We should all be building Content Skyscrapers.
I love this simple yet powerful inbound marketing strategy.
Brian Dean of Backlinko created the Skyscraper Technique for content marketing. It’s as powerful as it’s elegant.
Build Content Skyscrapers to poach social engagement and search volumes:
It’s as if someone built the tallest skyscraper, and you decide to make a more elevated one right next to them. You should get the most of the search volumes by doing so.
In setting out to build a Content Skyscraper, you also get a good idea of what it takes to succeed with content marketing in your chosen niche. It also works well together with the Surround Strategy and the production of Content Themes.
