I’m the new CEO of KIX Communication Index.
As of November 2020, I’m starting my position as the CEO at KIX Communication Index.
What does that mean?
Here we go:
KIX Communication Index
Based on thousands of hours of academic research, the communication scientists at Mid Sweden University have developed an online tool to survey communicators, executives, and employees to determine an organisation’s communication maturity.
The result is an index between 0 – 10 in five critical success areas. The science is peer-reviewed and published in Public Relations Review, Volume 45, Issue 4.
BizMaker and MIUN Holding are backing the company.
As CEO of KIX Communication Index, one of my many objectives will be positioning the brand and enabling international expansion.
Being a science geek myself, this should be right up my alley. Plus, I’ll be helping KIX clients who need additional support in improving their strategic communication — so I’ll still be consulting via Spin Factory.
Interested in surveying your organisation to learn how mature your communication is and get clear instructions on improving?
Publicity: “Pr-profilen Jerry Silfwer som ny vd på KIX Kommunikationsindex” (Swedish) in Resumé.
More personal milestones? Here we go:
Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.
PR Resource: Measure Public Relations
Spin Academy | Online PR Courses
How To Measure Public Relations
How do you measure public relations (PR)? I recommend measuring attitudes and behaviours using questionnaires, rating scales, interviews, reports (logs, journals, diaries, etc.), and observations.
My recommendation: I recommend the Sociological Method for getting valuable and actionable results from measuring public relations. This means measuring attitudes and behaviours. 1Silfwer, J. (2021, March 4). Methods of Measuring Public Relations. Doctor Spin | The PR Blog. https://doctorspin.net/measuring-public-relations/
There are a few things to think about to measure attitudes and behaviours correctly. 2Educational Communications and Technology. (2001, August 3). 34.5 Measuring Attitudes. The Handbook of Research for Educational Communications and Technology. … Continue reading
Attitude Measurements in PR
An attitude measurement should meet the following criteria:
There are four main types of attitude measurement approaches:
There are four main types of attitude measurement methods:
I recommend using questionnaires and standardised interviews for public relations measurements:
Validity. Attitudes are psychological, so I strive to clarify what I want to measure, nothing more, nothing less. And I never add any unnecessary complexity.
Reliability. People experience the world differently. But even if attitude measurements aren’t exact, their usefulness for PR more than makes up for it.
Learn more: How To Measure Public Relations
💡 Subscribe and get a free ebook on how to get better PR ideas.
ANNOTATIONS
| 1 | Silfwer, J. (2021, March 4). Methods of Measuring Public Relations. Doctor Spin | The PR Blog. https://doctorspin.net/measuring-public-relations/ |
|---|---|
| 2 | Educational Communications and Technology. (2001, August 3). 34.5 Measuring Attitudes. The Handbook of Research for Educational Communications and Technology. https://members.aect.org/edtech/ed1/34/34 – 05.html |
