Doctor SpinCreativityLife DesignThis Is My Phone Policy

This Is My Phone Policy

Published by unpopular demand.

Yes, I have a phone policy.

When it comes to media channels, we all have our favourites. For me, my phone isn’t one of them. To be less annoyed each day, I decided to write a phone policy.

Here’s goes:

Phone Policy: Do Not Answer

These are the situations when I’m not going to answer my phone:

  • While with friends and family.
  • While in traffic.
  • While thinking about important things.
  • While in a meeting.
  • While writing or creating.
  • While sleeping (or having sex).
  • While at the gym or out running.
  • While in the bathroom. 
  • While doing housework (laundry, cooking, cleaning etc.)
  • While meditating.
  • While listening to music (or dancing).
  • While eating (or drinking).
  • While watching Twin Peaks.
  • While grocery shopping.
  • While spending time in nature with my camera.
  • While picking up my son at kindergarten.
  • When the phone number isn’t already in my phone book.
  • When I don’t feel like talking on the phone.

Phone Policy: Do Answer

These are the situations when I will answer the phone:

  • When I’m close to my phone when it rings, and none of the above scenarios applies, and the phone number belongs to someone that I genuinely feel like talking to at that precise moment in time.
  • When kindergarten staff calls.
  • When wifey calls.
  • When the call is scheduled.

Phone Policy: Reply To Text Messages

My boss1That would be me. says that being available for unscheduled phone calls is not part of my job description.

Is there a potential crisis? What then?
I instruct my clients to send a text message along these lines:

“Jerry. Code red. Can you make yourself available for a quick call?”

If you’re my client and you send me a text like that, I’ll be in DEFCON 1.

Still, I’ve gotten one or two snarky remarks due to this phone policy.

“Jerry. I called you first, but you didn’t answer, so I took my business elsewhere.”

And that’s not a problem, I think.

If someone is under the impression that my expertise is so easily replaced, we shouldn’t be working together anyway.

It’s a presumptive problem that sorts itself out, one could say.

Cover photo by Jerry Silfwer (Prints/Instagram)

1 That would be me.


Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
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In 1996, Nick Cave submitted a petition to the MTV Video Music Awards demanding the video for his duet with Kylie Minogue be removed.
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