Doctor Spin’s PR Blog

Content & Inbound

Content & Inbound
Data-Driven PR
Digital-First
Influencers & Audiences
Social Media Management

Are you looking to improve your PR skills? Check out my different tips on how to use content and inbound in your PR work.

The Content Themes PR Strategy: Focused Birds Gets Worms

Content & Inbound 0

Content & Inbound

The Content Themes PR Strategy: Focused Birds Gets Worms

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

The Thought Leadership PR Strategy: Rule Your Domain

Edward Bernays — The Father of PR

Your PR Campaign is Too Short

P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Digital PR ≠ Link-Building

Influencer Relations Is Not Influencer Marketing

AI & PR: Beware the Artificial Content Explosion

PR Case Study: The Red Bull Community

Cognitive Dissonance: Mental Harmony Above All Else

Leon Festinger — The Psychologist Behind Cognitive Dissonance

The Anatomy of Attention

Kirk Hallahan’s Five Types of Publics

Does Female VTubers Count As Women?

How AI Will Destroy Capitalism

Seeking a Brighter Future? Solarpunk is the Answer

DayZ for Days

Existentialism for PR Advisers

Mental Models: How To Think Better — Faster

How To Create Knowledge

Types of Bad Thinking Habits

Content & Inbound

The Content Themes PR Strategy: Focused Birds Gets Worms

The Content Themes PR Strategy: Focused Birds Gets Worms