My 2017 Annual Review

The year of turning 38.

Cover photo by Jerry Silfwer (Instagram)

Time for my 2017 annual review.

In this blog article, I’ll do my best to answer these three questions:1This format is inspired by James Clear’s annual reviews.

What went well this year?
What didn’t go so well this year?
What am I working toward?

Here we go:

1. What Went Well This Year?

Photography. Since wifey’s into photography, I’ve also explored this interest. It’s a great way to spend time outdoors. It’s a creative pursuit involving technology, software, and social media. I’ve done quite a lot of studying on the subject, and the more I learn, the better I get (which isn’t always the case). I’m not a “great photographer” by any stretch, but I’m getting to the point where I at least start to know what the heck I’m doing. I at least feel like I’ve gotten past mount stupid!

Jack. I’ve spent a lot of quality time with my son due to wifey’s odd work hours. It feels like it’s been precious for both of us.

Career change. I felt like my professional learning curve stalled, so I had to take action and do something different for a while. So, I abandoned my otherwise cherished life as a freelancer to pursue another entrepreneurial challenge together with others. I learned tons of video production and programmatic advertising in the processes, two otherwise weak spots in my professional toolbox.

Supporting my wife’s career. Wifey works as a television host for a daily live format on Swedish crime. She’s remarkable, I think, and I’m proud to have been prioritising her career over mine during this year. And it hasn’t been a sacrifice; it has instead been gratifying to support her in her professional development.

2. What Didn’t Go So Well This Year?

Midlife crisis. Throughout the year, I couldn’t figure out my place in life. Maybe I’ve experienced an early onset mid-life crisis? I had difficulties updating my social media channels simply because I had trouble believing why anyone would care about my life and what I had to say. And I started second-guessing my motivations for having a “personal brand”—who am I trying to impress and why?

Entrepreneurial stress. Building a brand is tremendous fun, but most of the administrative work that goes with it is mind-numbing. And starting a brand new agency (with a new direction) with four senior consultants require a lot of new business from day one to cover all expenses. It takes a lot of energy, for sure.

3. What Am I Working Toward?

Getting back into health. Sadly, I came out of 2017 in worse shape (mentally and physically) than I entered it. The number one priority in 2018 will be to take measures to take better care of myself. I want to live a long and healthy life with my wife and son, so I’m working on several severe steps to get my priorities in order.

Figure things out. My inner drive is a large part of who I am, and I’m just completely lost without it. If this is a midlife crisis, it can’t last forever anyway. I’m still an intelligent individual with many unique skills, and I believe that my best professional years in life are still ahead of me.

1 This format is inspired by James Clear’s annual reviews.


Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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We were chasing waterfalls in Älvdalen, Sweden. This amazing place is called Stopfallet. We've been here several times before and can't wait to return.
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