The Inbound Shift PR Strategy is immensely powerยญful for PR.
As optimยญising web conยญtent becomes increasยญingly essenยญtial, inbound comยญmuยญnicยญaยญtions is becomยญing an intriguing opporยญtunยญity for PR and marketing.
But when it comes to inbound comยญmuยญnicยญaยญtions, most PR proยญfesยญsionยญals today think about landยญing pages and conยญverยญsion rates.
Howeverโโโinbound comยญmuยญnicยญaยญtions is also a PR strategy.
Here we go:
The Inbound Shift for PR
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Inbound vs Outbound
The inbound mindยญset is a funยญdaยญmentยญal shift in the PR- and marยญketยญing industry.
Historically, many PR- and marยญketยญing departยญments have argued:
โWhy should we spend our PR- and marยญketยญing budgets on โalready acquiredโ audiences?โ
The truth isโโโitโs the othยญer way around.
Instead of โspamยญmingโ non-existยญing audiยญences, pubยญlic relaยญtions and marยญketยญing can do much more with existยญing online pubยญlics. 1Silfwer, J. (2015, June 11). The Publics in Public Relations. Doctor Spin | The PR Blog. https://โdocโtorโspinโ.net/โpโuโbโlโiโcโsโ-โiโnโ-โpโuโbโlโiโcโ-โrโeโlโaโtโiโoโns/
Drawing a line between those who know you and those who donโt know you is nothยญing new:
This inbound shift is the online equiยญvalยญent of drawยญing the line between those who know you and those who donโt know you:
If your Inbound Shift PR Strategy is good, you might not need to priยญorยญitยญise outยญbound PR strategiesโโโbecause your inbound audiยญence will attract outยญbound publics.
Learn more: The Inbound Shift PR Strategy: Beauty From Within
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Inbound Communications is Good PR
Inbound comยญmuยญnicยญaยญtions is more than deployยญing variยญous tacยญtics to capยญture online leads.
If your site isnโt growยญing, what hapยญpens if you comยญpensate for that lack of engageยญment by payยญing to 10x your traffic? Now you have 10x the numยญber of people who are not engagedโโโand your budget is spent. Doesnโt make much sense, right?
Many brands focus on landยญing pages for list buildยญing, conยญtent themes, call-to-actions, virยญal loops, conยญverยญsion rates, lead magยญnets, conยญtent upgrades, landยญing pages, a/โbโtesting, marยญketยญing autoยญmaยญtion, email marยญketยญing, etc.
Most comยญpanยญies want more traffic, fans, emails, and sales. But in most cases, reachยญing new outยญbound audiยญences isnโt the real problem:
If you sucยญcessยญfully engage your existยญing yet small online audiยญence, it wonโt stay small for much longer. In a wired world, people influยญence each othยญer, and people influยญence social media algorithms.
And thatโs the real PR power of inbound communications.
Thank you. Please supยญport my blog by sharยญing artยญicles with othยญer comยญmuยญnicยญaยญtions- and marยญketยญing proยญfesยญsionยญals. Please also conยญsider my PR serยญvices or speakยญing engageยญments.
PR Resource: More PR Strategies
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PR Resource: Types of Landing Pages
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Types of Landing Pages
Landing page (LP) = a single-purยญpose web page stripped of standยญard menus and sideยญbars with a single CTA (call-to-action) chosen to match the visitorโs demonยญstrated intent.
Here are a few examples of landยญing page types:
The above examples are to name a few examples of landยญing pages. Only your imaยญginยญaยญtion will determยญine what types of effiยญcient landยญing pages you can develop!
Each landยญing page type serves a speยญcifยญic purยญpose in the cusยญtomยญer jourยญney, focusยญing on a single objectยญive: increasยญing conversions.
Read also: Types of Landing Pages
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Annotations
1 | Silfwer, J. (2015, June 11). The Publics in Public Relations. Doctor Spin | The PR Blog. https://โdocโtorโspinโ.net/โpโuโbโlโiโcโsโ-โiโnโ-โpโuโbโlโiโcโ-โrโeโlโaโtโiโoโns/ |
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