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Milestone: I’m the New CEO of KIX Communication Index

Introducing a new method for measuring communication maturity.

Cover photo: @jerrysilfwer

I’m the new CEO of KIX.

As of November 2020, I’m enter­ing the CEO role at KIX Communication Index.

Based on thou­sands of hours of aca­dem­ic research, the com­mu­nic­a­tion sci­ent­ists at Mid Sweden University have developed an online tool to sur­vey com­mu­nic­at­ors, exec­ut­ives, and employ­ees to determ­ine an organisation’s com­mu­nic­a­tion maturity.

The res­ult is an index between 0 – 10 in cru­cial suc­cess areas. The sci­ence is peer-reviewed and pub­lished in Public Relations Review, Volume 45, Issue 4.

BizMaker and MIUN Holding are back­ing the company.

As CEO of KIX Communication Index, one of my many object­ives will be pos­i­tion­ing the brand and enabling inter­na­tion­al expansion.

Being a sci­ence geek myself, this should be right up my alley. Plus, I’ll be help­ing KIX cli­ents who need addi­tion­al sup­port in improv­ing their stra­tegic com­mu­nic­a­tion — so I’ll still be consulting.

Interested in sur­vey­ing your organ­isa­tion to learn how mature your com­mu­nic­a­tion is and get clear instruc­tions on improv­ing? Please get in touch.

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

Publicity: “Pr-pro­fi­len Jerry Silfwer som ny vd på KIX Kommunikationsindex” (Swedish) in Resumé.

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo has nothing to do with public relations, of course. I share for no other reason that I happen to enjoy photography. Call it an “ornamental distraction”—and a subtle reminder to appreciate nature.

The cover photo has


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