula

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The PAS Formula

The PAS for­mula makes it easy to struc­ture your PR writing:

  • Problem: Outline your read­er­’s pain point.
  • Agitate: Amplify and drive home the pain point.
  • Solve: Offer an action­able solution.

Learn more: The PAS Formula for PR Writers

💡 Subscribe and get a free ebook on how to get bet­ter PR ideas.

Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has

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