My 2015 Annual Review

The year of turning 36.

Cover photo: @jerrysilfwer

Time for my 2015 annu­al review.

I’ll do my best to answer three ques­tions in this post: 1This format is inspired by James Clear’s annu­al reviews.

What went well this year?
What didn’t go so well this year?
What am I work­ing toward?

Here we go:

1. What Went Well This Year?

Family life. My son, Jack, was born in September 2014, but 2015 was when I got to know him. Everything is turned upside-down, of course, but I’m happy to have spent so much time with him this year. And I’m equally thank­ful to share this jour­ney with my beloved wifey, Lisah.

Freelance life­style. I’ve been work­ing at vari­ous agen­cies for the last dec­ade, so the ‘agency life­style’ is my default set­ting. When I star­ted my com­pany in 2013, I always thought that I would build an agency in the back of my mind. However, in 2015, I embraced the fact that freel­an­cing is a way of life that’s excit­ing to me.

28 days. It wasn’t planned, but one day I got the idea of cre­at­ing a free 28-day email course in which I share 28 PR- and digit­al mar­ket­ing “secrets.” I had no expect­a­tions what­so­ever, but I’ve had close to 2,000 par­ti­cipants to date. To me, that’s an unex­pec­ted success.

Declutter. For 2015, I wanted to sim­pli­fy my life fur­ther (and for this, I can recom­mend “Essentialism — The Disciplined Pursuit Of Less by Greg McKeown”). I tweaked my freel­ance life­style and got rid of lots of mater­i­al stuff. I’ve also suc­cess­fully moved all my paper­work into the cloud.

Tracking. In 2015, I took action and star­ted to track vari­ous aspects of my life more ser­i­ously. First, I got ser­i­ous about bio­met­rics, DNA ana­lys­is, sleep ana­lys­is, nutri­tion­al intake, heart rate, and train­ing load; you name it. I also track my email beha­viour, invoicing pat­terns, work hours, etc. It’s early days, but it has helped me ask bet­ter questions.

New com­pany name. I changed my busi­ness name from Mad Science Digital to Spin Factory. It was a small — but essen­tial — step to com­mem­or­ate the shift from agency ambi­tions to a freel­ance mindset.

2. What Didn’t Go So Well This Year?

Unfinished side pro­jects. We all have them. I have sev­er­al side pro­jects that I am pur­su­ing. However, the only side pro­ject I man­aged to get off the ground was the 28-day email course — and that mini-pro­ject wasn’t even planned.

Lack of account­ab­il­ity. This is, I think, the main reas­on why many of my side pro­jects nev­er got off the ground. Because what hap­pens if I don’t push these side pro­jects for­ward? Nothing.

3. What Am I Working Toward?

Speaking. For some reas­on, I feel strangely com­fort­able up on stage. However, I’ve always con­sidered myself a PR pro­fes­sion­al but nev­er a speak­er. So, I haven’t pur­sued speak­ing oppor­tun­it­ies pro­act­ively. But in 2016, I’ll strive to take pub­lic speak­ing more seriously.

Survivalism. For years, I’ve been strug­gling to find a hobby. However, noth­ing sticks. I envy people with pas­sions like surf­ing, ski­ing, dan­cing, fash­ion, travel, climb­ing, etc. I’m cur­rently read­ing many books on sur­viv­al­ism and prep­ping; maybe that could be an interest to explore further.

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

1 This format is inspired by James Clear’s annu­al reviews.
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo


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