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Content & Inboundby jerry silfwer

Are you look­ing to improve your PR skills? Check out my dif­fer­ent tips on how to use con­tent and inbound in your PR work.

Content & Inbound

The Evergreen Content PR Strategy: Forever Is a Long Time

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What’s ever­green con­tent? The con­tent must be rel­ev­ant today, tomor­row, and the fore­see­able future. Still, the PR industry struggles with the concept.
Content & Inbound

Level 5 Content: Go Big or Go Home

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Level 5 Content is cru­cial in the age of the algorithms. “Good com­mu­nic­a­tion” just won’t suf­fice in today’s com­pet­it­ive media landscape.
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Content & Inbound

The Content Themes PR Strategy: The Power of Focus

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What are Content Themes? And how should you use them? Using Content Themes makes it easi­er to plan your mes­saging for the year. And search engines love them!
Content & Inbound

Mediocrity is Slowly Killing Your Corporate Content

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When mediocrity turns out to be a non-fer­tile waste­land for online mar­ket­ing activ­it­ies, it’s time to revise your digit­al strategies and step up your game.
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Content & Inbound

The Surround Message PR Strategy: Make the Box Smaller To Win

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The sur­round mes­sage PR strategy: In all media chan­nels, you won’t talk about any­thing except for your cent­ral PR mes­sage for at least one month.
Content & Inbound

Content Skyscrapers: A Core Tactic for Inbound and SEO

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Poach exist­ing search volumes by build­ing and clus­ter­ing Content Skyscrapers. It’s a sure­fire way to suc­ceed with SEO for con­tent marketing.
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