The PR BlogPublic RelationsPR StrategyMy 175K+ TEDx Talk: A Simple Recipe for PR Success

My 175K+ TEDx Talk: A Simple Recipe for PR Success

Hearty breakfasts, torches of freedom, and why rock stars get naked.

Cover photo: @jerrysilfwer

What’s the recipe for PR success?

Since pub­lic rela­tions is such a potent tool, I wanted to share my most power­ful recipe for PR suc­cess with the TEDx audi­ence. I wanted to talk about the import­ance of identi­fy­ing a stu­pid major­ity to ensure your com­munity’s engage­ment. 1Regarding stu­pid major­it­ies, Mark Twain sup­posedly said it best: “Whenever you find your­self on the side of the major­ity, it’s time to pause and reflect.”.

I also talk about eggs and bacon for break­fast, torches of free­dom, and why rock stars some­times get naked.

A Recipe for PR success

About my TEDx talk:

How do you scale social rela­tion­ships in busi­ness? Online spin doc­tor and PR expert Jerry Silfwer explain why rela­tion­ships are vital for grow­ing your busi­ness and why brands must tar­get a stu­pid major­ity to attract the act­ive sup­port of a smart minor­ity.

Working out of both New York and Stockholm, Jerry has helped numer­ous world-renowned brands and star­tups activ­ate their fans online. […] In his talk, Jerry will reveal why we must stop obsess­ing over big reach num­bers in mar­ket­ing and PR and instead uncov­er the power of small num­bers.”

I gave this talk at TEDxÖstersund. 

Thank you so much for put­ting it togeth­er for all you ded­ic­ated pro­fes­sion­als who helped organ­ise this event. I enjoyed the exper­i­ence immensely (and it goes onto my Epic Year list, for sure), and I feel proud to have been invited to speak. 

Also, a big thanks go out to the fine folks at Mid Sweden University who appoin­ted me Alumni of the Month in September 2016.

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

1 Regarding stu­pid major­it­ies, Mark Twain sup­posedly said it best: “Whenever you find your­self on the side of the major­ity, it’s time to pause and reflect.”
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo has nothing to do with public relations, of course. I share for no other reason that I happen to enjoy photography. Call it an “ornamental distraction”—and a subtle reminder to appreciate nature.

The cover photo has


Grab a free subscription before you go.

Get notified of new blog posts
& new PR courses

🔒 Please read my integrity- and cookie policy.

Latest Posts
Similar Posts
Most Popular