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Social Media Fakers — Oh, They Seem So Perfect Online

A picture-perfect lifestyle—or desperately seeking validation?

Jerry Silfwer
by Jerry Silfwer

Cover photo: @jerrysilfwer

Table of contents

Are social media fakers becom­ing a severe issue?

In the wake of tech­lash, people are frus­trated about social media fakers.

Many com­plain that ordin­ary people in their feeds are simply try­ing too hard. Many com­plain that influ­en­cers are too des­per­ate for likes, clicks, and shares.

And amongst the com­plain­ers, I sense uncon­scious envy lurk­ing in the shad­ows. We all crave atten­tion and recog­ni­tion, but most get none.

What’s going on?

Get Famous Online — Or Die Trying

Admit it. You fol­low someone on social media with a pic­ture-per­fect life­style but sus­pect they’re just fak­ing it.

It used to be life­style influ­en­cers put­ting on a dazzling show for their fol­low­ers, but now it’s your neigh­bour, co-work­er, and old classmate.

“If you exper­i­ence neg­at­ive emo­tions, just unfol­low them,” I say.

But it’s often not that simple. We live in an atten­tion eco­nomy of likes where it isn’t easy to sep­ar­ate your online net­work from the phys­ic­al world. The lines are blurred.

“People want to be loved; fail­ing that admired; fail­ing that feared; fail­ing that hated and des­pised. They want to evoke some sort of sen­ti­ment. The soul shud­ders before obli­vi­on and seeks con­nec­tion at any price.”
— Hjalmar Söderberg (1869−1941), Swedish author

Read also: Online Wannabeism: Why We Mimic Social Media Influencers

Social Group Dynamics

Unfollowing someone, block­ing someone, or even for­get­ting to like a friend’s Instagram pic­ture may cause social dis­com­fort. We get pulled into this world of social media fakers. 

How did we end up here? And will we ever get out of it?

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Typical Social Group Sizes

How many social con­nec­tions you you com­fort­ably sus­tain? According to the social brain hypo­thes­is, lim­its exist. 1Zhou WX, Sornette D, Hill RA, Dunbar RI. Discrete hier­arch­ic­al organ­iz­a­tion of social group sizes. Proc Biol Sci. 2005 Feb 22;272(1561):439 – 44.

“The ‘social brain hypo­thes­is’ for the evol­u­tion of large brains in prim­ates has led to evid­ence for the coe­volu­tion of neo­cor­tic­al size and social group sizes, sug­gest­ing that there is a cog­nit­ive con­straint on group size that depends, in some way, on the volume of neur­al mater­i­al avail­able for pro­cessing and syn­thes­iz­ing inform­a­tion on social rela­tion­ships.”
Source: Proceedings of the Royal Society B: Biological Sciences 2Zhou, X., Sornette, D., Hill, R. A., & M. Dunbar, R. I. (2005). Discrete hier­arch­ic­al organ­iz­a­tion of social group sizes. Proceedings of the Royal Society B: Biological Sciences, 272(1561), … Continue read­ing

Scientific evid­ence sug­gests that people tend to organ­ise them­selves not in an even dis­tri­bu­tion of group sizes but in dis­crete hier­arch­ic­al social groups of more par­tic­u­lar sizes:

Alas, there seems to be a dis­crete stat­ist­ic­al order in the com­plex chaos of human relationships:

  • Support clique (3 – 5 people)
  • Sympathy group (12 – 20 people)
  • Band (30 – 50 people)
  • Clan (150 people)
  • Megaband (500 people)
  • Tribe (1,000 – 2,000 people)

“Such dis­crete scale invari­ance could be related to that iden­ti­fied in sig­na­tures of herd­ing beha­viour in fin­an­cial mar­kets and might reflect a hier­arch­ic­al pro­cessing of social near­ness by human brains.“
Source: Proceedings of the Royal Society B: Biological Sciences 3Zhou, X., Sornette, D., Hill, R. A., & M. Dunbar, R. I. (2005). Discrete hier­arch­ic­al organ­iz­a­tion of social group sizes. Proceedings of the Royal Society B: Biological Sciences, 272(1561), … Continue read­ing

Read also: Group Sizes (The Social Brain Hypothesis)

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The First “Reality Stars”

In 1997, the Swedish pub­lic ser­vice broad­caster SVT launched Expedition Robinson; a real­ity tele­vi­sion show spun off the British format Survivor.

A group of chosen not-yet-celebs par­ti­cip­ated in a con­test set on a Malaysian island. One after the oth­er, people got voted off the show. 

The Swedish main­stream audi­ence devoured the show, partly because of the palm trees and the beaches but mainly because “ordin­ary people” were run­ning around half-naked with low blood sugar. 

In the dark of a long Swedish winter, the show was exot­ic.
And it became a media phe­nomen­on.

A fierce love-and-hate rela­tion­ship with these new real­ity stars emerged. The audi­ence genu­inely loved some char­ac­ters just as much as they hated oth­ers. And that pas­sion­ate engage­ment caused severe issues for those real­ity stars who failed to become loved. 4The situ­ation worsened as the first per­son to be voted off the island, Sinisa Savija, com­mit­ted sui­cide, for­cing SVT and the pro­duc­tion com­pany to re-cut the rest of the pro­grams to lessen the … Continue read­ing

Many early “real­ity stars” found the pub­lic hate so unbear­able they lashed out against the pro­duc­tion company:

“I’m a human being with many sides,” they cried. “Why por­tray me as a monster?”

The First Class of Professional Social Media Fakers

Fast for­ward from 1997 to 2016.

Today, real­ity stars under­stand how the game is sup­posed to be played. They want to be edited as dra­mat­ic characters. 

Internationally, the Kardashian fam­ily must be con­sidered the reign­ing mas­ters of massive social media spin. Authenticity is less crit­ic­al than mak­ing the per­form­ance feel authen­t­ic. It’s the online equi­val­ent of “sus­pen­sion of disbelief.”

In Sweden, we still turn to real­ity tele­vi­sion shows like Paradise Hotel. Because they put on a show, par­ti­cipants quickly acquire sub­stan­tial social media fol­low­ings and tons of tabloid attention. 

The new breed of real­ity stars under­stands that they must deliv­er drama and that the format doesn’t exist to serve their multi-faceted need for human expres­sion. The unspoken agree­ment is straight­for­ward: treat the audi­ence to a show, and they’ll grant you stardom.

In oth­er words: It’s social media show busi­ness.

Today, the main­stream audi­ence under­stands the real­ity of real­ity tele­vi­sion. But we’re not there yet when it comes to social media.

New Media Adoption Takes Decades

How long did it take for the main­stream audi­ence to fully accept real­ity tele­vi­sion’s media logic?

By my count, the pro­cess in Sweden took 19 years (1997 – 2016). That’s nearly two dec­ades to grow accus­tomed to a spe­cif­ic media phe­nomen­on (that nev­er was a secret).

The pro­cess fol­lows the prin­ciples as out­lined in the law of dif­fu­sion of innov­a­tion:

Diffusion of Innovation - Social Media Fakers
The law of dif­fu­sion of innovation.

Compared to real­ity tele­vi­sion, social media is far more com­plex. And it has changed the fab­ric of human inter­con­nec­tion in a way that real­ity tele­vi­sion nev­er did.

How long will it take the main­stream audi­ence to come to terms with the inher­ent media logic of social media?

Will two dec­ades suf­fice? Or will digit­al media keep pro­gress­ing and nev­er allow us to catch up?

“In Real Life” and Reality

In the early days of the Hippie Web (2005 – 2015), IRL — In Real Life— became a pop­u­lar expres­sion. It accen­tu­ated the dis­tinc­tion between online real­it­ies and the phys­ic­al world.

But as early as 2006 – 2007, many began to ques­tion the IRL expres­sion. “Our online lives are as real as our phys­ic­al real­ity, so we should talk about AFK — Away From Keyboard — instead.”

Unfortunately, they were wrong.

Social media is many things, but unequi­voc­ally real isn’t one of them. It only feels real.

Now, there’s noth­ing wrong with only show­cas­ing one par­tic­u­lar side of some­thing. It’s not wrong to enter­tain an audi­ence. It’s not wrong to tell incred­ible stor­ies and to cre­ate cul­tur­al expres­sions through art.

But we’re all still learn­ing how to deal with social media.
We still have tons of social media issues to manage.

We’re not all social media nat­ur­als yet.

It took two dec­ades for the main­stream audi­ence to learn that real­ity tele­vi­sion isn’t real. And it will prob­ably take the main­stream audi­ence at least two dec­ades to learn that social media isn’t real — prob­ably longer.

Social Media Fakers and Online Wannabeism

If you want to show off the parts of your life that are beau­ti­ful and pic­ture-per­fect, then by all means — go ahead. If you want to put on a show for your fol­low­ers, it’s your prerogative. 

But we would all be wise to remem­ber that social media isn’t real:

Social media fake­ness can cause stress and men­tal health prob­lems for both the con­tent cre­at­or and the follower.

Read also: “I’m Quitting Social Media”

There have been many con­ver­sa­tions lately about the “fake­ness” of social media. One example is how Essena O’Neill, a young Australian Instagram influ­en­cer, pub­licly ran­ted about her (and every­body else’s) fake­ness on social media. “I quit,” she said and deleted her Instagram and YouTube accounts — only to use the extra atten­tion to launch her next online enterprise.

Read also: Essena O’Neill and the Show Business of Social Media

If noth­ing else, we should remem­ber that social media has exis­ted for two dec­ades. We might be at the tail end of the adop­tion curve. While not every­one has been caught up, more people are com­ing to terms with today’s media logic.

Beware of Social Media Desperation

Younger gen­er­a­tions are already call­ing out “boomers,” “simps,” and “weird flex.” “Cringe” might be on sale, but they’re not buying.

Today, we must expect a sig­ni­fic­ant por­tion of the audi­ence to be ask­ing cyn­ic­al ques­tions like:

  • “Why is this per­son so thirsty for attention?”
  • “What is this per­son com­pens­at­ing for?”
  • “Don’t they under­stand that we can see through them?”

A word of caution:

Anyone too thirsty for atten­tion and val­id­a­tion through social media risks becom­ing a pari­ah. Instead of pro­mot­ing an élite class, the main­stream might equate des­per­a­tion with weak­ness and shove them to the bot­tom of the status ladder. 

“A status update with no likes (or a clev­er tweet without retweets) becomes the equi­val­ent of a joke met with silence. It must be rethought and rewrit­ten. And so we don’t show our true selves online, but a mask designed to con­form to the opin­ions of those around us.”
— Neil Strauss, Wall Street Journal

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Thanks for read­ing. Please sup­port my blog by shar­ing art­icles with oth­er com­mu­nic­a­tions and mar­ket­ing pro­fes­sion­als. You might also con­sider my PR ser­vices or speak­ing engage­ments.

PR Resource: Social Media Sharing

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Why We Share on Social Media

“People want to be loved; fail­ing that admired; fail­ing that feared; fail­ing that hated and des­pised. They want to evoke some sort of sen­ti­ment. The soul shud­ders before obli­vi­on and seeks con­nec­tion at any price.”
— Hjalmar Söderberg (1869−1941), Swedish author

When we share on social media, we share for a reas­on. And that reas­on typ­ic­ally has some­thing to do with ourselves:

  • We share to make ourselves look smart.
  • We share to fit in and to stand out.
  • We share to express individuality.
  • We share to belong to our in-group.
  • We share to be loved.
  • We share to pro­voke reac­tions for attention.
  • We share to extract sympathy.
  • We share to make us feel bet­ter about ourselves.
  • We share to get ahead.
  • We share to grow an audience.
  • We share to com­pensate for our shortcomings.
  • We share to get the respect we need.

If you can get social media to work for you, great. But you should also be mind­ful not to let the pres­sure get the bet­ter of you.

“A status update with no likes (or a clev­er tweet without retweets) becomes the equi­val­ent of a joke met with silence. It must be rethought and rewrit­ten. And so we don’t show our true selves online, but a mask designed to con­form to the opin­ions of those around us.”
— Neil Strauss, Wall Street Journal

Learn more: The Narcissistic Principle: Why We Share on Social Media

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PR Resource: Social Media Logic

Enter: Social Media Logic

Social Media Logic - Doctor Spin - Public Relations Blog
Algorithms drive social media logic.

Media logic is a set of the­or­ies describ­ing how the medi­um affects the media. Typically, the format (as the medi­um dic­tates) influ­ences the medi­ated message.

“Media logic is defined as a form of com­mu­nic­a­tion, and the pro­cess through which media trans­mit and com­mu­nic­ate inform­a­tion. The logic and guidelines become taken for gran­ted, often insti­tu­tion­al­ized, and inform social inter­ac­tion. A basic prin­ciple is that media, inform­a­tion tech­no­lo­gies, and com­mu­nic­a­tion formats can affect events and social activ­it­ies.“
Source: The International Encyclopedia of Political Communication 5Altheide, D. L. (2016). Media Logic. The International Encyclopedia of Political Communication, 1 – 6. https://​doi​.org/​1​0​.​1​0​0​2​/​9​7​8​1​1​1​8​5​4​1​5​5​5​.​w​b​i​e​p​c​088

As fam­ously stip­u­lated by Marshall McLuhan, “The medi­um is the mes­sage.” What are the typ­ic­al effects of media logic on medi­ated messages?

Classic Media Logic Effects

Classic media logic is hypo­thes­ised to influ­ence the news media in the fol­low­ing ways: 6Nord, L., & Strömbäck, J. (2002, January). Tio dagar som skakade världen. En stud­ie av medi­ernas beskrivningar av ter­ror­at­tack­erna mot USA och kri­get i Afghanistan hösten 2001. ResearchGate; … Continue read­ing

  • Aggravation. As a res­ult of media logic, the news media will exag­ger­ate events, con­cepts, and ideas to make them seem more severe or dan­ger­ous than they are.
  • Simplification. As a res­ult of media logic, the news media will dumb down events, con­cepts, and ideas to make them seem more under­stand­able than they are.
  • Polarisation. Because of media logic, the news media por­trays events, con­cepts, and ideas as more conflicting/​provocative than they are.
  • Intensification. As a res­ult of media logic, the news media will sen­sa­tion­al­ise events, con­cepts, and ideas to make them more irres­ist­ible than they are.
  • Concreteness. Because of media logic, news media will report events, con­cepts, and ideas more straight­for­wardly than they are.
  • Personalisation. Due to media logic, the news media will over­em­phas­ise the role of named indi­vidu­als in con­junc­tion with events, con­cepts, and ideas.
  • Stereotypisation. Because of media logic, the news media frames events, con­cepts, and ideas as more aligned with con­ven­tion­al perceptions/​opinions than they are.

The effects of the above media logic can also be recog­nised in social media. Still, social net­work algorithms seem to add even more effects:

Social Media Logic Effects

“Social media logic, rooted in pro­gram­mab­il­ity, pop­ular­ity, con­nectiv­ity, and datafic­a­tion, is increas­ingly entangled with mass media logic, impact­ing vari­ous areas of pub­lic life.”
Source: Writing Technologies eJournal 7Dijck, J., & Poell, T. (2013). Understanding Social Media Logic. Writing Technologies eJournal. https://​doi​.org/​1​0​.​1​7​6​4​5​/​M​A​C​.​V​1​I​1​.70

Based on the sug­ges­ted addi­tions for social plat­forms, we can add four extra dimen­sions to the clas­sic media logic effects model:

  • Programmability. Social media logic enables and encour­ages users to cre­ate and manip­u­late con­tent, lead­ing to a tailored por­tray­al of events, con­cepts, and ideas that might not fully rep­res­ent reality.
  • Popularity. Driven by social media logic, con­tent that gains ini­tial pop­ular­ity can dis­pro­por­tion­ately influ­ence pub­lic per­cep­tion, regard­less of accur­acy or completeness.
  • Connectivity. Social medi­a’s inter­con­nec­ted nature, rein­forced by social media logic, facil­it­ates the rap­id spread of inform­a­tion, often without suf­fi­cient veri­fic­a­tion, lead­ing to a dis­tor­ted under­stand­ing of events and ideas.
  • Datafication. The social media logic of con­vert­ing inter­ac­tions into data points emphas­ises quan­ti­fi­able aspects of events, con­cepts, and ideas, poten­tially over­look­ing their qual­it­at­ive nuances.

Social media logic seems entangled with clas­sic media logic. While more com­plex, social net­works seem to amp­li­fy the effects of clas­sic media logic.

Learn more: Social Media Logic: The Amplification of Media Effects

PR Resource: Seeking Attention

“There’s only one thing in the world worse than being talked about, and that is not being talked about.”
— Oscar Wilde

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The Anatomy of Attention

Attention is an essen­tial com­pon­ent of pub­lic relations:

  • An organ­isa­tion, starved of atten­tion, trust, and loy­alty, is com­pelled to wage a per­petu­al struggle for its con­tin­ued existence.

And it’s not just organ­isa­tions. We all seem to crave atten­tion in some form or another:

“People want to be loved; fail­ing that admired; fail­ing that feared; fail­ing that hated and des­pised. They want to evoke some sort of sen­ti­ment. The soul shud­ders before obli­vi­on and seeks con­nec­tion at any price.”
— Hjalmar Söderberg (1869−1941), Swedish author

It’s fear of social isol­a­tion— and atten­tion star­va­tion.

But what con­sti­tutes ‘atten­tion’?

“Attention is a com­plex, real neur­al archi­tec­ture (‘RNA’) mod­el that integ­rates vari­ous cog­nit­ive mod­els and brain cen­ters to per­form tasks like visu­al search.”
Source: Trends in cog­nit­ive sci­ences 8Shipp, S. (2004). The brain cir­cuitry of atten­tion. Trends in Cognitive Sciences, 8, 223 – 230. https://​doi​.org/​1​0​.​1​0​1​6​/​j​.​t​i​c​s​.​2​0​0​4​.​0​3​.​004

Each of the below terms refers to a spe­cif­ic aspect or type of atten­tion (“men­tal band­width”), a com­plex cog­nit­ive pro­cess. 9Schweizer, K., Moosbrugger, H., & Goldhammer, F. (2005). The struc­ture of the rela­tion­ship between atten­tion and intel­li­gence. Intelligence, 33(6), 589 – 611. … Continue read­ing

Let’s explore dif­fer­ent types of attention:

  • Alertness. This is the state of being watch­ful and ready to respond. It’s the most basic form of atten­tion, rep­res­ent­ing our read­i­ness to per­ceive and pro­cess inform­a­tion from the environment.
  • Sustained atten­tion. This involves focus­ing on a spe­cif­ic task or stim­u­lus over a pro­longed peri­od. It’s cru­cial for tasks that require ongo­ing con­cen­tra­tion, like read­ing or driving.
  • Focused atten­tion. This refers to the abil­ity to con­cen­trate on one par­tic­u­lar stim­u­lus or task while ignor­ing oth­ers. It’s the abil­ity to focus nar­rowly on a single thing.
  • Attentional switch­ing. Also known as task switch­ing or cog­nit­ive flex­ib­il­ity, this involves shift­ing focus from one task to anoth­er. It’s crit­ic­al for mul­ti­task­ing and adapt­ing to chan­ging demands or priorities.
  • Divided atten­tion. This is the abil­ity to pro­cess two or more responses or react to mul­tiple tasks sim­ul­tan­eously. It’s often tested by ask­ing people to per­form two tasks sim­ul­tan­eously, like listen­ing to a con­ver­sa­tion while writing.
  • Attention accord­ing to the super­vis­ory atten­tion­al sys­tem. This concept, derived from cog­nit­ive psy­cho­logy, refers to a high­er-level con­trol sys­tem that reg­u­lates the alloc­a­tion of atten­tion, par­tic­u­larly in situ­ations requir­ing plan­ning or decision-making.
  • Attention as inhib­i­tion. This aspect of atten­tion involves sup­press­ing irrel­ev­ant or dis­tract­ing stim­uli. It’s a cru­cial com­pon­ent of focused atten­tion and self-regulation.
  • Spatial atten­tion. This type of atten­tion focuses on a spe­cif­ic area with­in the visu­al field. It’s like a spot­light that enhances inform­a­tion pro­cessing in a par­tic­u­lar location.
  • Attention as plan­ning. This per­spect­ive views atten­tion as a resource that needs to be alloc­ated effi­ciently, espe­cially in com­plex tasks requir­ing stra­tegic plan­ning and organization.
  • Interference. In the con­text of atten­tion, inter­fer­ence refers to the pro­cess by which irrel­ev­ant inform­a­tion or dis­trac­tions impede the effi­ciency of cog­nit­ive processing.
  • Attention as arous­al. This con­siders atten­tion in the con­text of the gen­er­al level of alert­ness or arous­al. It’s about the read­i­ness of the brain to engage with stim­uli or tasks.
  • Attention accord­ing to the assess­ment tra­di­tion. This refers to meas­ur­ing and eval­u­at­ing atten­tion­al pro­cesses, often in clin­ic­al or edu­ca­tion­al set­tings, to identi­fy atten­tion defi­cits or disorders.

Each type of atten­tion plays a cru­cial role in how we inter­act with and pro­cess inform­a­tion from our envir­on­ment, and under­stand­ing these dif­fer­ent aspects is key in fields like psy­cho­logy, neur­os­cience, and education.

Learn more: The Anatomy of Attention

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ANNOTATIONS
ANNOTATIONS
1 Zhou WX, Sornette D, Hill RA, Dunbar RI. Discrete hier­arch­ic­al organ­iz­a­tion of social group sizes. Proc Biol Sci. 2005 Feb 22;272(1561):439 – 44.
2, 3 Zhou, X., Sornette, D., Hill, R. A., & M. Dunbar, R. I. (2005). Discrete hier­arch­ic­al organ­iz­a­tion of social group sizes. Proceedings of the Royal Society B: Biological Sciences, 272(1561), 439 – 444. https://​doi​.org/​1​0​.​1​0​9​8​/​r​s​p​b​.​2​0​0​4​.​2​970
4 The situ­ation worsened as the first per­son to be voted off the island, Sinisa Savija, com­mit­ted sui­cide, for­cing SVT and the pro­duc­tion com­pany to re-cut the rest of the pro­grams to lessen the drama.
5 Altheide, D. L. (2016). Media Logic. The International Encyclopedia of Political Communication, 1 – 6. https://​doi​.org/​1​0​.​1​0​0​2​/​9​7​8​1​1​1​8​5​4​1​5​5​5​.​w​b​i​e​p​c​088
6 Nord, L., & Strömbäck, J. (2002, January). Tio dagar som skakade världen. En stud­ie av medi­ernas beskrivningar av ter­ror­at­tack­erna mot USA och kri­get i Afghanistan hösten 2001. ResearchGate; Styrelsen för psyko­lo­giskt förs­var. https://​www​.researchg​ate​.net/​p​u​b​l​i​c​a​t​i​o​n​/​2​7​1​0​1​4​6​2​4​_​T​i​o​_​d​a​g​a​r​_​s​o​m​_​s​k​a​k​a​d​e​_​v​a​r​l​d​e​n​_​E​n​_​s​t​u​d​i​e​_​a​v​_​m​e​d​i​e​r​n​a​s​_​b​e​s​k​r​i​v​n​i​n​g​a​r​_​a​v​_​t​e​r​r​o​r​a​t​t​a​c​k​e​r​n​a​_​m​o​t​_​U​S​A​_​o​c​h​_​k​r​i​g​e​t​_​i​_​A​f​g​h​a​n​i​s​t​a​n​_​h​o​s​t​e​n​_​2​001
7 Dijck, J., & Poell, T. (2013). Understanding Social Media Logic. Writing Technologies eJournal. https://​doi​.org/​1​0​.​1​7​6​4​5​/​M​A​C​.​V​1​I​1​.70
8 Shipp, S. (2004). The brain cir­cuitry of atten­tion. Trends in Cognitive Sciences, 8, 223 – 230. https://​doi​.org/​1​0​.​1​0​1​6​/​j​.​t​i​c​s​.​2​0​0​4​.​0​3​.​004
9 Schweizer, K., Moosbrugger, H., & Goldhammer, F. (2005). The struc­ture of the rela­tion­ship between atten­tion and intel­li­gence. Intelligence, 33(6), 589 – 611. https://​doi​.org/​1​0​.​1​0​1​6​/​j​.​i​n​t​e​l​l​.​2​0​0​5​.​0​7​.​001
Jerry Silfwer
Jerry Silfwerhttps://doctorspin.net/
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at Spin Factory and KIX Communication Index. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo isn't related to public relations obviously; it's just a photo of mine. Think of it as a 'decorative diversion', a subtle reminder that it's good to have hobbies outside work.

The cover photo has

Breeding a Generation of Social Media Fakers

.

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