My 2018 Annual Review

The year of turning 39.

Cover photo: @jerrysilfwer


Time for my 2018 annu­al review.

In this blog art­icle, I’ll do my best to answer these three ques­tions: 1This format is inspired by James Clear’s annu­al reviews.

What went well this year?
What did­n’t go so well this year?
What am I work­ing toward?

Here we go:

1. What Went Well This Year?

Lost 12 kg and made myself phys­ic­ally stronger. Got into a healthy exer­cise regi­men and star­ted los­ing some unne­ces­sary weight. What got me star­ted and kept me on track was vari­ous pulse train­ing pro­grams. For some reas­on, my body and gen­er­al mood seem to respond well to phys­ic­al activ­ity meas­ured not by time or res­ist­ance but by time spent in dif­fer­ent pulse zones.

Abandoned ship. I was the first to leave the agency star­tup I was part of. Now, I don’t blame any­one for things not work­ing out, but some­times you real­ise that you’re in a group with dif­fer­ent vis­ions for the future. I don’t regret giv­ing it a go, but I’m most proud of being able to eject myself soon­er rather than later. And, the agency itself closed up shop about five months later any­way. Live, learn — and move on.

Videography and pho­to­graphy. Taking pho­tos has become a con­sist­ent part of my life — and I love it. It has helped me recon­nect with nature, and it’s such a priv­ilege to let go of work and focus on being cre­at­ive for cre­ativ­ity’s sake. Also learnt a lot about video as well, and it would be fun to explore it a bit fur­ther as well.

Paternity leave. Since things did­n’t work out pro­fes­sion­ally, I made good use of my time by mak­ing sure to max out my patern­ity leave this year. Every day I spend qual­ity time with Jack is a moment­ous day, and I’m almost sad that he’s grow­ing and devel­op­ing so fast. Sometimes, I wish that he would stay four years old forever.

2. What Didn’t Go So Well This Year?

Accounting fiasco. Turns out my account­ing firm has done a less-than-stel­lar job with my books. This became ter­ri­fy­ingly appar­ent as I decided to change to anoth­er account­ing firm. We had to undo and recre­ate all the book­keep­ing back to 2014 lit­er­ally. Long story short: I’ve paid twice as much tax as I leg­ally should. So, the good news is that I’ll get some money back. Still, I’d rather have those years of stress undone.

The video idea. For 2017, I thought that video pro­duc­tion would be a great busi­ness. Turns out that cor­por­ate video is still nice-to-have rather than need-to-have. Maybe I was too early here?

3. What Am I Working Toward?

I landed a new job in the first half of 2019. So, this one will be tricky since I want to go for a cor­por­ate role with­in mar­ket­ing, com­mu­nic­a­tions, or PR. This is tricky because every­one I know thinks of me as the quint­es­sen­tial agency- or advisor type. I must get back in the game after my patern­ity leave and hustle. 

#365photochallenge. The idea is to push me to post a photo a day on my Instagram account for the whole of 2019 to get bet­ter at both pho­to­graphy and edit­ing. Also, I’m hop­ing that this will push me to get out with my cam­era more often.

Signature - Jerry Silfwer - Doctor Spin

Thanks for read­ing. Please sup­port my blog by shar­ing art­icles with oth­er com­mu­nic­a­tions and mar­ket­ing pro­fes­sion­als. You might also con­sider my PR ser­vices or speak­ing engage­ments.

1 This format is inspired by James Clear’s annu­al reviews.
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has



Subscribe to Spin Control—it’s 100% free!

Join 2,550+ fellow PR lovers and subscribe to Jerry’s free newsletter on communication and psychology.
What will you get?

> PR commentary on current events.
> Subscriber-only VIP content.
> My personal PR slides for .key and .ppt.
> Discounts on upcoming PR courses.
> Ebook on getting better PR ideas.
Subscribe to Spin Control today by clicking SUBMIT and get your first send-out instantly.

Latest Posts
Similar Posts
Most Popular