The PR BlogPublic RelationsMedia Relations & PublicityHow to Never Run Out of Great PR Ideas Again

How to Never Run Out of Great PR Ideas Again

An easy-to-use tool for coming up with powerful PR ideas.

Cover photo by Jerry Silfwer (Instagram)

Coming up with great PR ideas is a tough job.

Every once in a while, a great PR idea comes along. (Ambitious PR rockstars will keep a notepad close to jot down ideas as they occur.)

However, in most situations, we must develop awesome PR ideas from scratch — and on the spot. Generating inspired PR ideas is hard work and can sometimes be challenging.

To Spin Or Not To Spin - Inception - Spinning Top
To spin or not to spin. That’s the question.

To assist you in coming up with better PR ideas, I’ve assembled this easy-to-use tool. I’ve based this method on making lists and extracting PR ideas that you can use from them.

A Tool to Generate Great PR Ideas

Thank you for reading this article. Please consider supporting my work by sharing it with other PR- and communication professionals. For questions or PR support, contact me via [email protected].

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.


Please enter your comment!
Please enter your name here


Grab a free subscription before you go.

Get notified of new blog posts & new PR courses

🔒 Please read my integrity- and cookie policy.

Write B2B Blog Posts

Use my storytelling template (with action prompts) to create blog posts for B2B experts using The Outline Method. Including my 16-page How-To Guide, Demo Post, and professional feedback.

I've created the Venn diagram of corporate awareness to emphasise the importance of internal collaboration between public relations, marketing, and branding.
Most popular