What’s the recipe for PR success?
Since public relations is such a potent tool, I wanted to share my most powerful recipe for PR success with the TEDx audience. I wanted to talk about the importance of identifying a stupid majority to ensure your community’s engagement. 1Regarding stupid majorities, Mark Twain supposedly said it best: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”.
I also talk about eggs and bacon for breakfast, torches of freedom, and why rock stars sometimes get naked.
A Recipe for PR success
About my TEDx talk:
“How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silfwer explain why relationships are vital for growing your business and why brands must target a stupid majority to attract the active support of a smart minority.
Working out of both New York and Stockholm, Jerry has helped numerous world-renowned brands and startups activate their fans online. […] In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR and instead uncover the power of small numbers.”
I gave this talk at TEDxÖstersund.
Thank you so much for putting it together for all you dedicated professionals who helped organise this event. I enjoyed the experience immensely (and it goes onto my Epic Year list, for sure), and I feel proud to have been invited to speak.
Also, a big thanks go out to the fine folks at Mid Sweden University who appointed me Alumni of the Month in September 2016.
|Regarding stupid majorities, Mark Twain supposedly said it best: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”|