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Cision PR Influencer of the Year — Jerry Silfwer

I get to feel like a PR superstar for a whole year.

Cover photo: @jerrysilfwer


I won the Cision PR Influencer Award!

Jerry Silfwer is Sweden’s most influ­en­tial digit­al PR pro­fes­sion­al in 2016.”

I won’t lie: hear­ing those words blast­ing out from the ven­ue speak­ers felt awe­some. Yesterday, I was awar­ded Cision’s PR Influencer Award.

Here we go:

PR Influencer of the Year

I’ve been nom­in­ated yearly here in Sweden since the award was foun­ded in 2011, and for me, the sixth nom­in­a­tion was the charm! Good times (and an event to add to my Epic Year list). 

Plus, I’m allowed to feel like a PR super­star for a year.

More per­son­al mile­stones? Here we go:

Signature - Jerry Silfwer - Doctor Spin

Thanks for read­ing. Please sup­port my blog by shar­ing art­icles with oth­er com­mu­nic­a­tions and mar­ket­ing pro­fes­sion­als. You might also con­sider my PR ser­vices or speak­ing engage­ments.

PR Resource: Personal Branding

Spin Academy | Online PR Courses

Doctor Spin’s Formula for Personal Branding

Here’s my action­able for­mula for per­son­al brand­ing:

Stupid Majority + Smart Minority = PR Success

What do these con­cepts mean?

Stupid Majority = a major­ity of today that will stead­ily decline into a minor­ity of tomorrow.

Smart Minority = a minor­ity of today that will grow into a new major­ity of tomorrow.

So, what do you have to do exactly?

Identify your Stupid Majority. For example, in my niche, the pub­lic rela­tions industry, there are plenty:

  • PR is all about pub­li­city and media relations.”
  • Digital com­mu­nic­a­tion is too tech­nic­al for PR pro­fes­sion­als.”
  • PR pro­fes­sion­als must talk using cor­por­ate plat­it­udes.”
  • PR pro­fes­sion­als must send out shitty press releases.”
  • Working with influ­en­cers is mar­ket­ing, not PR.”
  • PR will be okay once we fig­ure out how to cal­cu­late ROI.”
  • The PR func­tion should be rep­res­en­ted at the C‑level no mat­ter what.”
  • Corporate com­mu­nic­a­tion and CSR must be ‘boomer bor­ing,’ cringe, and woke.”
  • PR pro­fes­sion­als don’t have to know any­thing about web design, art dir­ec­tion, or UIX.”
  • To work with PR, you don’t have to know any­thing about PR his­tory, aca­dem­ic research, or theories.”
  • A PR strategy is the same as a PR plan.”

And so on. 

There are plenty of Stupid Majorities (and cor­res­pond­ing Smart Minorities) every­where — as long as you’re will­ing to scratch the sur­face. To get star­ted, you must brain­storm and pro­duce a list for your niche or industry.

Give your­self 30 minutes to pro­duce such a list.

Learn more: The Formula for Personal Branding

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Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has



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