Good PR vs Bad PR

Only PR problems can be fixed with PR.

Cover photo by Jerry Silfwer (Instagram)

What is good PR vs bad PR?

What constitutes good public relations doesn’t have to be complicated.

Here’s a simple matrix to keep things straight:

Nathan-W-Pyle-Squirrels-with-good-PR
Credit: Nathan W Pyle (Buzzfeed)

Good PR vs Bad PR

Only PR problems can be fixed with PR. Some problems aren’t PR problems, they’re just problems.

Doing the wrong things + Saying the wrong things = Bad PR

The PR function will only accelerate the organisation’s inevitable demise.

Doing the wrong things + Saying the right things = Bad PR

The organisation’s leadership must adhere to strategic advice from the PR function.

Doing the right things + Saying the wrong things = Bad PR

The organisation’s leadership must reform or replace the PR function.

Doing the right things + Saying the right things = Good PR

The PR function must maintain strategic advisory and good communication.

Read also: Good PR vs Bad PR

What does this mean?

This means that you can fix public relations problems but can’t fix organisational problems (bad products or services, unethical practices, illegal practices etc.) with PR activities.

Every now and then, I have to point out that some organisational problems aren’t PR problems; they’re organisational problems.

Jerry Silfwer
Jerry Silfwerhttps://www.doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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