We’re facing a content explosion of epic proportions.
I’ve written extensively in the last decade about AI and communications. Now that AI is on everyone’s radar, I’m not writing much about it. Why? With so many articles being pushed out daily, I haven’t felt the need to add much hype unless I’ve got a perspective worth adding.
However, today I do have a brief insight to share:
If your organisation has a habit of producing mediocre corporate content, utilising AI tools to help you produce mediocre content isn’t much for your public relations.
How AI Will Impact the Volume of Corporate Content
As we venture further into the era of artificial intelligence, the growth of corporate content is inevitable. One significant example of AI’s impact on content creation is the increasing use of natural language processing (NLP) algorithms. These algorithms enable businesses to generate large volumes of written content in a fraction of the time it would take a human writer.
From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.
We can also expect a rise in chatbots and virtual assistants. By utilizing chatbots on websites, social media platforms, and messaging apps, companies can engage with their audience around the clock, answering queries and offering tailored recommendations. This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty.
By predicting the most effective topics, formats, and channels for content distribution, AI empowers companies to create a more engaging and impactful presence in the digital space. As a result, the rise of AI is fueling an artificial content explosion that is increasingly sophisticated, personalised, and data-driven.
Why PR Must Focus on Extremely High-Quality Content
So, we can expect an artificial content explosion in the PR industry. This presents a significant challenge for organisations looking to stand out from the crowd and make an impact with their messaging.
The sheer volume of AI-generated content being produced means that it will become increasingly difficult for companies to differentiate themselves and capture the attention of their target audience. This is especially true in industries where many organisations are vying for attention. 1SEO.ai: Google is not against AI generated content and text any longer.
Organisations must create high-quality, unique content that resonates with their audience to succeed in this crowded landscape.
Read also: The Reykjavik Press Release — ChatGPT
How To Zag When Everyone is AI-Zigging
Public relations is a zigzag. When everyone is zigging, you’ll have to zag. You need to stand out or get drowned by the crowd.
The rise of AI-generated content presents both a challenge and an opportunity for organisations in the PR industry. By focusing on quality over quantity and maintaining a human touch in their communications, organisations can stand out from the crowd and make a real impact with their messaging.
Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via email@example.com.
PR Resource: AI & PR
The AI Revolution: Transforming Public Relations
There are several ways in which artificial intelligence (AI) is likely to impact the public relations (PR) industry. Some potential examples include:
Overall, the impact of AI on the PR industry is likely to be significant, with the potential to revolutionise many aspects of how PR professionals work and interact with their audiences.
Read also: PR Beyond AI: A New Profession Emerging From the Rubble
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|1||SEO.ai: Google is not against AI generated content and text any longer.|