Woke Journalism is Worse

Journalism should speak truth to power, not promote PC culture.

Woke journalism is way worse than partisan reporting.

Is the news media partial to the left or not?

In my experience, I find the alleged leaning towards the political left amongst journalists to be accurate.

However, this only seems to be true when you see the news media as a macro phenomenon; as soon as you move in a little closer, there’s no telling what you might find.

All news organisations present news skewed by ideology, culture, formats, and profit demands.

Mass Media - Woke Journalism - Do Not Swallow
Image Credit: Allriot.

More journalists leaning towards the left is a statistical outcome, not a rule of thumb.

However, unlike many PR professionals, I don’t mind that most journalists lean towards the left.

I find it reassuring that journalists are relentlessly working to expose various elites.

Power and influence don’t make us evil by default, but strength amplifies the adverse effects of harmful behaviour. With limited journalistic resources, it makes sense to prioritise accordingly.

While I wouldn’t credit the left with being better storytellers, they statistically have better stories to tell.

Ergo: I can live with a surplus of left-leaning journalists.

But there are also extremist varieties. From a news media perspective, one particularly hazardous persuasion is where journalism abandons stories about individuals on behalf of sweeping generalisations based on demographic affinity.

I’m talking about woke journalism.

“With an increase in social consciousness and a rise in the millennial culture of being ‘woke’, there has come an increase demand of political correctness especially in journalism. On one hand lies the decency of a report that gives journalists an authority to phrase their stories in an ethical way using political correctness. On the other hand, it does hinder honesty or true freedom of speech.”

Source: Political correctness: An obstacle for media?

When we filter news stories through ethnicity, group beliefs, sexual orientation, and ancient injustices, we get journalists promoting a mandatory disregard of objectivity on behalf of subjective interests.

Yes, woke culture and identity politics supporters will favour this reporting. This blatant disregard for the truth unites the leftist woke movement with their ideological counterparts — fascism and the populism.

“On social media, the country seems to divide into two neat camps: Call them the woke and the resentful. Team Resentment is manned—pun very much intended—by people who are predominantly old and almost exclusively white. Team Woke is young, likely to be female, and predominantly black, brown, or Asian (though white “allies” do their dutiful part). These teams are roughly equal in number, and they disagree most vehemently, as well as most routinely, about the catchall known as political correctness.

Reality is nothing like this. As scholars Stephen Hawkins, Daniel Yudkin, Miriam Juan-Torres, and Tim Dixon argue in a report published Wednesday, “Hidden Tribes: A Study of America’s Polarized Landscape,” most Americans don’t fit into either of these camps. They also share more common ground than the daily fights on social media might suggest—including a general aversion to PC culture.”

Source: Americans Strongly Dislike PC Culture

Imagine being a medic arriving at a scene of a massive accident with lots of wounded people all around you.

Triage, the practice of medical priority, means that you won’t tend to those screaming the loudest first; they have enough energy and life spark to shout and make noise.

If saving lives is the medic’s priority, they should prioritise those who can’t even make noise to protect themselves.

If the medic, however well-intentioned or righteous, takes it upon him- or herself to save people based on group identity, the whole medical system will quickly start to break down from within.

“We’ve been here before — on college campuses in the late 1960s, when student protesters occupied buildings, making demands for curricular and other changes, and administrators and prominent faculty members gave in across the board. The students at Columbia and Cornell were leading a revolution from the left, and the authorities who surrendered to them were liberals. The liberals folded because they were terrified of bad publicity, but also because they felt shamed by the moral purity, clarity, passion, and certainty of the young rebels. In all those respects, our newsroom revolutions are following the same script.”

Source: The woke revolution in American journalism has begun

It’s not a journalist’s job to protect and promote those who already have a voice and a platform. But woke journalism will always empower already strong voices over uncomfortable ones.

Suppose we allow the news media to become platform amplifiers instead of platform providers. In that case, we pave the way for censorship, cancel culture, propaganda, and damaging identity politics on both the far left and the far right of the spectrum.

I firmly believe that we need journalism of the classical left, where the individual without a voice is allowed to speak truth to power.

We need objective and brave reporting in the face of severe repercussions from organised, established, and institutionalised elites. We need journalists who care more about the truth than political correctness.

In short: It makes sense for journalism to lean toward the left. But if that left also goes woke, journalism will cease to be journalism.

Cover photo by Jerry Silfwer (Prints/Instagram)

.

Jerry Silfwer
Jerry Silfwerhttps://www.doctorspin.net/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
Buy PR Merch

Grab a free subscription before you go.

Get notified of new blog posts & new PR courses

🔒 Please read my integrity- and cookie policy.

Social media companies like Google and Facebook are powerful, but that doesn't make them evil. Paradoxically, they're too good for us to handle.
Most popular