I know you nevÂer asked, but here’s my proÂgress (in chroÂnoÂloÂgicÂal order):
Taking picÂtures of wifey while she’s posÂing for Instagram.
Becoming comÂfortÂable with takÂing picÂtures in public.
Taking iPhone picÂtures like I’m Picasso of digitÂal phoÂtoÂgraphy or something.
Starting to folÂlow real phoÂtoÂgraphÂers on Instagram.
Realising that I’m a shit photographer.
Asking wifey to teach me how to take betÂter phoÂtos, but her explanÂaÂtions conÂfuse me.
Borrowing my wife’s Canon 70D.
Failing to underÂstand “Manual Mode.”
Watching YouTube tutoriÂals on shutÂter speed and aperÂture only to become more confused.
Returning to iPhone phoÂtoÂgraphy by getÂting a newÂer modÂel with “an excelÂlent camera.”
The iPhone camÂera has a mind of its own, and I realÂise I’m someÂhow desÂtroyÂing my picÂtures when editÂing them.
Watching YouTube videos on editing.
Realising that I’m shit at editÂing, too.
Trying many apps only to realÂise that most are marÂginÂally betÂter than Instagram’s natÂive tools.
Becoming frusÂtrated and almost givÂing up.
Deciding to become a good phoÂtoÂgraphÂer — whatever it takes.
Trying Adobe Lightroom CC, and my mind is blown.
Spending 100+ hours watchÂing Lightroom CC tutoriÂals on YouTube.
Realising that I need to be takÂing high-qualÂity RAW photos.
Going back to my wife’s Canon 70D.
Remembering that I’m shit at takÂing photos.
Putting in 150+ hours in the field just takÂing lots of photos.
After 4,000+ picÂtures, I start getÂting the hang of “Manual Mode.”
And look at me dodging and burnÂing in Photoshop!
Getting more likes on Instagram.
Looking at real phoÂtoÂgraphÂers’ work on Instagram and realÂising that I’m still shit.
Focusing (no pun intenÂded) on composition.
Realising that I know jack shit about subÂjects, leadÂing lines, balÂance, rule of thirds, negÂatÂive space, sepÂarÂaÂtion, etc.
Finding even betÂter phoÂtoÂgraphÂers on Instagram. Thinking of givÂing up.
Taking a good picÂture by chance, woohoo!
Getting my first full-format DSLR (Canon 5D MKII).
Talking about the importÂance of “paintÂing with light.”
Feeling a mad pasÂsion takÂing over my life.
And here we are. Work in proÂgress, mind you.
Thanks for readÂing. Please conÂsider sharÂing my pubÂlic relaÂtions blog with othÂer comÂmuÂnicÂaÂtion and marÂketÂing proÂfesÂsionÂals. If you have quesÂtions (or want to retain my PR serÂvices), please conÂtact me at jerry@​spinfactory.​com.
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My Renaissance Projects
The Renaissance was a periÂod of sigÂniÂficÂant culÂturÂal, artistÂic, politÂicÂal, and sciÂentifÂic rebirth in Europe, lastÂing from the 14th to the 17th cenÂtury, marked by a renewed interest in the clasÂsicÂal art and ideas of ancient Greece and Rome.
Inspired by lifelong artists and learners, I strive to always develÂop my creÂatÂive intelÂliÂgence, physÂicÂal strengths, and menÂtal well-being.
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
The Cover Photo
The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.
The cover photo has
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