I often use the 1‑page PR strategy template.
The idea of a “1‑Page PR Strategy” aligns with Richard Rumelt’s advocacy for clarity and conciseness in strategic planning. In its boiled-down format, it’s all about strengths versus weaknesses.
Here we go:
The 1‑Page PR Strategy
“If you can’t explain it simply, you don’t understand it well enough.”
— Albert Einstein
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How to Write a 1‑Page PR Strategy
My inspiration for writing “no-bullshit” strategies comes from the classic “Good Strategy, Bad Strategy: The Difference and Why It Matters” by Richard Rumelt. The 1‑Page PR Strategy focuses on how to win. 1Rumelt, R. P. (2011). Good Strategy, Bad Strategy: The Difference and Why It Matters. Crown Business.
“The most basic idea of strategy is the application of strength against weakness. Or, if you prefer, strength applied to the most promising opportunity.”
Source: Good Strategy, Bad Strategy: The Difference and Why It Matters 2Rumelt, R. P. (2011). Good Strategy, Bad Strategy: The Difference and Why It Matters. Crown Business.
Here’s how you can write a 1‑Page PR Strategy that fits one page — using the mythical battle between David and Goliath as an analogy:
1. Analysis
2. Guiding Principle
3. Coherent Actions
If you write 1 – 2 clear sentences per bullet, your strategy should fit nicely on one page.
Read also: The Easy Street PR Strategy: Keep It Simple To Win
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Good Strategy, Bad Strategy
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“Good Strategy, Bad Strategy” by Richard Rumelt
“Good Strategy, Bad Strategy: The Difference and Why It Matters” by Richard Rumelt is a significant work in strategic planning and management. The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. 3Rumelt, R. P. (2011). Good Strategy, Bad Strategy: The Difference and Why It Matters. Crown Business.
Here’s a summary of its key concepts:
“A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.”
Source: Good Strategy, Bad Strategy: The Difference and Why It Matters 4Rumelt, R. P. (2011). Good Strategy, Bad Strategy: The Difference and Why It Matters. Crown Business.
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ANNOTATIONS
1, 2, 3, 4 | Rumelt, R. P. (2011). Good Strategy, Bad Strategy: The Difference and Why It Matters. Crown Business. |
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