Doctor SpinPublic RelationsPR StrategyMy 175K+ TEDx Talk — A Simple Recipe for PR Success

My 175K+ TEDx Talk — A Simple Recipe for PR Success

Hearty breakfasts, torches of freedom, and why rock stars get naked.

What’s the recipe for PR success?

Since public relations is such a potent tool, I wanted to share my most powerful recipe for PR success with the TEDx audience. I wanted to talk about the importance of identifying a stupid majority to ensure your community’s engagement. 1Regarding stupid majorities, Mark Twain supposedly said it best: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”.

I also talk about eggs and bacon for breakfast, torches of freedom, and why rock stars sometimes get naked.

A Recipe for PR success

About my TEDx talk:

“How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silfwer explain why relationships are vital for growing your business and why brands must target a stupid majority to attract the active support of a smart minority.

Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. […] In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR and instead uncover the power of small numbers.”

I gave this talk at TEDxÖstersund.

Thank you so much for putting it together for all you dedicated professionals who helped organise this event. I enjoyed the experience immensely (and it goes onto my Epic Year list, for sure), and I feel proud to have been invited to speak.

Also, a big thanks go out to the fine folks at Mid Sweden University who appointed me Alumni of the Month in September 2016.

Cover photo by Jerry Silfwer (Prints/Instagram)

FOOTNOTES
FOOTNOTES
1 Regarding stupid majorities, Mark Twain supposedly said it best: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”

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Jerry Silfwer
Jerry Silfwerhttps://www.doctorspin.net/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
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ROI and PR are like oil and water — they don't mix well. The basic ROI model lacks fundamental variables to be useful for PR
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