Will we forever remain the Selfie Generation?
I love social media—just not all of it.
I could do without motivational quotes, bathroom selfies, impossible ping-pong trick shots, wingtip sunsets, Instagram teen models, jet-set lifestyles with filter packs, keeping up with reality superstars, LinkedIn networking threads, Tik Tok pranks, butt posing in yoga pants, baby pictures, MrBeast, Twitch streamers speaking in baby voices, man-buns making perfect cups of coffee, rampant Twitter debates, and snapshots of feet on beaches.
Still:
Will we figure out what it means to be grownups in social media?
Or will we remain infantilised kidults?
Here we go:
The Selfie Generation
Spin Academy | Online PR Courses
The Selfie Generation
I turned 30 in 2009 and spent the following decade experiencing a social media universe dominated by teens and 20-somethings. Sure, new trends are exciting, but still.
I’ve loathed seeing otherwise mature, intelligent, middle-aged friends do duckface selfies in front of their bathroom mirrors — or weirdly flexing about their latest triathlon training session. 1Silfwer, J. (2021, August 10). Online Wannabeism: Why We Mimic Social Media Influencers. Doctor Spin | the PR Blog. https://doctorspin.net/online-wannabeism/
“Being young today is no longer a transitory stage, but rather a life choice, well established and brutally promoted by the media system. While the classic paradigms of adulthood and maturation could interpret such infantile behavior as a symptom of deviance, such behavior has become a model to follow, an ideal of fun and being carefree, present in a wide variety of contexts of society. The contemporary adult follows a sort of thoughtful immaturity, a conscious escape from the responsibilities of an anachronistic model of life. If an ideal of maturity remains, it does not find behavioral compensations in a society where childish attitudes and adolescent life models are constantly promoted by the media and tolerated by institutions.”
Source: ResearchGate 2Bernardini, J. (2014, June 30). The Infantilization of the Postmodern Adult and the Figure of Kidult. ResearchGate. … Continue reading
Some take the route of being omnipotent multi-experts who are fiercely opinionated about everything. Others try to save the world by organising themselves around the central task of shaming others publicly. Some try too hard to impress others by self-promoting their personal life choices. 3Silfwer, J. (2022, September 6). Social Media — The Good, the Bad, and the Ugly. Doctor Spin | The PR Blog. https://doctorspin.net/social-media/
Others opt out. Some of us censor ourselves in fear of social isolation, opinion corridors, and mighty echo chambers. 4Silfwer, J. (2023, December 15). Echo Chambers: Algorithmic Confirmation Bias. Doctor Spin | The PR Blog. https://doctorspin.net/echo-chambers/ 5Silfwer, J. (2020, June 4). The Spiral of Silence. Doctor Spin | the PR Blog. https://doctorspin.net/spiral-of-silence/
“A status update with no likes (or a clever tweet without retweets) becomes the equivalent of a joke met with silence. It must be rethought and rewritten. And so we don’t show our true selves online, but a mask designed to conform to the opinions of those around us.”
— Neil Strauss, Wall Street Journal
We resort to clickbait, humble bragging, and virtue signalling in our desperate search for likes. 6Silfwer, J. (2023, November 22). The Anatomy of Attention. Doctor Spin | The PR Blog. https://doctorspin.net/attention/
We’re a generation of adults who don’t know what it means to be grownups on social media.
“To me, it’s just one symptom of a broader trend of infantilisation in Western culture. It began before the advent of smartphones and social media. But, as I argue in my book “The Terminal Self,” our everyday interactions with these computer technologies have accelerated and normalised our culture’s infantile tendencies.”
— Simon Gottschalk, professor of Sociology at the University of Nevada
But it’s never too late to be a grownup in social media:
Learn more: The Selfie Generation: An Epidemic of Online Narcissism
💡 Subscribe and get a free ebook on how to get better PR ideas.
Emotional Maturity and Social Media
Spin Academy | Online PR Courses
Emotional Maturity and Social Media
How do we better understand the emotional maturity of the Selfie Generation? In The Secret of Maturity by Kevin Everett FitzMaurice, a maturity progression of six steps is outlined:
Level 1: Emotional Responsibility
Social media immaturity: When people get easily offended, especially on behalf of others.
Level 1 maturity means that you understand that your feelings are your choices. People who haven’t yet reached this level of maturity tend to blame their feelings on external stimuli, such as other people, places, things, forces, fate, and spirits.
Level 2: Emotional Honesty
Social media immaturity: When people publicly paint themselves as victims of their feelings.
Level 2 maturity means you understand your feelings and have the coping mechanisms to allow for genuine emotions instead of suppressing them. People who haven’t yet reached this level of maturity tend to hurt themselves emotionally because they haven’t yet learned how to cope with their inner emotions.
Level 3: Emotional Openness
Social media immaturity: When people publicly overshare to wallow or are unaware that their sharing has the opposite effect than they were aiming for.
Level 3 maturity means that you can be purposeful in venting your emotions with the intent to let them go because you’re done with them. People who haven’t yet reached this level of maturity tend to be insecure in knowing how and when to share their feelings.
Level 4: Emotional Assertiveness
Social media immaturity: When people allow others to make them feel bad but cannot set whatever boundaries they need.
Level 4 maturity means that you take responsibility for clearly communicating your emotional needs with those who care about you. People who haven’t yet reached this maturity level tend to fear asking others to respect their emotional needs.
Level 5: Emotional Understanding
Social media immaturity: When people try too hard to virtue signal and project a false self-image, which only makes them feel worse.
Level 5 maturity means you no longer force yourself into imaginary or convenient ideas about who you are and what you should feel. People who haven’t yet reached this level of maturity tend to have certain firm beliefs about themselves that stem from ideas or principles, not genuine emotions.
Level 6: Emotional Detachment
Social media immaturity: When people can’t truly appreciate living in a world where people make each other feel good and bad about things.
Level 6 maturity means you are detached from your ego, and nothing can no longer bother you beyond your control. People who haven’t yet reached this level of maturity tend to have certain self-concepts to defend or promote.
Learn more: The Selfie Generation: An Epidemic of Online Narcissism
💡 Subscribe and get a free ebook on how to get better PR ideas.
Life Experience and Maturity
Shaping technology to favour humanity will require a sizeable dose of maturity, character, and life experience.
John Mellkvist, a Swedish PR consultant and futurist, is on a personal quest to raise awareness that the “older” workforce is constantly undervalued.
For instance, Mellkvist is pushing local industry media to list “50 over 50” as a counterweight to all junior marketing and PR listings. I support his work wholeheartedly, of course, but I can’t help but react against the absurdity of underestimating professionals with extensive experience and robust networks.
Why shouldn’t we be confident in shaping social media to reflect our generation better?
Read also: What Remains of the Xennial Generation?
Let Me Take a Selfie
I think of my behaviour on social media as I ponder the varying levels of emotional maturity among my peers in the selfie generation. Getting sucked into a maelstrom of clickbait and humblebrags is taxing.
It’s a peculiar side-effect: online self-publishing with zero friction has made it easy to resort to immature and reactive behaviours.
Imagine if we, at least those who think of ourselves as adults and wish to opt out of the Selfie Generation, could shift our approach to social media. How wonderful!
Good stuff.
But first, let me take a selfie.
Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.
ANNOTATIONS
| 1 | Silfwer, J. (2021, August 10). Online Wannabeism: Why We Mimic Social Media Influencers. Doctor Spin | the PR Blog. https://doctorspin.net/online-wannabeism/ |
|---|---|
| 2 | Bernardini, J. (2014, June 30). The Infantilization of the Postmodern Adult and the Figure of Kidult. ResearchGate. https://www.researchgate.net/publication/291222595_The_Infantilization_of_the_Postmodern_Adult_and_the_Figure_of_Kidult |
| 3 | Silfwer, J. (2022, September 6). Social Media — The Good, the Bad, and the Ugly. Doctor Spin | The PR Blog. https://doctorspin.net/social-media/ |
| 4 | Silfwer, J. (2023, December 15). Echo Chambers: Algorithmic Confirmation Bias. Doctor Spin | The PR Blog. https://doctorspin.net/echo-chambers/ |
| 5 | Silfwer, J. (2020, June 4). The Spiral of Silence. Doctor Spin | the PR Blog. https://doctorspin.net/spiral-of-silence/ |
| 6 | Silfwer, J. (2023, November 22). The Anatomy of Attention. Doctor Spin | The PR Blog. https://doctorspin.net/attention/ |
