My 2016 Annual Review

The year of turning 37.

Cover photo by Jerry Silfwer (Instagram)

Time for my 2016 annual review.

I’ll do my best to answer three questions in this post: 1This format is inspired by James Clear’s annual reviews.

What went well this year?
What didn’t go so well this year?
What am I working toward?

Here we go:

1. What Went Well This Year?

Cision PR Influencer Award. After being nominated for five years, I got the Cision Scandinavia’s PR Influencer Award. It’s always debatable whether the right person or not won, but the big thing with winning this award was the feeling of gratitude for being recognized.

TEDx. I talked about stupid majorities in Östersund, Sweden. In retrospect, I’m don’t feel that I gave the best talk I could do. I accidentally switched my slideshow to an older version, so I had to improvise a lot. And right before going up, I was struck with nervousness (public speaking usually don’t make me nervous), so I messed up my English. On top of this, I had a severe eye infection and a high fever. Lots of excuses right there, but that’s not the point; I’m still proud of being allowed to be part of the TEDx tradition — and I want to go at it again, and better!

Better seminars. Before this year, I focused a bit more on giving better seminars. I’ve always seen myself as a practitioner who sometimes talks to people about what I do and how they can do it. This year, I wanted to take my public speaking more seriously and prepare more adequately for each talk. In 2016, I averaged more than one talk per month, and I think I did well (consistently above 4.3/5).

Hard reset (part one). I got sick at the end of the year (a severe eye infection). I could not put in any screen time for almost two months, but that was almost enough to crash my solo business. As a result, I almost burnt myself out while trying to keep up despite not being well. So, I resigned from ALL my client projects and focused on getting well. It was a difficult step to take, but I’m happy that I did, and I have no regrets.

2. What Didn’t Go So Well This Year?

Hard reset (part two). Even if I’m happy about how I ended up handling the “crash,” it could’ve been avoided altogether. I mismanaged my sleep, exercise routine, and diet throughout the year. And I had no backup plan for handling business in case of getting sick for longer than a week.

“Life as usual.” Looking back, I didn’t do much this year to explore life. I just woke up every day to tackle whatever was in front of me. To manage my time and energy in some way, I unconsciously avoided creative ‘outside-the-box’ endeavours, social events, travelling with the family, and having fun for the sake of having a good time. In this reactive state, the year just flew by.

3. What Am I Working Toward?

Energy management. If you don’t manage your life, it will manage you. In 2017, I will strive to explore various ways of putting myself back into the driver’s seat of my own life. And this calls for a change of strategy!

1 This format is inspired by James Clear’s annual reviews.
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.



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