The PR BlogCreativityProjects & MilestonesThe Photography Project: My Descent Into Madness

The Photography Project: My Descent Into Madness

My visual descent into a kind of soft-lit madness.

Cover photo by Jerry Silfwer (Instagram)

So, I decided to learn photography.

I know you never asked, but here’s my progress (in bullets):

  • Taking pictures of wifey while she’s posing for Instagram.
  • Becoming comfortable with taking pictures in public.
  • Taking iPhone pictures like I’m Picasso of digital photography or something.
  • Starting to follow real photographers on Instagram.
  • Realising that I’m a shit photographer.
  • Asking wifey to teach me how to take better photos but her explanations only make me more confused.
  • Borrowing my wife’s Canon 70D.
  • Failing to understand “Manual Mode.”
  • Watching YouTube tutorials on shutter speed and aperture only to become more confused.
  • Returning to iPhone photography by getting a newer model with “an excellent camera.”
  • The iPhone camera has a mind of its own, and I realise I’m somehow destroying my pictures when editing them.
  • Watching YouTube videos on editing.
  • Realising that I’m shit at editing, too.
  • Trying many apps only to realise that most of them are marginally better than Instagram’s native tools at best.
  • Becoming frustrated and almost giving up.
  • Deciding to become a good photographer—whatever it takes.
  • I try Adobe Lightroom CC, and my mind is blown.
  • Spending 100+ hours watching Lightroom CC tutorials on YouTube.
  • Realising that I need to be taking high-quality RAW photos.
  • Going back to my wife’s Canon 70D.
  • Remembering that I’m shit at taking photos.
  • Putting in 150+ hours in the field just taking lots of photos.
  • After 4,000+ pictures, I start getting the hang of “Manual Mode.”
  • And look at me dodging and burning in Photoshop!
  • Getting more likes on Instagram.
  • Looking at real photographers’ work on Instagram and realising that I’m still shit.
  • Focusing (no pun intended) on composition.
  • Realising that I know jack shit about subjects, leading lines, balance, rule of thirds, negative space, separation, etc.
  • Finding even better photographers on Instagram. Thinking of giving up.
  • Taking a good picture by chance, woohoo!
  • Getting my first full-format DSLR (Canon 5D MKII).
  • Talking about the importance of “painting with light.”
  • Feeling a mad passion taking over my life.

And here we are. Work in progress, mind you.

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.


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