My 175K+ TEDx Talk: A Simple Recipe for PR Success

What’s the recipe for PR success?

Since pub­lic rela­tions is such a potent tool, I wanted to share my most power­ful recipe for PR suc­cess with the TEDx audi­ence. I wanted to talk about the import­ance of identi­fy­ing a stu­pid major­ity to ensure your com­munity’s engage­ment. ¹Regarding stu­pid major­it­ies, Mark Twain sup­posedly said it best: “Whenever you find your­self on the side of the major­ity, it’s time to pause and reflect.”.

I also talk about eggs and bacon for break­fast, torches of free­dom, and why rock stars some­times get naked.

A Recipe for PR success

About my TEDx talk:

“How do you scale social rela­tion­ships in busi­ness? Online spin doc­tor and PR expert Jerry Silfwer explain why rela­tion­ships are vital for grow­ing your busi­ness and why brands must tar­get a stu­pid major­ity to attract the act­ive sup­port of a smart minor­ity.

Working out of both New York and Stockholm, Jerry has helped numer­ous world-renowned brands and star­tups activ­ate their fans online. […] In his talk, Jerry will reveal why we must stop obsess­ing over big reach num­bers in mar­ket­ing and PR and instead uncov­er the power of small num­bers.”

I gave this talk at TEDxÖstersund. 

Thank you so much for put­ting it togeth­er for all you ded­ic­ated pro­fes­sion­als who helped organ­ise this event. I enjoyed the exper­i­ence immensely (and it goes onto my Epic Year list, for sure), and I feel proud to have been invited to speak. 

Also, a big thanks go out to the fine folks at Mid Sweden University who appoin­ted me Alumni of the Month in September 2016.