The Ikigai Test

What’s at the centre of who you should be?

Cover photo: @jerrysilfwer

tl:dr;
Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this simple self-test to evaluate the direction of your life.

Try this simple iki­gai test.

I am (like many oth­ers, I’m sure) par­tial to the concept of iki­gai (生き甲斐). Ikigai is a Japanese concept that means “reas­on for being.”

How can you use the iki­gai test for self-development?

Here we go:

The Ikigai Test

Have you been pon­der­ing your rais­on d’être? The term iki­gai comes from two Japanese words:

  • Iki (生き) – mean­ing life or being alive.
  • Gai (甲斐) – mean­ing worth or value.

While the Western adapt­a­tion often treats iki­gai like a pro­ductiv­ity hack or a pur­pose-find­ing work­shop, it’s less rigid in its ori­gin­al Japanese con­text. It doesn’t require you to mon­et­ise your pas­sion or save the world — it can simply mean appre­ci­at­ing small joys, like sip­ping tea on a quiet morn­ing or tend­ing to a bon­sai tree. 

It’s more about pro­cess than out­come.

Ikigai is often described as the inter­sec­tion of what you love, what you’re good at, what the world needs, and what you can be paid for — a har­mo­ni­ous con­ver­gence that sup­posedly leads to a ful­filling life.

The Ikigai Test.
The Ikigai Test.

Here’s the first step of the iki­gai test for the inter­sect­ing middle lay­er, where I would say that:

  • My pas­sion: Communication
  • My mis­sion: Teaching
  • My pro­fes­sion: Public Relations
  • My voca­tion: Learning and Sharing

Then, here’s the second step of my iki­gai test for the out­er lay­er (based on my middle lay­er answers):

1. That which I love (Passion & Mission): CommunicationTeaching

2. That which the world needs (Mission + Vocation): Teaching + Learning and Sharing

3. That which I can get paid for (Profession + Vocation): Public Relations + Learning and Sharing

4. That which I’m good at (Passion + Profession): Communication + Public Relations

All good. My answers seem to work well with the out­er lay­er of the Ikigai diagram. 

So, for the third step, and based on my answers, what can I place in the centre (the Ikigai) that works?

  • My iki­gai: Creating Online PR Courses

Whohoo! That works!
Can you make it work, too?

Nota bene:

I under­stand that turn­ing iki­gai into “find your dream job!” is like using med­it­a­tion to increase pro­ductiv­ity — miss­ing the point entirely.

Life doesn’t have to be per­petu­ally mean­ing­ful or joy­ous. Striving for con­stant align­ment of these circles can some­times add unne­ces­sary pressure.

Learn more: The Ikigai Test

Concluding Thoughts

While doing this little exer­cise, I was sur­prised that teach­ing came to me without hes­it­a­tion. There’s a dis­tinct dif­fer­ence between doing things for oth­ers (like a con­sult­ant) and show­ing people how to do them for them­selves (like a teacher).

Moving for­ward, I will try to be mind­ful of this dif­fer­ence to ensure that my iki­gai becomes a real­ity — for myself and every­one around me.


Jerry Silfwer - Doctor Spin - Spin Factory - Public Relations

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Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Whispr Group NYC, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

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