About Jerry Silfwer

Hi! My name is Jerry Silfwer. I'm a Swede based in Stockholm, but I've lived and worked in both New York and Paris with global brands and startups. This is my online basecamp.

I have 17+ years experience of making B2B/B2C brands known around the world. I know how your story should be told and how to punch through the media noise.

My time is divided between my PR agency Spin Factory and my role as CEO for KIX Communication Index, a research-developed tool for measuring communication maturity.

I'm also a photo enthusiast. That's why you'll see lots of nature photos around here. (They don't have anything to do with the PR articles, but better than boring stock photos, right?)

Here on Doctor Spin, I share strategic insights on public relations and media science. Let’s connect today!