Doctor SpinDigital FirstContent & InboundContent Skyscrapers — The Powerhouse of Inbound Marketing

Content Skyscrapers — The Powerhouse of Inbound Marketing

The Skyscraper Technique by Brian Dean, Backlinko.

We should all be building Content Skyscrapers.

I love this simple yet powerful inbound marketing strategy.

Brian Dean of Backlinko created the Skyscraper Technique for content marketing. It’s as powerful as it’s elegant.

Build Content Skyscrapers to poach social engagement and search volumes:

  • When you’ve strategically decided what message you want to publish, you research the web to find similar messages and content types.
  • You target the few content items that are being shared the most and rank the highest in search engines.
  • Then, you set out to produce a particular content item that is better than any competing items out there.

It’s as if someone built the tallest skyscraper, and you decide to make a more elevated one right next to them. You should get the most of the search volumes by doing so.

In setting out to build a Content Skyscraper, you also get a good idea of what it takes to succeed with content marketing in your chosen niche. It also works well together with the Surround Strategy and the production of Content Themes.

Cover photo by Jerry Silfwer (Prints/Instagram)


Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
Buy PR Merch

Grab a free subscription before you go.

Get notified of new blog posts & new PR courses

🔒 Please read my integrity- and cookie policy.

Are you doing enough — for content? The battle cry "For content!" used by many social media influencers is telling us something.
Most popular