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10 years, 10 Cision PR Influencer Award Nominations

Here’s to a decade of PR experience—cheers!

Cover photo: @jerrysilfwer

A dec­ade of Cision PR Influencer Award nominations.

Cision Scandinavia is cel­eb­rat­ing its 10th anniversary of the Cision PR Influencer Award.

And I had the pleas­ure of being nom­in­ated for the 10th time.

Here we go:

Cision PR Influencer Award
Cision Scandinavia is cel­eb­rat­ing its 10th anniversary of the Cision PR Influencer Award.

The Cision PR Influencer Award

I’ve had the hon­our and pleas­ure of being nom­in­ated by Cision Scandinavia in 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019 — and now also in 2020 for the Cision PR Influencer Award.

I would lie if I said I wasn’t slightly pleased with myself for being nom­in­ated for a decade.

As fol­lows, I pride myself on being some­what con­sist­ent, espe­cially since this blog, Doctor Spin, has been the cent­ral hub for online shar­ing since the start of my career. Online influ­ence has nev­er been the goal but rather a side-effect of shar­ing my pas­sion for pub­lic relations. 

Since I won in 2016, I have kept my fin­gers crossed for John Mellqvist, a seni­or con­sult­ant and futur­ist at Techposition. There are many great com­mu­nic­at­ors among the nom­in­ees, but I’m incred­ibly impressed by John’s work:

John has dili­gently fought with the stu­pid major­ity who believe that get­ting older is only about get­ting less young. Fighting ageism in the work­place is a worth­while pur­suit. 1Silfwer, J. (2023, December 20). The Formula for Personal Branding. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​f​o​r​m​u​l​a​-​f​o​r​-​p​e​r​s​o​n​a​l​-​b​r​a​n​d​i​ng/

In any case, I cel­eb­rate this dec­ade of PR work, from New York to Stockholm, from agency to inde­pend­ent adviser — cheers!

More per­son­al mile­stones? Here we go:


Please sup­port my PR blog by shar­ing it with oth­er com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

PR Resource: Personal Branding

Spin Academy | Online PR Courses

Doctor Spin’s Formula for Personal Branding

Here’s my action­able for­mula for per­son­al branding:

Stupid Majority + Smart Minority = PR Success

What do these con­cepts mean?

Stupid Majority = a major­ity of today that will stead­ily decline into a minor­ity of tomorrow.

Smart Minority = a minor­ity of today that will grow into a new major­ity of tomorrow.

So, what do you have to do exactly?

Identify your Stupid Majority. For example, in my niche, the pub­lic rela­tions industry, there are plenty:

  • PR is all about pub­li­city and media rela­tions.”
  • Digital com­mu­nic­a­tion is too tech­nic­al for PR pro­fes­sion­als.”
  • PR pro­fes­sion­als must talk using cor­por­ate plat­it­udes.”
  • PR pro­fes­sion­als must send out shitty press releases.”
  • Working with influ­en­cers is mar­ket­ing, not PR.”
  • PR will be okay once we fig­ure out how to cal­cu­late ROI.”
  • The PR func­tion should be rep­res­en­ted at the C‑level no mat­ter what.”
  • Corporate com­mu­nic­a­tion and CSR must be ‘boomer bor­ing,’ cringe, and woke.”
  • PR pro­fes­sion­als don’t have to know any­thing about web design, art dir­ec­tion, or UIX.”
  • To work with PR, you don’t have to know any­thing about PR his­tory, aca­dem­ic research, or theories.”
  • A PR strategy is the same as a PR plan.”

And so on. 

There are plenty of Stupid Majorities (and cor­res­pond­ing Smart Minorities) every­where — as long as you’re will­ing to scratch the sur­face. To get star­ted, you must brain­storm and pro­duce a list for your niche or industry.

Give your­self 30 minutes to pro­duce such a list.

Learn more: The Formula for Personal Branding

💡 Subscribe and get a free ebook on how to get bet­ter PR ideas.

ANNOTATIONS
ANNOTATIONS
1 Silfwer, J. (2023, December 20). The Formula for Personal Branding. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​f​o​r​m​u​l​a​-​f​o​r​-​p​e​r​s​o​n​a​l​-​b​r​a​n​d​i​ng/
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has

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