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Milestone: I’m the New CEO of KIX Communication Index

Introducing a new method for measuring communication maturity.

Cover photo by Jerry Silfwer (Instagram)

I’m the new CEO of KIX.

As of November 2020, I’m entering the CEO role at KIX Communication Index.

Based on thousands of hours of academic research, the communication scientists at Mid Sweden University have developed an online tool to survey communicators, executives, and employees to determine an organisation’s communication maturity.

The result is an index between 0-10 in crucial success areas. The science is peer-reviewed and published in Public Relations Review, Volume 45, Issue 4.

BizMaker and MIUN Holding are backing the company.

As CEO of KIX Communication Index, one of my many objectives will be positioning the brand and enabling international expansion.

Being a science geek myself, this should be right up my alley. Plus, I’ll be helping KIX clients who need additional support in improving their strategic communication—so I’ll still be consulting.

Interested in surveying your organisation to learn how mature your communication is and get clear instructions on improving? Please get in touch.

Thank you for reading this article. Please consider supporting my work by sharing it with other PR- and communication professionals. For questions or PR support, contact me via [email protected].

Publicity: “Pr-profilen Jerry Silfwer som ny vd på KIX Kommunikationsindex” (Swedish) in Resumé.

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.


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