My 2022 Annual Review

The year of turning 43.

Cover photo: @jerrysilfwer


Time for my 2022 annu­al review.

In this post, I’ll do my best to answer these three ques­tions: 1This format is inspired by James Clear’s annu­al reviews.

What went well this year?
What did­n’t go so well this year?
What am I work­ing toward?

Here we go:

What Went Well This Year?

Epic sum­mer. Both wifey and I inves­ted in extra-long vaca­tions, and with our 8‑year-old son, we spent most of the sum­mer without par­tic­u­lar plans. We talked, laughed, walked, took pho­tos, went on hikes, went for mid­night swims, cre­ated con­tent, binged tv series, and cooked good food togeth­er. I learned that hap­pi­ness could be found in hav­ing empty cal­en­dars together.

Dad stuff. It’s not easy being a good fath­er or know­ing what that entails, but I think I’m doing quite alright. Regarding oblig­a­tions, being a par­ent is what I care more about than any­thing else. 

Sales. In my part-time role as CEO at KIX Index, I con­ver­ted twelve major brands into cli­ents dur­ing the year. People in our loc­al mar­ket are now begin­ning to refer to our product as a stand­ard measurement.

Video edit­ing. Since I’m also in the pro­cess of cre­at­ing online PR courses right now, I now know how to edit videos at a decent level. Learning about video record­ing, audio cap­tur­ing, stu­dio light­ing, and video edit­ing has been over­whelm­ing, but I’m grate­ful for these prac­tic­al com­mu­nic­a­tion skills.

Watch col­lec­tion. Some time ago, I took an interest in watches. And now I have twelve incred­ible (and care­fully researched and acquired) watches that bring me much joy. So, I’m now the own­er of a grow­ing watch col­lec­tion — and a sta­tion of watch mod­ding tools.

OMAD (One Meal a Day). For 365 days, I’ve prac­tised inter­mit­tent fast­ing by eat­ing once daily. I’m not recom­mend­ing 23:1 to any­one, but I appre­ci­ate how eat­ing once daily makes me feel. 

My first digit­al product. While edit­ing my online PR course, I also launched a digit­al product on how to write B2B blog posts.

What Didn’t Go So Well This Year?

Missed the dead­line — again. Creating and launch­ing online courses at Spin Academy is chal­len­ging. Still, I don’t want to lower my stand­ards, so I keep fight­ing through the pro­cess. And I’m get­ting close to pub­lish­ing two stel­lar online PR courses using SamCart. 2023 will be the year!

Not enough sleep. In 2022, I aver­aged 5 hours and 14 minutes per night. What the heck am I doing with all that wak­ing time? As it turns out, I read non-fic­tion books, write stuff that (lit­er­ally) nev­er sees the light of day, and watch YouTube gam­ing con­tent. My real­isa­tion is crys­tal clear: I must pri­or­it­ise sleep.

Wasted efforts. I spent a ridicu­lous amount of time learn­ing how to speed up web­sites. In hind­sight, it was­n’t fun, and the res­ults wer­en’t over­whelm­ing. For some reas­on, I spent an unreas­on­able amount of time on this project.

What Am I Working Toward?

Focus. In 2023, I’ve been a freel­ance PR adviser for ten years. The endeav­our has­n’t been a straight shot: I first thought I wanted to build an agency — only to real­ise I did­n’t. Then, I took 14 months of paternal leave. I also joined an online video busi­ness for a while. I’ve worked part-time with a sci­ence star­tup for the last two years. I’m determ­ined to trans­ition into a full-time effort before the end of the year.

Signature - Jerry Silfwer - Doctor Spin

Thanks for read­ing. Please sup­port my blog by shar­ing art­icles with oth­er com­mu­nic­a­tions and mar­ket­ing pro­fes­sion­als. You might also con­sider my PR ser­vices or speak­ing engage­ments.

1 This format is inspired by James Clear’s annu­al reviews.
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that there is more to life than strategic communication.

The cover photo has



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