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Public Relations Blog.

My name is Jerry. I’m an awar­ded PR adviser who’s been blog­ging before, dur­ing and after it was cool. I write about pub­lic rela­tions, digit­al strategy, and beha­vi­our­al psy­cho­logy in com­mu­nic­a­tions. Welcome!

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Latest Posts on Public Relations

Learn more about digit­al-first, per­sua­sion, pub­li­city, and man­aging the media.

Content & Inbound

Content Packages (And What To Include)

Boost your organ­isa­tion’s digit­al pub­lic rela­tions with pur­pose­ful con­tent pack­ages. Uncover essen­tial ele­ments to include for a win­ning con­tent strategy.
Digital-First

The Electronic Age and The End of the Gutenberg Galaxy

According to Marshall McLuhan, the Oral Tribe Culture was fol­lowed by the Manuscript Culture and then the Gutenberg Galaxy. Now, we live in the Electronic Age.
Corporate Communications

The Core Message

A core mes­sage artic­u­lates an organ­isa­tion’s essen­tial prom­ise to its stake­hold­ers and pub­lics. It cap­tures the essence of the organ­isa­tion’s reas­on for being.
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Learn More About Public Relations

Explore the world of pub­lics, influ­en­cers, stake­hold­ers, and media logic.

The PR Profession

Public Relations Meaning (What Is PR?)

Explore pub­lic rela­tions mean­ing, defin­i­tion, and types: PR is the use of com­mu­nic­a­tion to devel­op rela­tion­ships with stake­hold­ers, influ­en­cers, and publics.
Corporate Communications

The Publics in Public Relations

Discover the import­ance of under­stand­ing pub­lics in pub­lic rela­tions. Learn how to effect­ively engage and com­mu­nic­ate with diverse audi­ences for PR campaigns.
Corporate Communications

The Stakeholders in Public Relations

Stakeholders are a cent­ral part of pub­lic rela­tions. The PR func­tion must find a bal­ance in devel­op­ing and man­aging their vari­ous inform­a­tion needs.
Influencers & Audiences

The Influencers in Public Relations

How do you cat­egor­ise influ­en­cers in pub­lic rela­tions? A stand­ard­ised ter­min­o­logy is now emer­ging. Learn the mod­el’s strengths and weaknesses.
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